Review (August 2025)

The world’s largest first-party data platform for insights, activation and measurement.

300M

Estimated Revenue

7.31M

Website Visitors

1.7/5

Trustpilot Score

What do we know about Dynata?

Estimated Revenue (2020)

$300M

Total Employees

2800

Founded

1977

Industry

Market Research

Last Funding Date

Private Equity Jan 2015

Location

Addison, United States

About

Dynata: Dynata is the world’s largest first-party data and insights platform, with a reach that encompasses over 62MM consumers and business professionals globally.

Social Links

Alexa Ranking: 7384

What is Dynata's Revenue?

Dynata's estimated revenue for 2024 is $300M.

What does Dynata do?

Dynata engages in first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising.

What are the monthly traffic metrics for Dynata?

6/mo Traffic Growth

0.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

7M

Time on Site

7.3Mins

Bounce Rate

26%

How fast is Dynata growing?

Dynata has grown by 2.9% in the last 6 months according to SimilarWeb.

How do people interact with Dynata?

Last month, Dynata received 7M visitors who spent an average of 7.3 minutes on the website and visited 19.0 different pages per session. Overall, 26% of people bounce on the first visit.

How do people find Dynata?

864.4k people (12%) visit Dynata directly. 88k (1%) people search for them in Google. Whereas, 115.9k (2%) discover Dynata through Facebook, Reddit, and YouTube. 218k (3%) visitors come from Dynata's email newsletters. Finally, 12.7k (0.2%) people come from affiliates and or paid referrals.

Who uses Dynata?

Dynata's top market is the United States and they receive 2.2M (30.8%) people.
Then the 2nd is United Kingdom with 843.3k (11.5%).
The 3rd is is Canada with 551.2k (7.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Dynata's ads on Google?

Google Ads

We are now Dynata® | Survey Sampling International‎

https://www.dynata.com/

Your Premier Source for Market Research, Survey Sampling, Data Collection and Advertising. 99.8% Error-Free Delivery. 2,700+ Profile Attributes. 60 Million People Reached. 100M+ Surveys Annually. 5,800 Clients Globally. 40 Years of Innovation. Services: O

Dynata™ | Market Research Panel Provider

http://info.dynata.com/dynata-panel-book.html

Leading Provider of the Largest First-Party Dataset. Learn More About Our Extensive Reach. Connect with B2C, B2B and Hard-to-Reach Audiences in over 45 Countries.

Research Now is now Dynata™ - First Party Data Solutions

https://www.dynata.com/

Innovative data services & solutions to power the full marketing continuum. Get In Touch. 62 Million People Reached. 2,700+ Profile Attributes. 100M+ Surveys Annually. 40 Years of Innovation. 99.8% Error-Free Delivery. Services: Research & Insight, Audience Targeting.

Dynata™ - Market Research Panel Provider

http://info.dynata.com/dynata-panel-book.html

Leading Provider of the Largest First-Party Dataset. Learn More About Our Extensive Reach. Connect with B2C, B2B and Hard-to-Reach Audiences in over 45 Countries. 2,700+ Profile Attributes. 62 Million People Reached. 40 Years of Innovation. 100M+ Surveys Annually.

SSI is Now Dynata® - Data and Survey Platform

https://www.dynata.com/generate-new-data/

Your Premier Source for Market Research, Survey Sampling, Data Collection and Advertising. Design and Program Mobile-First Surveys for Any Device, Question & Length. Request Demo. 40 Years of Innovation. 99.8% Error-Free Delivery. 62 Million People Reached.

What do Dynata's customers say about them?

Review Score

1.7/5

Total Reviews

20

Info

Dynata
5 Star
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4 Star
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3 Star
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2 Star
5.0%
1 Star
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Read reviews that mention
Primrose

Blocked from survey site for no reason-…

Reviewed on 2021-05-26T07:10:25

Blocked from survey site for no reason- reading reviews here it is clearly a common occurrence - theyhave their fingers in lots of surveys so they are controlling responses to suit them - companies should be questioning their dodgy practices!!
read more
Marlene C.

TOTAL SCAMMERS CLAIN THEIR ON CON ED

Reviewed on 2021-05-25T20:31:16

these people call saying from Con Ed & we will reduce your bill for being a good customer but they arenot Con Ed because i called them they are trying to get you to switch over to them & them they will bill you at more money of course they dont tell you that but its a total SCAM just hang up..Con Ed does not call to solicit business so Con Ed put a notice that my bill is not to be changed by anyone in the computer system unless I am notified by mail...this company is called SYNATA when they call shows up as CON ED on phone id screen I saw that they were calling back again about a week ago these people are total scammers dont even talk just hang up......he said I was a great csr & they will save me money because I always pay my bill on time & will get 40% of my bill dont get taken by these people HANG UP...... een better dont answer....
read more
Christopher Edwards

Waste of your time for nothing

Reviewed on 2021-05-18T18:38:01

I started to take a survey and got about a third of the way through when I realized that it was all just a scam.Questions were pointless and repetitive. No $100 gift card waiting for me, no "points" I could redeem, just nothing at the end. It just goes on and on with no good ending. DO NOT use this company for surveys. I do not mind doing surveys when they help a company, but this one is a rip off.
read more
Drumgo

My experience with this company has been ridiculous...

Reviewed on 2021-05-17T15:27:08

My experience with this company has been ridiculous and frustrating. They always disqualify you a lotwhen you get to the end of the surveys which doesn't make any damn sense and at times they never have surveys available for me to do. Also sometimes after you complete surveys they would take you to some answers not saved page out of nowhere. I think they have to be ashamed of themselves having people go through all this hell and inconvenience just to earn cash. Dynata please, stop scamming people.
read more
Asia

Scam artist survey provider

Reviewed on 2021-05-14T16:40:12

Scam artist survey provider. Many times doesn't credit properly. Completely unresponsive to complaints. Funfact: @DynataGlobal blocked me on Twitter after calling out their fraudulent practices in response to some of their tweets. Sorry Dynata, people deserve the truth.
read more
marco anda

does not pay at the end of the survey, scam!

Reviewed on 2021-05-11T20:39:01

does not pay at the end of the survey, scam!
laz

very frustrating experience since they…

Reviewed on 2021-05-11T14:58:43

very frustrating experience since they disqualified me when i get to the end of the survey because i said i obtain a bachelor degree,this is so funny huh so FIX YOUR SURVEYS DUDE ARE U STUPID OR RETARD3D ?
read more
customer

It’s a scam

Reviewed on 2021-04-29T10:23:45

It’s a scam. They sent me an email with a promise of Amazon card for completing a survey.After 20 minutes of giving all the information I got a message: “Unfortunately you are not qualified for the survey.”
read more

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