Review (August 2025)

Say no to plastic bottles with our handcrafted solid shampoos, conditioners, face & body, solid beauty bars. full of natural goodness. cruelty free & vegan. ethiqueworld

14M

Estimated Revenue

176.9k

Website Visitors

3.6/5

Trustpilot Score

What do we know about Ethnique?

Estimated Revenue (2020)

$14M

Total Employees

14

Founded

2012

Location

Minneapolis, United States

About

Ethnique: Say no to plastic bottles with our handcrafted solid shampoos, conditioners, face & body, solid beauty bars. Full of natural goodness. Cruelty Free & Vegan. EthiqueWorld

Social Links

Alexa Ranking: 318683

What is Ethnique's Revenue?

Ethnique's estimated revenue for 2024 is $14M.

What does Ethnique do?

Ethnique is a company based out of 1112 Lowry Ave N, Minneapolis, Minnesota, United States.

What are the monthly traffic metrics for Ethique?

6/mo Traffic Growth

-42.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

177k

Time on Site

2.5Mins

Bounce Rate

51%

How fast is Ethique growing?

Ethique has grown by -28.3% in the last 6 months according to SimilarWeb.

How do people interact with Ethique?

Last month, Ethique received 177k visitors who spent an average of 2.5 minutes on the website and visited 4.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Ethique?

74.6k people (42%) visit Ethique directly. 85.8k (49%) people search for them in Google. Whereas, 10.8k (6%) discover Ethique through Facebook, Reddit, and YouTube. 210.8 (0%) visitors come from Ethique's email newsletters. Finally, 981.9 (0.6%) people come from affiliates and or paid referrals.

Who uses Ethique?

Ethique's top market is the United States and they receive 139k (78.6%) people.
Then the 2nd is Canada with 10.6k (6.0%).
The 3rd is is New Zealand with 7.2k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ethique's ads on Google?

Google Ads

Ethique Skin & Body Care - Explore Our Product Range

https://ethique.com/

Shop Ethique's range of plant-based, cruelty-free face, skin & body care. High-quality beauty care in a clever little bar. Shop online today. Natural Cosmetics. Waste Free. Plastic Free. Highlights: Store Locator Available, Customer Care Available, Newsletter Available.

Ethique Shampoo Bars - Free Gift With Every Purchase

https://ethique.com/collections/shampoo

The Equivalent Of 3 Bottles Of Liquid Shampoo In One Solid Bar. Proudly Carbon Neutral.

Ethique Shampoo Bars - Conscious & Concentrated

https://ethique.com/collections/deodorise

Cruelty-Free & Sustainable Skin Care. Sign Up To Our Newsletter. Natural Cosmetics. Plastic Free. Waste Free. Highlights: Newsletter Available, Customer Care Available.

Ethique Shampoo Bars - Shop Online Today

https://ethique.com/collections/shampoo

Cruelty-Free & Sustainable Skin Care. Sign Up To Our Newsletter. Waste Free. Plastic Free. Natural Cosmetics. Highlights: Newsletter Available, Customer Care Available.

Ethique Shampoo Bars - Conscious & Concentrated

https://ethique.com/

Cruelty-Free & Sustainable Skin Care. Sign Up To Our Newsletter. Plastic Free. Waste Free. Natural Cosmetics. Highlights: Store Locator Available, Customer Care Available, Newsletter Available.

What do Ethique's customers say about them?

Review Score

3.6/5

Total Reviews

4

Info

Ethique
5 Star
75.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
25.0%
Read reviews that mention
Lucy Marshall

No Lather No Wash No Good Smell

Reviewed on 2021-03-04T04:37:51

Sadly won’t be converting to a Shampoo or Conditioner Bars through Ethique! I have lots of hair,long & thick and these bars just don’t wash it, nothing to work with, no lather to work through a hairwash. The scent wasn’t even exciting......... I persevered but have given up on these bars on the 3rd attempt.
read more
Emily

Best shampoo bar I've ever had- doesn't…

Reviewed on 2021-02-26T14:30:45

Best shampoo bar I've ever had- doesn't leave the hair dry like most others I've used and is easily accessible.One bar will last me several months so this is very cost effective also.
read more
Leslie Poulson

The best solid haircare products on the market!

Reviewed on 2021-01-31T17:03:46

This company is what all other companies should aspire to be. Their products (after having tried a few rivals first)are by far the best on the market. If anyone's interested in solid shampoo and conditioner bars as a way to cut down their plastic use, these are HANDS DOWN the best ones out there. The conditioner actually works and it works so well. This has been the downfall of every other company so far. The compostable in-shower containers are awesome, I travel for work and they are fantastic both in-shower and in-toiletbag. I have yet to try the new line of products that get shipped out in bar form then you use them to create the liquid product at home, but when I'm done with my current cleaning supplies I'll be trying those out, too. The innovation, the layout of the website, the packaging, the obviousness of how much they give a damn about the environment is next level. Well done, team! I'll be a loyal customer as long as you keep on keeping on!
read more
Samantha Ellen Crofts

Quality

Reviewed on 2020-12-26T19:47:54

Quality, sustainable, environmentally friendly products that actually work well. I'm never going backto regular shampoos/conditioners.
read more

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