Review (May 2024)

Take charge of your finances. make this the year you take control. e*trade makes it easy.

2.87B

Estimated Revenue

26.34M

Website Visitors

1.4/5

Trustpilot Score

What do we know about E*TRADE?

Estimated Revenue (2020)

$2.87B

Total Employees

12000

Founded

1982

Industry

Financial Services

About

E*TRADE: Take charge of your finances. Make this the year you take control. E*TRADE makes it easy.

Social Links

Alexa Ranking: 514

What is E*TRADE's Revenue?

E*TRADE's estimated revenue for 2023 is $2.87B.

What does E*TRADE do?

E*TRADE is a leading financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance—over the phone at two national branches and in-person at 30 E*TRADE branches across the United States. E*TRADE operates a bank with the primary purpose of maximizing the value of deposits generated through its brokerage business. Securities products and services offered by E*TRADE Securities LLC, Member FINRA/SIPC. Investment advisory services are offered through E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by E*TRADE Bank, a federal savings bank, Member FDIC, E*TRADE Savings Bank, a federal savings bank, Member FDIC. E*TRADE Securities LLC, E*TRADE Capital Management, LLC, E*TRADE Futures LLC, E*TRADE Bank and E*TRADE Savings Bank are separate but affiliated companies. © 2021 E*TRADE Financial Holdings, LLC, a business of Morgan Stanley. All rights reserved. E*TRADE Financial Holdings, LLC, is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law. Data Collection Notice for California Residents: https://bit.ly/36pLEzO

What are the monthly traffic metrics for Etrade?

6/mo Traffic Growth

1.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

26M

Time on Site

12.7Mins

Bounce Rate

17%

How fast is Etrade growing?

Etrade has grown by 13.3% in the last 6 months according to SimilarWeb.

How do people interact with Etrade?

Last month, Etrade received 26M visitors who spent an average of 12.7 minutes on the website and visited 8.0 different pages per session. Overall, 17% of people bounce on the first visit.

How do people find Etrade?

20.3M people (77%) visit Etrade directly. 3.4M (13%) people search for them in Google. Whereas, 709.1k (3%) discover Etrade through Facebook, Reddit, and YouTube. 1.4M (5%) visitors come from Etrade's email newsletters. Finally, 129.1k (0.5%) people come from affiliates and or paid referrals.

Who uses Etrade?

Etrade's top market is the United States and they receive 24.9M (94.5%) people.
Then the 2nd is India with 295k (1.1%).
The 3rd is is Canada with 108.4k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Etrade's ads on Google?

Google Ads

etrade.com - E*TRADE - Official Site - Speed. Value. Execution‎

https://us.etrade.com/what-we-offer/our-accounts/brokerage-account

Open An Account In About 10 Minutes. Join Now. Financial Consultants · No Service Fees · Top Rated Mobile App · Educational Resources Services: Brokerage, Retirement, Corporate Services, IRA, Roth IRA, 401-k Roll Over, Power E*TRADE, Options, Futures, Opt

E*TRADE - Official Site - No account minimums

https://us.etrade.com/home

We’re all about helping you get more from your money. Let's get started today. Trade stocks, bonds, options, ETFs, and mutual funds, all in one easy-to-manage account. In-depth analyst research. Educational resources. Financial consultants. 24/7 customer support.

Start Investing With E*TRADE® | Take control of your finances‎

https://us.etrade.com/trade

Let’s get to work. Sign up and get up to $600 & free trades for 60 days. 24/7 Customer Support · Top Rated Mobile App · Low Commissions · No Service Fees Services: Brokerage, Retirement, Corporate Services, IRA, Roth IRA, 401-k Roll Over, Power E*TRADE, O

E*TRADE® - Official Site - No account minimums

https://us.etrade.com/home

Investing, Banking, Guidance, & more at E*TRADE. Get started now. We’re all about helping you get more from your money. Let's get started today. Financial consultants. Educational resources. Access anywhere. Award winning mobile app. 24/7 customer support.

E*TRADE - Online Trading | Invest In What You Want | etrade.com‎

https://us.etrade.com/what-we-offer/our-accounts/brokerage-account

Get Up To $600 & Free Trades For 60 Days. Join Now! Educational Resources. Top Rated Mobile App. 24/7 Customer Support. Financial Consultants. No Service Fees. Low Commissions. Services: Brokerage, Retirement, Corporate Services, IRA, Roth IRA, 401-k Roll

What do Etrade's customers say about them?

Review Score

1.4/5

Total Reviews

116

Info

E*TRADE
5 Star
5.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
80.0%
Read reviews that mention
john grayson

Do not trade with them you wont get…

Reviewed on 2021-04-04T01:52:31

Do not trade with them you wont get your profit from them fall victim and if you have and was not ableto get your profit out dm mr @joakinbrooks on tele gram to retrive your money
read more
Katherine Fakhro

Do not trust them with your money or…

Reviewed on 2021-04-02T13:32:37

Do not trust them with your money or you will lose like I lost my to then initially till I got a worthylawyer from global reclaim ai .co that resolved my case and I got my investments in full.
read more
Alex R

very bad

Reviewed on 2021-03-31T06:42:30

very bad! the platform is confusing, the sold stocks stuck on etrade account, customer service can not give you any advise and tells you to call 0800 number.0800 number asks me for telephone pin I've never received. no help, confusing - what a bad provider!
read more
Don Lexan

Terrible

Reviewed on 2021-03-31T03:22:13

Terrible, terrible, terrible communications protocols - it's as if the Internet and email were never invented (except for their advertising and self-promotions of deals).When tracked USPS mail containing legal documents is sent, they never acknowledge receipt by email or even by snail mail. Waiting on the phone for at least an hour to talk to someone is such fun! It takes days to get response to secure messages on their website. They've had over $100K of my cash for 8 months and I'm still jumping through hoops to try to get it transferred out, to my bank. I will never deal with them again in this life, if I'm lucky.
read more
Jeff Call

I’ve had E*TRADE E*TRADE a little over…

Reviewed on 2021-03-28T01:45:28

I’ve had E*TRADE E*TRADE a little over two years and they’re lacking in the banking department.You can’t send money without them approving their account first. So they have to send two small deposits before it gets approved. She’s trying to bring money and it’s a hassle. Today they had tech issues and I was not able to access my cash for 24 hours. This is happened multiple times I’ve been out on dinners and my cards declined. To get a hold of somebody it usually takes about 45 minutes to an hour. Their savings account interest is 0.50. I’m telling you right now I worry about my monies being tied to them. I’ve had cash disappear and after two hours of distribution he finally realized it was a tech issue. Tech issue after tech issue. If something happens and you need to get a hold of somebody just plan on at least an hour before talking with the representative. Client services seem to be pretty nice. But that’s what customer service is right I need my money protected I need access to at any time and they need to be able to send it to wherever I want to. I’m telling you right now it’s not easy and I’ve had to open to checking account because I worry that the majority of my money has to stay in one and when I want to spend I’ll transfer money to the other account. Anyhow the list goes on I’m looking for another company to protect and hold my money. Their phone applications always has problems
read more
Mary T Liya

My heart is still smiling and I'm…

Reviewed on 2021-03-26T17:05:31

My heart is still smiling and I'm touched beyond words due to my money recovered by the litigationteam of Assetsecureltd.co Thank you for being my angel.
read more
Lee Greene | Stuward

Worse Customer Service I have ever…

Reviewed on 2021-03-25T09:54:42

Worse Customer Service I have ever experienced. I have been trying to resolve an issue for 6 MONTHS!!I try to connect an external account and I get a notice saying that I can do it until Sept 9 2020!!! THAT WAS LAST YEAR! I have tried since Sept 2020 to get help with this issue and all I get is a automated response. DOES ANYONE ACTUALLY WORK IN CUSTOMER SERVICE?
read more
Paul

They have the worst customer service…

Reviewed on 2021-03-22T15:15:10

They have the worst customer service I've ever seen. Hands down they need to overthrow the entire department.Over two weeks to even get a response for a critical issue.
read more

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