Review (August 2025)

First insight is the world’s leading platform for enabling data-driven decision making and experience creation powered by predictive analytics.

5M

Estimated Revenue

190.27k

Website Visitors

4/5

Trustpilot Score

What do we know about First Insight, Inc.?

Estimated Revenue (2020)

$5M

Total Funding

$23.38M

Total Employees

84

Founded

2007

Industry

Computer Software

Last Funding Date

Series B Mar 2015

Location

Warrendale, United States

About

First Insight, Inc.: First Insight is the world’s leading platform for enabling data-driven decision making and experience creation powered by predictive analytics.

Social Links

Alexa Ranking: 249732

What is First Insight, Inc.'s Revenue?

First Insight, Inc.'s estimated revenue for 2024 is $5M.

What does First Insight, Inc. do?

First Insight is one of the world's leading Experience Management (XM) platforms that empowers companies to significantly incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and service offerings. Through the use of online consumer engagement tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world's leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. The NEXT-GEN Experience Management Platform is used to make data backed decisions within: Customer Experience, Brand Experience, Product Experience, and Employee Experience.

What are the monthly traffic metrics for Firstinsight?

6/mo Traffic Growth

50.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

190k

Time on Site

0.5Mins

Bounce Rate

77%

How fast is Firstinsight growing?

Firstinsight has grown by -31.8% in the last 6 months according to SimilarWeb.

How do people interact with Firstinsight?

Last month, Firstinsight received 190k visitors who spent an average of 0.5 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Firstinsight?

151.2k people (79%) visit Firstinsight directly. 9.7k (5%) people search for them in Google. Whereas, 2.9k (2%) discover Firstinsight through Facebook, Reddit, and YouTube. 2.2k (1%) visitors come from Firstinsight's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Firstinsight?

Firstinsight's top market is the United States and they receive 132.2k (69.5%) people.
Then the 2nd is United Kingdom with 35.3k (18.6%).
The 3rd is is China with 7.7k (4.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Firstinsight's ads on Google?

Google Ads

First Insight Retail Analytics - Test Products with AI & VOC

https://info.firstinsight.com/get-started/first-insight-demo-br

Increase Product Success by up to 80%. Outperform the Competition. Every Time. From Concept to Decision in 48 hours - Fast, East, Actionable, Scalable. Reduce Markdowns. Pricing Strategy. Select winning products. Marketing Insight.

First Insight Product Testing - Save Time, Money & Materials

https://info.firstinsight.com/get-started/first-insight-demo-br

Industry Leader for Over 10 Years. Largest Dataset in Retail Predictive Analytics. Increase Product Success by up to 80%. Outperform the Competition. Every Time. Select winning products. Pricing Strategy. Marketing Insight. Reduce Markdowns.

Retail Digital Product Testing - Test Retail Products Virtually

https://info.firstinsight.com/get-started/digital-product-testing

Fast, Easy, Actionable & Scalable. Combine Voice of the Customer with Machine Learning. Software for Bringing Retail Products to Market Faster & With More Confidence. Pricing Strategy. Marketing Insight. Reduce Markdowns. Select winning products.

First Insight, Inc. | Price Products with Confidence | firstinsight.com‎

http://www.firstinsight.com/

Introduce the right new products to the right customers at the right price. Marketing Insight · Reduce Markdowns · Pricing Strategy · Select winning products

Digital Line Reviews - Perform Line Reviews Online

https://www.firstinsight.com/products/digital-line-reviews

Digital Remote Line Reviews Powered by Predictive Insights and The Voice of Your Customer. First Insight Delivers Powerful Tools for Product Planning in the Modern Retail Landscape. Pricing Strategy. Marketing Insight. Select winning products.

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