Review (August 2025)

Buy outdoor pants, parkas, jackets, backpacks and kanken gear in the official fjallraven us store.

125M

Estimated Revenue

2.4M

Website Visitors

2.3/5

Trustpilot Score

What do we know about Fjällräven?

Estimated Revenue (2020)

$125M

Total Employees

180

Founded

1960

Industry

Sporting Goods

Location

Solna, Sweden

About

Fjällräven: Buy outdoor pants, parkas, jackets, backpacks and Kanken gear in the official Fjallraven US store.

Social Links

Alexa Ranking: 94441

What is Fjällräven's Revenue?

Fjällräven's estimated revenue for 2024 is $125M.

What does Fjällräven do?

In 1960, Åke Nordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside. We want to inspire and enable more people to experience nature. We do this by developing clothing and equipment that make the outside safer, warmer, dryer and generally more enjoyable. And by running events that provide the framework and support to make nature more accessible. We're a team of nature lovers, some more experienced than others, that likes to spend as much time outdoors as possible. In our offices and our stores we are designers, product developers, buyers, administrators, marketers, communicators, sales staff, customer service reps and business developers. In nature though, we're all the same. Do you want to help us to inspire and enable more people to walk with nature? We're always interested in people who want to join our trek. Welcome to visit our career site http://career.fjallraven.com/

What are the monthly traffic metrics for Fjallraven?

6/mo Traffic Growth

15.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.8Mins

Bounce Rate

42%

How fast is Fjallraven growing?

Fjallraven has grown by -18.1% in the last 6 months according to SimilarWeb.

How do people interact with Fjallraven?

Last month, Fjallraven received 2M visitors who spent an average of 2.8 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Fjallraven?

625.9k people (26%) visit Fjallraven directly. 1.6M (66%) people search for them in Google. Whereas, 90.2k (4%) discover Fjallraven through Facebook, Reddit, and YouTube. 30k (1%) visitors come from Fjallraven's email newsletters. Finally, 9.6k (0.4%) people come from affiliates and or paid referrals.

Who uses Fjallraven?

Fjallraven's top market is the United States and they receive 857.1k (35.7%) people.
Then the 2nd is United Kingdom with 270k (11.3%).
The 3rd is is Germany with 221.9k (9.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fjallraven's ads on Google?

Google Ads

Fjällräven USA® Official Site | Free Shipping $75+

https://www.fjallraven.com/

Products made for a lifetime of use. Gear up for Fall adventure with Fjällräven. Sustainable Apparel with a lifetime Guarantee. Custom tailor and repair service. Created On Nature's Terms. From City to Summit. Highlights: Customer Service Available, Press Room Available.

Fjällräven USA® Official Site - Free Shipping $100+

https://www.fjallraven.com/us/en-us/bags-gear/kanken

Timeless Swedish design and sustainable materials. Orders $75+ Ship Free. Full assortment of styles & colors found here. Shop the full collection. From City to Summit. Created On Nature's Terms.

Fjällräven USA® Official Site - Fjällräven Backpacks

https://www.fjallraven.com/us/en-us/bags-gear/backpacks-bags

Timeless Swedish design and sustainable materials. Orders $75+ ship free. Products made for a lifetime of use. Gear up for winter adventure with Fjällräven. Created On Nature's Terms. From City to Summit. Styles: Parkas, Jackets, Trousers, Bags, & More.

Fjällräven USA® Official Site

https://www.fjallraven.com/us/en-us/bags-gear/backpacks-bags

Fjällräven Backpacks. Products made for a lifetime of use. Gear up for Fall adventure with Fjällräven Bags. Timeless Swedish design and sustainable materials. Orders $75+ ship free. Created On Nature's Terms. From City to Summit. Types: Hip Packs, Trekking Backpacks.

Keyword: fjallraven backpack

Fjällräven® Kånken - Fjällräven USA® Official Site

https://www.fjallraven.com/us/en-us/bags-gear/backpacks-bags

Shop Backpacks, Flannels & Pants! Free Shipping on Orders over $100!. #NatureIsWaiting. Unparalleled functionality & design. Shop all available styles and colors here! Created On Nature's Terms. From City to Summit. Styles: Parkas, Jackets, Trousers, Bags, & More.

What do Fjallraven's customers say about them?

Review Score

2.3/5

Total Reviews

49

Info

Fjällräven
5 Star
15.0%
4 Star
10.0%
3 Star
0.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Dave

I have ordered some shorts ages ago…

Reviewed on 2021-05-18T08:32:21

I have ordered some shorts ages ago which didn’t arrive and I had no communication.I contacted customer service they don’t seem to operate over weekends and Have been very slow to respond. Basically their strategy was let’s hope for the best that DPD managed to deliver after two failed attempts because I didn’t understand my address. They say they contacted DPD and haven’t had a response. The situation is still on resolved and I don’t feel very confident.Disappointed in the customer service and it’s quite a contrast to other companies that work hard.
read more
LN

I ordered something for Mother's day in…

Reviewed on 2021-05-13T22:41:08

I ordered something for Mother's day in late April, and the status was pending for a week so I emailed in (as it says on their website that it is max 5 business days to process)twice, and no response for almost two weeks now. I just did the live chat, and the issue was that the item was out of stock from the retail store they were supposed to ship it from but the live chat lady just found a different store to send it over. The live chat lady was nice and said I should receive an email for shipping soon, however I feel very drained from the lack of responses and work I have to do for an order that was already paid for. I feel like it would be important to have addressed this shipment issue for me, so I'm not sitting around wondering what the issue is. The lack of response from their email account is also dismal, almost 2 weeks and no response is not a great service. Needless to say, Mother's day passed, and I feel bad that I couldn't give my mother her gift on time. I was not given much compensation other than "express shipping for the delay" as per the live chat lady. I do not know if I would order again, as this was not a pleasant experience. If a response was made in a timely manner to address my concerns, that would have been okay, but it has been anything but. I would hope that the company addresses and fixes these issues.
read more
Ekaterina

Disappointed

Reviewed on 2021-05-03T19:57:46

I was really disappointed with this bag - first, it is positioned as the one that is easily washable and lasting for years.Well, my bag of yellow colour got dirty quite quickly, and after the first wash I realised that the dirt doesn't go away completely. At some point it got almost black at the back, less than in a year it already lost the nice aspect at loos really old. The material is positioned as a strong one, however it started to get destroyed really quickly, and the stitches at the top broke in several months as well. And the last thing that makes me really angry is that it destroys my clothes - the straps at the back are hard and have this glue on them - I don't really feel like using it. Not worth its price.
read more
Monika

Sustainability through longevity? - well, not really

Reviewed on 2021-03-17T11:59:23

Absolutely love the design of the backpacks, however, I do not see how it is sustainability throughlongevity as my Kånken Mini got holes in it after 3 years which I consider a short period of time in terms of durability. Especially as the company boasts "developing clothing and gear that lasts for generations" and claims providing "unfailing reliability and daily use, for many, many years to come". I totally understand colours fade away, but the holes were a real disappointment.
read more
Ksenia Pirogova

This company practices fraud against customers nowadays in the US

Reviewed on 2021-03-08T21:01:19

This company practices fraud against customers nowadays in the US. I've bought a backpack and just decided to return it.They've got my package back but neither refund nor backpack was sent back to me if they just decided that- *Any returned items that do not meet our return standards will be mailed back to you without a refund.* ( A quote from Fjallraven return policy). They are ignoring my phone or email requests. I want everyone who visits their website or social media to know this and think twice before ordering something from them today. I'm still waiting that somebody from that company, at last, answers me through my email on an assigned ticket (243779) on February 23. My returned order is #FW1218862984.
read more
N/A

Stylish but mixed quality

Reviewed on 2021-02-19T15:35:53

The functionality/quality is somewhat mixed and doesn't always live up to the price tag. The"water-resistant" Greenland jacket can hardly stand any rain at all and water can be seen to penetrate the back and upper area very quickly. The Barents Parka however, is totally waterproof (both use G-1000) and warmer than many down jackets - under -20C I barely need any other cloth. It remained warm even after heavy sweating and the coat became wet inside. Vidda hiking pants are also good as winter pants down to -20C. PS: I didn't buy from their online shop directly but in physical stores and amazon.
read more
David Morris

Easy returns

Reviewed on 2021-02-05T11:43:49

Ordered a coat which arrived but was unfortunately too large for me. I'm in the UK and it was easy to return the coat,their customer service experience was fast and friendly. Within one hour of the return parcel arriving they had issued a refund - very impressed. Unfortunately they don't offer exchanges to UK customers, which is a bit of a pain as I need to wait for the refund to clear and then reorder so 4/5 instead of 5/5
read more
AC

Paid for a rucksack that never arrived

Reviewed on 2021-01-29T07:28:05

Paid for a rucksack that never arrived. Was promised a refund after they apologised and said it never arrived at their warehouse.Still awaiting refund and now they’re not responding to communication. Avoid.
read more

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