Review (August 2025)

Florence by mills is a clean beauty brand that is made for all skin types. we believe that natural ingredients make for the best skincare and makeup products.

1.3M

Estimated Revenue

165.49k

Website Visitors

3/5

Trustpilot Score

What do we know about florence by mills?

Estimated Revenue (2020)

$1.3M

Total Employees

9

Industry

Cosmetics

Location

Los Angeles, United States

About

florence by mills: florence by mills is a clean beauty brand that is made for all skin types. We believe that natural ingredients make for the best skincare and makeup products.

Social Links

Alexa Ranking: 246781

What is florence by mills's Revenue?

florence by mills's estimated revenue for 2024 is $1.3M.

What does florence by mills do?

florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she's learned along the way has shown her that beauty is really all about loving and expressing ourselves. That's why she named florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

What are the monthly traffic metrics for Florencebymills?

6/mo Traffic Growth

43.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

165k

Time on Site

2.3Mins

Bounce Rate

50%

How fast is Florencebymills growing?

Florencebymills has grown by 63.8% in the last 6 months according to SimilarWeb.

How do people interact with Florencebymills?

Last month, Florencebymills received 165k visitors who spent an average of 2.3 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Florencebymills?

75.2k people (45%) visit Florencebymills directly. 72.1k (44%) people search for them in Google. Whereas, 12.8k (8%) discover Florencebymills through Facebook, Reddit, and YouTube. 622.2 (0%) visitors come from Florencebymills's email newsletters. Finally, 271.7 (0.2%) people come from affiliates and or paid referrals.

Who uses Florencebymills?

Florencebymills's top market is the Poland and they receive 37.8k (22.8%) people.
Then the 2nd is United States with 36.7k (22.1%).
The 3rd is is France with 18.3k (11.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Florencebymills's ads on Google?

Google Ads

florence by mills | Created by Millie Bobby Brown

https://florencebymills.com

We create safe products that really work and are designed to make you feel good. No parabens, sulfates, dyes, animal testing or animal by-products, ever! gel eye pads. peel off mask. face mist. face wash. concealer. face scrub. glow wipes. moisturizer. skin tint.

florence by mills - clean beauty essentials - florencebymills.com

https://florencebymills.com/

keeping your skin glowing and your makeup on point, so you can just be you-quirks and all. we know first-hand that embracing your unique self is what makes all the difference. concealer. peel off mask. face scrub. face wash. eye balm. brow gel. cream blush. face mist.

florence by mills - created by millie bobby brown

https://florencebymills.com/

keeping your skin glowing and your makeup on point, so you can just be you-quirks and all. we know first-hand that embracing your unique self is what makes all the difference.

florence by mills - A Clean Skincare & Beauty Line

https://florencebymills.com

florence is here to help with products that are crazy clean, super easy and always fun. Outer Beauty. Inner Weird. Created for us, by one of our own. Shop now! skin tint. glow wipes. face scrub. cleansing gel. eye balm. moisturizer. lip oil. face wash. lip gloss. peel off mask.

florence by mills - embrace your inner odd

https://florencebymills.com/

What do Florencebymills's customers say about them?

Review Score

3/5

Total Reviews

13

Info

florence by mills
5 Star
30.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
60.0%
Read reviews that mention
Stacey James

Absolutely Terrible Customer Service!

Reviewed on 2021-05-12T16:16:40

First off - this review is not about the actual products as my daughter loves them but the absolute appalling customer service from FBM.I live in the UK and placed an order for $96. Tracking info provided which I kept checking, after 3 weeks I contacted them because the parcel wasn't moving (must be lost) but it was like talking to a brick wall! If they do bother to answer your emails they don't actually answer anything you're asking and just try to fob you off. To cut a long story short I bombarded them with emails and used the live chat on their website and basically wouldn't leave them alone. Gave me every excuse under the sun but I have eventually had a refund. Also I opened a dispute with PayPal. I will never order direct from them again. It's not the products, it's their stinking customer service and I'm sure Millie Bobby Brown wouldn't want them treating people the way they do! Anyone in a similar position - just keep forwarding your emails to them over and over and use the live chat on the website. If I wasn't so persistent I would be £70 down.
read more
Jess

It’s great! Bad reviews though?

Reviewed on 2021-04-22T19:11:41

I’ve just seen bad reviews, but Florence is actually amazing.! I spend hundreds on it every year and it’s so good.It only takes 2 weeks to come for me. :) love Florence
read more
Tasmin Tonks

Scam

Reviewed on 2021-04-04T07:44:50

I am pretty sure I have a reason to be angry now since I haven't received my package after almost 6months they have not replied to my emails and my tracking number has disappeared and after ordering my parents have had troubles with their credit cards I am a teenager and I just wanted the products but now I have been asking for a full refund!
read more
Helena Dalby Madsen

Best skincare ever!!

Reviewed on 2021-03-28T12:21:46

Best skincare ever!!
Tit Face

Terrible service i ordered something about a reminder going to have you come naseem people coming to on the florence social media and they haven't responded or they said my email is an epic x q

Reviewed on 2021-01-25T19:21:04

Terrible customer service. Never reply to emails. Never reply to comments about orders on Instagram.Never reply to DM's. The products are so cheap and so small. The skin tint is so tacky, doesn't blend at all, looks darker when you blend it and smells disgusting. The concealer is so thick and hard to blend in and makes my pores clog up. The blush is okay but if you put too much it makes you look like a tomato. The 16 wishes palette is terrible. There is no pigmentation and they don't blend. The lip glosses are sticky and feel heavy on and come off within 5 minutes. The eye balm isn't cooling or hydrating. The moisturiser dries out my skin. The face mist is okay but do not use after doing makeup or it washes it off. Very bad experience. Should be aimed at young children not teens. Pitiful.
read more
Agnieszka Bukowska

The worst customer service

Reviewed on 2021-01-07T23:29:58

They don't reply to emails. I've been waiting for the package for two months. $135 is gone :))))I DO NOT RECOMMEND !!!!
read more
julie bendlin

Non-existent Customer Service

Reviewed on 2020-12-08T20:09:38

The products I received were delivered in a wet box after a bottle had opened. All the Holiday Gift Set boxes were destroyed.I've been attempting to reach them for weeks now to no avail. I've left messages, emailed, reached out via Instagram.....nothing. Worst customer service I've ever experienced!
read more
Patricia Patriota

The worst customer service

Reviewed on 2020-09-17T01:03:26

The worst customer service, ever. I bought almost U$100 in products and After I month they sent me another product that I never ordered.After sending them a question regarding this matter, they answered that It was a mistake and I just need to pay for the shipping and they would refund my money. Really? Do I have to pay for the shipping regarding something that I didn't order? Totally Unsatisfied.
read more

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