Review (August 2025)

Find your fandom with foco.com! welcome to your #1 source for officially licensed mlb, nfl, nba, nhl, mls, premier league, college, and national team fan gear! rep your favorite teams and players with our team apparel, accessories, footwear, toys, brxlz, pzlz collectibles, bobbleheads, figurines, and more!

10M

Estimated Revenue

684.16k

Website Visitors

2.3/5

Trustpilot Score

What do we know about FOCO?

Estimated Revenue (2020)

$10M

Total Employees

170

Founded

1998

Industry

Consumer Goods

About

FOCO: Find your fandom with FOCO.com! Welcome to your #1 source for officially licensed MLB, NFL, NBA, NHL, MLS, Premier League, College, and National Team fan gear! Rep your favorite teams and players with our team apparel, accessories, footwear, toys, BRXLZ, PZLZ collectibles, bobbleheads, figurines, and more!

Social Links

Alexa Ranking: 28742

What is FOCO's Revenue?

FOCO's estimated revenue for 2024 is $10M.

What does FOCO do?

FOCO - our passion for passionate fans has never changed since our journey began in 1998. We've always been a community of fans with a shared goal of helping people let their inner fan shine like a beacon of awesome. FOCO is a leading manufacturer and now eCommerce retailer of sports and entertainment merchandise, with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. With major sports and entertainment licenses at our disposal along with a powerful infrastructure, a dedicated team, and a broad variety of products, our company is reaching new heights every day. FOCO's success is directly related to our ability to bring new and exciting designs, ideas, and manufacturing techniques to categories in need of innovation. We are constantly searching for dedicated and driven professionals to join and help grow our team!

What are the monthly traffic metrics for Foco?

6/mo Traffic Growth

-20.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

684k

Time on Site

1.2Mins

Bounce Rate

55%

How fast is Foco growing?

Foco has grown by 14.5% in the last 6 months according to SimilarWeb.

How do people interact with Foco?

Last month, Foco received 684k visitors who spent an average of 1.2 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Foco?

196.2k people (29%) visit Foco directly. 300.2k (44%) people search for them in Google. Whereas, 123.9k (18%) discover Foco through Facebook, Reddit, and YouTube. 8.4k (1%) visitors come from Foco's email newsletters. Finally, 26.1k (3.8%) people come from affiliates and or paid referrals.

Who uses Foco?

Foco's top market is the United States and they receive 542.9k (79.4%) people.
Then the 2nd is United Kingdom with 80.5k (11.8%).
The 3rd is is Canada with 27.9k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Foco's ads on Google?

Google Ads

Foco Brxlz Shop. Officially Licensed Fan Gear

https://www.foco.com/collections/brxlz

FOCO carries all of your sports apparel, accessories, toys, collectibles, novelty items. Feed Your Fandom With The Latest Sports Fashionable & Stylish Accessories. #1 Fan Store. Limited Edition. Brands: NFL, NBA, NHL, MLS, College.

Keyword: brxlz

FOCO. Fans Only. FOCO.com

https://www.foco.com/

Premier manufacturer of officially licensed sports and novelty products. Shop exclusive bobbleheads, apparel, collectibles, footwear toys and more. Free Shipping Over $125. #1 Fan Store. Limited Edition. Officially Licensed. Types: Athletes, Mascots.

FOCO. Fans Only. FOCO.com

https://www.foco.com/

Premier manufacturer of officially licensed sports and novelty products. Shop exclusive bobbleheads, apparel, collectibles, footwear toys and more. Free Shipping Over $125.

FOCO. Fans Only. FOCO.com

https://www.foco.com/

Premier manufacturer of officially licensed sports and novelty products. Shop exclusive bobbleheads, apparel, collectibles, footwear toys and more. #1 Fan Store. Limited Edition.

Keyword: forever collectibles

FOCO. Fans Only. FOCO.com

https://www.foco.com/

Premier manufacturer of officially licensed sports and novelty products. Shop exclusive bobbleheads, apparel, collectibles, footwear toys and more. Limited Edition. #1 Fan Store. Brands: NFL, NBA, NHL, MLS, College.

What do Foco's customers say about them?

Review Score

2.3/5

Total Reviews

231

Info

FOCO
5 Star
30.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
65.0%
Read reviews that mention
Mr. Ernest Walton

Rip off

Reviewed on 2021-05-16T10:03:12

Paid 17 pounds for my item now there selling it for 7.50 pounds feeling ripped off
S Antaki

WORST COMPANY EVER

Reviewed on 2021-05-07T10:38:22

WORST COMPANY EVER! DO NOT USE!! I ordered a gift for a birthday and paid $35 to expedite shipping so that I would guarantee its arrival.I emailed the company to confirm that it would arrive in time. I was sent an email with a tracking number that said FedEx would deliver it by 8 PM. At around 6 PM I got nervous that it was not going to come… I clicked on the tracking and it was cancelled by sender??? No gift and I have to dispute the order with my credit card company!
read more
Nigel Bird

Never received order for two snoods.

Reviewed on 2021-01-28T10:00:55

Never received order for two snoods. They tried to claim they had been delivered, then told one was sold out.Finally got refund for both but as two separate credits and had to then argue for a refund of the p&p. Finally received as yet another credit. Customer service very poor and will never deal with this company again.
read more
Todd Konnik

Never received the merchandise

Reviewed on 2021-01-25T19:17:04

On June 11, 2020 I ordered facemasks. Their website said they were out of stock. They charged my card immediately anyway.In August 2020, their website said my order was in process. I never received the merchandise. The website now says my order was "fulfilled". I still have never received the merchandise. I have written five emails to their so called "customer care" site, and have never received a response. I would have called them, but you can't find a phone number anywhere, which I'm sure is by design. Do not order anything from this company.
read more
US

TERRIBLE CUSTOMER SERVICE DO NOT ORDER…

Reviewed on 2021-01-15T15:22:19

TERRIBLE CUSTOMER SERVICE DO NOT ORDER FROM THIS COMPANY!!! I placed an order for Christmas and it's January 15th and still haven't received my hooded gaiter for my husband.Although, I have been charged for it on my credit card. I send numerous emails and made numerous phone calls and nobody has called me back!! I wish I read the reviews before placing my order!!! Am I the only one that noticed that for every bad review this company gets, "miraculously" a 5 Star review pops up right after. Clearly, they are rating themselves!! So much for made in the USA
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Elizabeth P.

Will send what they want when what you ordered is now sold out.

Reviewed on 2020-12-29T01:15:53

First, told us shipping was delayed due to Covid. Called shipper and they stated they never received package only a label was printed.They got package over a week after we were told it was shipped. Lastly, we didn’t even get what we ordered. A completely Different color. Apparently when they sell out of some thing they just send you the color they want to send you rather than letting you decide if you want it or to cancel. Returning is pointless as their shipping is half the cost of the actual item. Worse experience ever. Never again. Oh they did refund 25%. Useless.
read more
Karen

TERRIBLE CUSTOMER SERVICE!! A child's Christmas should never be toyed with!

Reviewed on 2020-12-23T17:48:21

TERRIBLE CUSTOMER SERVICE!!! I ordered a bobblehead for our son for Christmas and received the wrong bobblehead.I immediately contacted FOCO using the customer service email address, their only "intentional" source of contact so they remain in control, requesting they overnight the correct bobblehead. I received a response requesting a photo of what I received. I've sent the same photo on 4 separate occasions and on Facebook with no response. Christmas is two days away and we don't have the bobblehead our son asked for, nor do we have any way of receiving the $50 we paid for it. I attempted to review FOCO online via their website, but obviously this is controlled too, as my post isn't seen. I do not recommend this company, nor will I ever purchase from FOCO again. I will also not sit idly by and be ripped off and yes, my name is Karen.
read more
Justine

Reach out to customer service with any issues

Reviewed on 2020-12-21T23:53:46

I ordered a hooded gaiter that was shipped on 12/7 and hadn’t received it. I emailed them about it today and they promptly responded saying it was lost in transit and they are overnighting new one.I wish it had been discovered by them and rectified earlier but they definitely rose to the occasion! Very impressed!
read more

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