Review (August 2025)

45M

Estimated Revenue

86.95k

Website Visitors

4/5

Trustpilot Score

What do we know about Founders Brewing Co.?

Estimated Revenue (2020)

$45M

Total Employees

280

Founded

1997

Industry

Food Beverages

Location

Grand Rapids, United States

About

Founders Brewing Co.: A barrel aged stout, KBS is brewed with a massive amount of coffee and chocolates, then cave-aged in oak bourbon barrels for an entire year.

Social Links

What is Founders Brewing Co.'s Revenue?

Founders Brewing Co.'s estimated revenue for 2024 is $45M.

What does Founders Brewing Co. do?

Mike Stevens and Dave Engbers both had steady jobs when they decided to chase their dreams and open a brewery–which meant writing a business plan, quitting their jobs, and taking out giant loans. They figured if you're going to live life, you ought to live it hard, without regrets. After some initial challenges, due to making balanced but unremarkable beers, we were on the verge of bankruptcy. Then, the original Founders team decided to brew the kind of beer that got they liked to drink: complex, in-your-face ales, with huge aromatics, bigger body, and tons of flavor. The Founders Family has grown around a simple statement: "We don't brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us." We have been lucky to evolve into one of the highest recognized breweries in the United States. In 2011, Ratebeer.com ranked us as the 2nd best brewery in the world (up from 4th best in 2010), and we have several beers listed in the top 100 beers on Beeradvocate.com. We were the 2nd fastest growing brewery in the U.S. in 2009, the winner of 4 medals at the 2010 World Beer Cup, and the winner of 2 medals at the 2010 Great American Beer Festival. We are proud to be doing what we are doing, and we give great thanks to our customers and credit to our staff for whom we continually work to provide world-class beers.

What are the monthly traffic metrics for Foundersbrewing?

6/mo Traffic Growth

-20.10%

All Time Traffic Growth

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Monthly Hits

87k

Time on Site

0.9Mins

Bounce Rate

61%

How fast is Foundersbrewing growing?

Foundersbrewing has grown by 22.0% in the last 6 months according to SimilarWeb.

How do people interact with Foundersbrewing?

Last month, Foundersbrewing received 87k visitors who spent an average of 0.9 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Foundersbrewing?

22.4k people (26%) visit Foundersbrewing directly. 57.6k (66%) people search for them in Google. Whereas, 3.2k (4%) discover Foundersbrewing through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Foundersbrewing's email newsletters. Finally, 139 (0.2%) people come from affiliates and or paid referrals.

Who uses Foundersbrewing?

Foundersbrewing's top market is the United States and they receive 76.2k (87.7%) people.
Then the 2nd is Thailand with 1.3k (1.5%).
The 3rd is is Canada with 901 (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Foundersbrewing's ads on Google?

Google Ads

Rubaeus Raspberry Beer | By Founders Brewing | foundersbrewing.com‎

https://foundersbrewing.com/our-beer/rubaeus/

The perfect blend of sweet, tart & refreshing. RateBeer Rating: 97 Available Year-Round · Top Ten Craft Beer Brand

Keyword: raspberry beer

Rubaeus Raspberry Beer - By Founders Brewing - foundersbrewing.com‎

http://foundersbrewing.com/our-beer/rubaeus/

The perfect blend of sweet, tart & refreshing. RateBeer Rating: 97

Founders Brewing Co. - KBS Bourbon Barrel Aged Stout

https://foundersbrewing.com/beer/find-our-beer/

KBS is a big imperial stout with a massive amount of coffee and chocolate. Full-bodied with notes of vanilla, cocoa, roasted coffee and charred oak. ABV: 12% IBUs: 70. RateBeer Rating: 100.

Founders Brewing Co. - KBS Bourbon Barrel Aged Stout

https://foundersbrewing.com/beer/find-our-beer/

KBS is a big imperial stout with a massive amount of coffee and chocolate. Full-bodied with notes of vanilla, cocoa, roasted coffee and charred oak. RateBeer Rating: 100. ABV: 12% IBUs: 70.

KBS Bourbon Barrel Aged Stout - Founders Brewing Co.

https://foundersbrewing.com/beer/find-our-beer/

KBS is a big imperial stout with a massive amount of coffee and chocolate. Full-bodied with notes of vanilla, cocoa, roasted coffee and charred oak. ABV: 12% RateBeer Rating: 100. IBUs: 70.

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