Review (August 2025)

Exceptional clothing care products meticulously designed to smell better, treat your clothing better, and generally be better: for you, for others, for the planet.

4.79M

Estimated Revenue

79.18k

Website Visitors

3.2/5

Trustpilot Score

What do we know about FREY?

Estimated Revenue (2020)

$4.79M

Total Funding

$3.44M

Total Employees

33

Founded

2016

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Nov 2019

Location

Lewes, United States

About

FREY: Exceptional clothing care products meticulously designed to smell better, treat your clothing better, and generally be better: for you, for others, for the planet.

Social Links

Alexa Ranking: 158795

What is FREY's Revenue?

FREY's estimated revenue for 2024 is $4.79M.

What does FREY do?

At FREY, we are on a mission to reshape the clothing care industry while making a positive impact. We create exceptional clothing care products meticulously designed to smell better, treat your clothing better, and generally be better: for you, for others, for the planet. Proud to be a certified B-Corporation. With funding via YC and some of the top VC firms in the world, and recognition by Forbes, the Wall Street Journal, GQ, Ellen Degeneres, Good Morning America, ABC, BBC News, and many more, as well as raving customer reviews, we're excited to continue the journey.

What are the monthly traffic metrics for Frey?

6/mo Traffic Growth

55.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

79k

Time on Site

2.1Mins

Bounce Rate

43%

How fast is Frey growing?

Frey has grown by -8.5% in the last 6 months according to SimilarWeb.

How do people interact with Frey?

Last month, Frey received 79k visitors who spent an average of 2.1 minutes on the website and visited 2.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Frey?

34.9k people (44%) visit Frey directly. 25.2k (32%) people search for them in Google. Whereas, 15.2k (19%) discover Frey through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Frey's email newsletters. Finally, 994.7 (1.3%) people come from affiliates and or paid referrals.

Who uses Frey?

Frey's top market is the United States and they receive 73.1k (92.3%) people.
Then the 2nd is United Kingdom with 1.4k (1.7%).
The 3rd is is Canada with 1.1k (1.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Frey's ads on Google?

Google Ads

Frey.com - FREY Laundry Detergent - 9/10 People Prefer FREY

https://frey.com/

Exceptional clothing care products designed to smell & treat your clothing better. No harsh chemicals. FREY Detergent is better for your skin and the environment. Treats Clothing Better. Gentle on Sensitive Skin. Sophisticated Scent. Free Shipping Over $30.

Laundry Detergent for Men - A Wash Above the Rest - frey.com

https://frey.com/pages/try-frey-for-free

Certified & environmentally friendly. 100% satisfaction guaranteed. Try FREY products Now!

Keyword: mens laundry detergent

FREY Laundry Detergent for Men | A Wash Above the Rest

https://frey.com/pages/try-frey-for-free

Exceptional clothing care products designed to smell & treat your clothing better. No harsh chemicals. FREY Detergent is better for your skin and the environment. Gentle on Sensitive Skin. Sophisticated Scent. Try FREY 100% Risk Free. Free Shipping Over $30.

Try FREY for Free - Order Online

https://frey.com/pages/try-frey-for-free

Certified & environmentally friendly. 100% satisfaction guaranteed. Try FREY products Now! We’re on a mission to transform your world with the power of incredible scents!

Laundry Detergent - Try FREY for Free

https://frey.com/pages/try-frey-for-free

Certified & environmentally friendly. 100% satisfaction guaranteed. Try FREY products Now! No harsh chemicals. FREY Products are better for your skin and your clothing.

Keyword: laundry detergent sample

What do Frey's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

Loden-Frey
5 Star
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4 Star
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3 Star
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2 Star
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1 Star
100.0%
Read reviews that mention
Nadiyah

**ALERT! FRAUD SITE!

Reviewed on 2020-11-03T16:45:09

This company advertises free trials but that's just so they can get your card information and charge you reoccurring subscription fees that you never authorized.Once I realized the charge I immediately reached out to cancel (product had not been fulfilled yet) and asked for a full refund. They shipped the product anyway. They don't contact you until after the product has shipped and will try to convince you with, doctored screenshots, that you somehow overlooked the subscription sign up at checkout (The word SUBSCRIPTION cannot be found on their site at all--they may update it after this review but I have my own full-site screenshots). Luckily, I retained my own screenshots of the exact page and that subscription verbiage is NOT on their website. After I called them out, they said "Oh you must've signed up via mobile and that version is simplified". At any rate they will offer a partial refund (never a full one) and will continue to defend themselves versus taking customers complaints seriously. I wish I had read reviews first and this would have saved me the headache. Frey - I will continue to call you out and report you (So far with the FTC, BBB and a consumer reporter who exposes garbage merchants like you) so get used to seeing my name.
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