Review (April 2024)

Roofing shingles and materials, plus factory-certified roofers (including ratings from real homeowners!) from north america's largest roofing manufacturer. residential and commercial roofing, shingles, slate, roof ventilation, roof underlayments, asphaltic and tpo roof membranes.

3.2B

Estimated Revenue

441.92k

Website Visitors

3.6/5

Trustpilot Score

What do we know about GAF?

Estimated Revenue (2020)

$3.2B

Total Employees

3100

Founded

1886

Industry

Building Materials

Location

Parsippany-Troy Hills, United States

About

GAF: Roofing shingles and materials, plus factory-certified roofers (including ratings from real homeowners!) from North America's largest roofing manufacturer. Residential and commercial roofing, shingles, slate, roof ventilation, roof underlayments, asphaltic and TPO roof membranes.

Social Links

Alexa Ranking: 35464

What is GAF's Revenue?

GAF's estimated revenue for 2023 is $3.2B.

What does GAF do?

GAF, founded in 1886, is a $3 billion company with 3,200 employees and is a leader in the building materials industry. As America's largest roofing manufacturer, GAF has built a strong and solid product and customer franchise driven by continuous product innovation and through finding ways to better serve and connect with its customers. GAF has sustained a strong financial and operating performance over the past several years, driven from its leading capabilities, strong culture, and a business that is only partly dependent on economic cycles in the construction industry. Labeled the best in quality and most-recommended by our customers, GAF believes that employees remain our greatest strength and best competitive advantage. Build your future as we build the American dream - one roof at a time.

What are the monthly traffic metrics for Gaf?

6/mo Traffic Growth

32.60%

All Time Traffic Growth

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Monthly Hits

442k

Time on Site

2.6Mins

Bounce Rate

50%

How fast is Gaf growing?

Gaf has grown by -4.1% in the last 6 months according to SimilarWeb.

How do people interact with Gaf?

Last month, Gaf received 442k visitors who spent an average of 2.6 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Gaf?

122.5k people (28%) visit Gaf directly. 285.5k (65%) people search for them in Google. Whereas, 8.5k (2%) discover Gaf through Facebook, Reddit, and YouTube. 14.7k (3%) visitors come from Gaf's email newsletters. Finally, 1.2k (0.3%) people come from affiliates and or paid referrals.

Who uses Gaf?

Gaf's top market is the United States and they receive 421.2k (95.3%) people.
Then the 2nd is Canada with 7.6k (1.7%).
The 3rd is is Ukraine with 1.8k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Gaf's customers say about them?

Review Score

3.6/5

Total Reviews

2

Info

GAF Materials Corporation
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Buddy Walthers

5 stars all the way!

Reviewed on 2021-05-03T14:47:43

The dimwit that bashed GAF (the guy, Paul, only posts 1 star reviews because he’s obviously a miserable human being)is clearly an idiot. Base Coat is, by definition, the FIRST of multiple coating products, that will prevent asphalt/bleed through. The funny part is- it DOES WORK if it’s applied correctly and completed with the additional products... not JUST the base coat. ALSO- having dealt with GAF warranty services on multiple occasions, I have never had a bad experience. Warranty Inspectors and customer care reps are the absolute best in the industry. Don’t listen to Paul the idiot... he clearly has unresolved anger management issues.l and appears to be off of his meds again.
read more
paul

company sells product "ROOF MATE BASE…

Reviewed on 2020-09-04T19:34:01

company sells product "ROOF MATE BASE COAT" . It says that this product will block asphalt bleeding through .NO IT DOES NOT DO IT. I filed warranty claim . process is very disrespectful. they tell you that you will work one on one with GAF warranty dept. NO YOU DONT. you dont get to do that at all. they sent me a letter with stupid excuse that I used product of diffrent brand which is not true. I only sampled that. picture shows clearly that this product does not block at all bleeding. what a waste of personal time and MONEY. additionaly unknow what, if and how to proceed once this product is applied to the surface at this point. they are bunch of lazy, incompetent ,disrespectful idiost at GAF who do not have respect for consumer nor contractor
read more

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