Review (August 2025)

Official site of harley-davidson motor company. check out current harley motorcycles, locate a dealer, & browse motorcycle parts and apparel.

4.51B

Estimated Revenue

4.37M

Website Visitors

3.5/5

Trustpilot Score

What do we know about Harley-Davidson Motor Company?

Estimated Revenue (2020)

$4.51B

Total Employees

8300

Founded

1903

Industry

Automotive

Location

Milwaukee, United States

About

Harley-Davidson Motor Company: Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and apparel.

Social Links

Alexa Ranking: 6689

What is Harley-Davidson Motor Company's Revenue?

Harley-Davidson Motor Company's estimated revenue for 2024 is $4.51B.

What does Harley-Davidson Motor Company do?

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. • Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. • Our Vision: Building our legend and leading our industry through innovation, evolution and emotion. Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that's driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and "freedom for the soul" are the payoff. To do this, we are redefining our culture to reignite the company's soul and spirit. We are calling our cultural journey "H-D#1" represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there. The Hardwire is Harley-Davidson's 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand. For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com

What are the monthly traffic metrics for Harley-davidson?

6/mo Traffic Growth

3.30%

All Time Traffic Growth

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Monthly Hits

4M

Time on Site

3.3Mins

Bounce Rate

48%

How fast is Harley-davidson growing?

Harley-davidson has grown by -1.4% in the last 6 months according to SimilarWeb.

How do people interact with Harley-davidson?

Last month, Harley-davidson received 4M visitors who spent an average of 3.3 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Harley-davidson?

1.2M people (28%) visit Harley-davidson directly. 2.8M (63%) people search for them in Google. Whereas, 131.2k (3%) discover Harley-davidson through Facebook, Reddit, and YouTube. 40.5k (1%) visitors come from Harley-davidson's email newsletters. Finally, 44.3k (1.0%) people come from affiliates and or paid referrals.

Who uses Harley-davidson?

Harley-davidson's top market is the United States and they receive 2.2M (50.6%) people.
Then the 2nd is Germany with 204k (4.7%).
The 3rd is is Japan with 189.4k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Harley-davidson's ads on Google?

Google Ads

Harley-Davidson® (Official) | Kick-Start Your Holiday‎

https://www.harley-davidson.com/us/en/index.html

Rating for harley-davidson.com: 4.5 Explore the New 2019 Harley-Davidson® Motorcycles and Shop For Gear Online! 8 Industrial Ln, New Rochelle, NY‎ - ‎Open today · 10:00 AM – 6:00 PM Wednesday 10:00 AM – 6:00 PM Thursday 10:00 AM – 7:00 PM Friday 10:00 AM

Harley-Davidson Bike Loans - Finance Your New Bike With H-D‎

http://www.harley-davidson.com/content/h-d/en_US/home/owners/financing-and-insurance/finance-your-ride.html

H-D Offers Flexible Rates, Terms And Financing Options. Apply For Financing Now! Highlights: Stateside Military Financing Program, Get An Instant Insurance Quote…

Harley-Davidson® Official - 2020 Motorcycles

https://www.harley-davidson.com/us/en/motorcycles/index.html

Turn a Daily Commute into an Adrenaline-Fest. Explore the Latest H-D® Motorcycles. Shopping Tools. Parts & Accessories. Current Offers. Motorcycle Services. Customer Support. New Arrivals. H-D® Home Delivery. Clothing & Gear. Bikes.

Harley-Davidson® Store - Free Shipping Over $50

https://www.harley-davidson.com/us/en/shop/c/mens-motorcycle-clothes/listing

Shop Gear & Apparel at the Official Harley-Davidson Store. Free Returns. Categories: Wounded Warrior Collection, Black Label Collection, Garage Collection.

Harley-Davidson® Apparel - Shop the Official Store

https://www.harley-davidson.com/us/en/shop/c/mens-motorcycle-clothes/listing

Shop Gear & Apparel at the Official Harley-Davidson Store. Free Returns. Free Shipping Over $50. Categories: Wounded Warrior Collection, Black Label Collection, Garage Collection.

What do Harley-davidson's customers say about them?

Review Score

3.5/5

Total Reviews

41

Info

Harley Davidson
5 Star
55.0%
4 Star
15.0%
3 Star
0.0%
2 Star
0.0%
1 Star
30.0%
Read reviews that mention
Kelly Miller

New rules for getting the Harley Magazine with Membership

Reviewed on 2021-05-18T15:46:54

I have owned a Harley since 2008 and I love my bike. Its the new format of the Harley magazine that I don't like.I signed in, created a password and then I try to login and it says the password that I just created 2 minutes ago is invalid. It was not a user friendly sign up process to being with. All I want is to get the magazine, which was automatically MAILED to me when I renewed my membership. Some things are just better left alone, I will not be renewing my membership in the future.
read more
ThesaRuin

They are the most recognisable bike…

Reviewed on 2021-04-30T16:09:44

They are the most recognisable bike brand for a reason. Outstanding quality and just pure style.
Jim Rhodes

Good site.

Reviewed on 2021-04-15T23:36:52

Good site. Just wish they had more parts available. My bike is older and finding parts is not the easiest.What they do offer is high quality, not the highest prices out there.
read more
pierre dionysos

Terrible customer service.

Reviewed on 2021-04-08T15:19:27

I wanted to buy a new Harley Davidson motorcycle. I was so excited that I took a day off.I asked for help but nobody wanted to help me. They didn’t care! I was so disappointed. They gave me a card with website to choose my options. I know it sounds like a joke. I heard the brand is so close to bankruptcy so now I know why is that. I visited a store in Tampa Florida. So please avoid them. It is wasting of time and for sure you can find something better on the market.
read more
Ella

I hear people saying that they are good…

Reviewed on 2021-01-19T19:57:22

I hear people saying that they are good but overpriced. Is that really a bad thing though?It makes it way more flashy to own one... Isn't the true value of owning a HD to look cool?
read more
Loretta Luman

I own an 02 and an 05 road King as well…

Reviewed on 2020-12-22T03:27:45

I own an 02 and an 05 road King as well as a 1981 wide glide shovelhead so I guess you could say Ilove my Harley-Davidsons and most of their merchandise definitely the boots
read more
Gabriel Sawicki

This American motorcycle brand its just…

Reviewed on 2020-10-13T09:26:12

This American motorcycle brand its just a legend in this field. I have the BREAKOUT® 114 in Barracuda Silver and she just a beast.Very smooth driving this beauty almost everywhere. Harley Davidson has great history background. Excellent staff and service. Absolute recommended.
read more
Andrew Cozens

Always wanted a Harley who doesn't

Reviewed on 2020-10-12T15:44:56

Always wanted a Harley who doesn't. That roar that cool look the rebel dream it sells.After owning many bikes i decided to settle down and buy my dream. The 48 Special. Love everything about it especially that peanut tank and big front tyre. Bought Brand new and that's where my troubles began. Terrible service from the dealer mix up of V5 and bike but eventually i get my bike. A 2019 model. I use her everyday commuting sun or rain winter or summer. So one day the stand bush goes flashing all the warning lights bike not starting as it thinks the stand is down. I continue riding with a piece of string holding it up until spares can be found.It has since crumbled again. Next the front break light switch goes so no brake lights as they are connected to rear so more flashing lights and errors.I ram a tooth pick in so at least i have rear brake lights. The straw that broke me is when my pulley and belt went after 5000 miles. I got told i ride hard.Sorry not under warranty and needs replacing soon. Covid hits Harley closes and i sit with a broken bike costing me a fortune in travel expenses to still get to work 40 miles away. Customer support not really interested i logged a ticket. Eventually i fork out the money with ex Harley mechanic private to change both front and back pulley and belt so i might keep moving. Mechanic shows me there was no grease in the back axle and the belt was running crocked and has eaten into the cover. Again photos another call to Harley not interested. Eventually i get told a stone went through and caused all this damage and its wear and tear no warranty.Now the bike right indicator starts playing up then the on off switch so no power to the bike unless i stand her upright. Oh wait again no spares and covid again wait to have it tested. So i break down outside of work and 5hrs later at 10.20pm get home with recovery. Still waiting to get bike seen but they have helped by saying leave it there and when they can will diagnose it. So 2 weeks to be seen another 2 if the Tilt immobilizer unit is gone to order.So again i fork out expensive travel fares to try keep working. The bike is going after this. Back to Yamaha.
read more

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