Review (August 2025)

17.77M

Estimated Revenue

67.08k

Website Visitors

4/5

Trustpilot Score

What do we know about The Heartland Institute?

Estimated Revenue (2020)

$17.77M

Total Employees

75

Founded

1984

Industry

Public Policy

Location

Arlington Heights, United States

About

The Heartland Institute:

Social Links

Alexa Ranking: 253083

What is The Heartland Institute's Revenue?

The Heartland Institute's estimated revenue for 2024 is $17.77M.

What does The Heartland Institute do?

The Heartland Institute is a national nonprofit research and education organization, tax exempt under Section 501(c)3 of the Internal Revenue Code. It was founded in Chicago in 1984, and moved its headquarters to Arlington Heights, Illinois in 2015. The Heartland Institute is not affiliated with any political party, business, or foundation. Heartland's mission is to discover, develop, and promote free-market solutions to social and economic problems. Such solutions include parental choice in education, choice and personal responsibility in health care, market-based approaches to environmental protection, privatization of public services, and deregulation in areas where property rights and markets do a better job than government bureaucracies.

What are the monthly traffic metrics for Heartland?

6/mo Traffic Growth

-3.10%

All Time Traffic Growth

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Monthly Hits

67k

Time on Site

0.8Mins

Bounce Rate

73%

How fast is Heartland growing?

Heartland has grown by -8.1% in the last 6 months according to SimilarWeb.

How do people interact with Heartland?

Last month, Heartland received 67k visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.

How do people find Heartland?

21.8k people (32%) visit Heartland directly. 37.1k (55%) people search for them in Google. Whereas, 1.6k (2%) discover Heartland through Facebook, Reddit, and YouTube. 891.4 (1%) visitors come from Heartland's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Heartland?

Heartland's top market is the United States and they receive 43.9k (65.5%) people.
Then the 2nd is United Kingdom with 4k (5.9%).
The 3rd is is Switzerland with 2.4k (3.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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