Henkel: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Henkel operates worldwide with leading brands & technologies in three business areas: laundry & home care, beauty care and adhesive technologies.

21.71B

Estimated Revenue

256.68k

Website Visitors

4/5

Trustpilot Score

What do we know about Henkel?

Estimated Revenue (2020)

$21.71B

Total Employees

37000

Founded

1876

Industry

Consumer Goods

Location

Düsseldorf, Germany

About

Henkel: Henkel operates worldwide with leading brands & technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

Social Links

Alexa Ranking: 108152

What is Henkel's Revenue?

Henkel's estimated revenue for 2024 is $21.71B.

What does Henkel do?

Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care. Founded in 1876, Henkel looks back on more than 140 years of success. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, employs more than 52,000 people globally and counts among the most internationally aligned German-based companies in the global marketplace. We want to create value – for our customers and our consumers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate. Our vision at Henkel is to be leading with our innovations, brands and technologies. For us, "leading" exceeds the definition of being the number one in terms of market share or size. While strong positions in attractive markets are important, it takes more to be "leading with innovations, brands and technologies." It requires leadership in value creation, responsiveness to volatile markets, and changing customer and consumer demands as well as in innovation, quality, service and sustainability. Imprint: http://www.henkel.com/imprint Data Privacy: https://www.henkel.com/data-protection-statement-social-media

What are the monthly traffic metrics for Henkel?

6/mo Traffic Growth

-23.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

257k

Time on Site

2.0Mins

Bounce Rate

55%

How fast is Henkel growing?

Henkel has grown by 38.2% in the last 6 months according to SimilarWeb.

How do people interact with Henkel?

Last month, Henkel received 257k visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Henkel?

109.3k people (43%) visit Henkel directly. 95.5k (37%) people search for them in Google. Whereas, 4.8k (2%) discover Henkel through Facebook, Reddit, and YouTube. 2.5k (1%) visitors come from Henkel's email newsletters. Finally, 579.9 (0.2%) people come from affiliates and or paid referrals.

Who uses Henkel?

Henkel's top market is the United States and they receive 50.3k (19.6%) people.
Then the 2nd is Germany with 30.8k (12.0%).
The 3rd is is Italy with 13.5k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Henkel's ads on Google?

Google Ads

Henkel and climate protection - Do more with less