Hobbitontours: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

In the heart of new zealand, step into the lush pastures of the shire™ with a guided walking tour of hobbiton™, as featured in the lord of the rings and the hobbit trilogies.

6.09M

Estimated Revenue

45.05k

Website Visitors

4/5

Trustpilot Score

What do we know about Hobbiton™ Movie Set?

Estimated Revenue (2020)

$6.09M

Total Employees

42 Founded

2002

Industry

Leisure Travel Tourism

Location

Matamata, New Zealand

About

Hobbiton™ Movie Set: Fully guided tour experiences of Hobbiton™ Movie Set, as featured in The Lord of the Rings and The Hobbit trilogies.

Social Links

What is Hobbiton™ Movie Set's Revenue?

Hobbiton™ Movie Set's estimated revenue for 2024 is $6.09M.

What does Hobbiton™ Movie Set do?

Hobbiton Movie Set is an experience to tantalise the senses of visitors from all across the globe, as guests find themselves engulfed in the sights, smells, sounds and tastes of The Shire™, at the home of the Hobbits™, as featured in The Lord of the Rings and The Hobbit trilogies. The extraordinary following that the movies have amassed has led to our tours becoming a 'must-see' while travellers are in New Zealand. Hobbiton Movie Set is the only set that remains intact from the trilogies, acting as a living monument to Middle-earth, allowing our visitors to fully immerse themselves in the wonders of The Shire. Visitors are given the once in a lifetime opportunity to see an iconic movie set in its full glory; from wandering the rambling paths of The Shire, to seeing the submerged Hobbit Holes that litter the rolling hillsides. Tours depart daily from the Shire's Rest Cafe, 501 Buckland Road Matamata and from the Matamata & Rotorua i-SITEs. Winner of the Business Excellence Award – annual turnover more than $6 million; the Tourism Marketing Campaign Award; and the inaugural People's Choice Award at the 2016 Tourism Industry Awards.

What are the monthly traffic metrics for Hobbitontours?

6/mo Traffic Growth

31.50%

All Time Traffic Growth

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Monthly Hits

45k

Time on Site

1.8Mins

Bounce Rate

46%

How fast is Hobbitontours growing?

Hobbitontours has grown by 64.6% in the last 6 months according to SimilarWeb.

How do people interact with Hobbitontours?

Last month, Hobbitontours received 45k visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Hobbitontours?

6.7k people (15%) visit Hobbitontours directly. 35.2k (78%) people search for them in Google. Whereas, 318.4 (1%) discover Hobbitontours through Facebook, Reddit, and YouTube. 101.6 (0%) visitors come from Hobbitontours's email newsletters. Finally, 11.4 (0.0%) people come from affiliates and or paid referrals.

Who uses Hobbitontours?

Hobbitontours's top market is the New Zealand and they receive 14.6k (32.3%) people.
Then the 2nd is United States with 9.4k (20.8%).
The 3rd is is Australia with 6.1k (13.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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