Review (August 2025)

Wristwatch news, reviews, & original stories

6.17M

Estimated Revenue

2.91M

Website Visitors

3.2/5

Trustpilot Score

What do we know about HODINKEE, Inc.?

Estimated Revenue (2020)

$6.17M

Total Funding

$40M

Total Employees

77

Founded

2008

Industry

Publishing

Last Funding Date

Series B Dec 2020

Location

New York, United States

About

HODINKEE, Inc.: Wristwatch News, Reviews, & Original Stories

Social Links

Alexa Ranking: 11280

What is HODINKEE, Inc.'s Revenue?

HODINKEE, Inc.'s estimated revenue for 2024 is $6.17M.

What does HODINKEE, Inc. do?

HODINKEE is the foremost destination for all things in the world of horology, making watches and information about them accessible to all. Founder and CEO Benjamin Clymer and his team of writers are known for their innate understanding of both historical references and the most cutting-edge haute horlogerie, and more importantly, can explain them in a way that is both entertaining and easy to understand. The HODINKEE team circles the globe looking for the most interesting stories about watches, watch collectors, watchmakers, and more, and then tells those stories across a diverse group of multimedia channels. HODINKEE's e-commerce platform, The HODINKEE Shop, is now established as one of the most trusted timepiece and accessories retail platforms for consumers and enthusiasts alike. In eight years, the HODINKEE Shop has grown from selling watch straps and other small accessories to now being an authorized retailer for over 15 of the most important watch brands in the world.

What are the monthly traffic metrics for Hodinkee?

6/mo Traffic Growth

-0.70%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

2.0Mins

Bounce Rate

57%

How fast is Hodinkee growing?

Hodinkee has grown by 5.9% in the last 6 months according to SimilarWeb.

How do people interact with Hodinkee?

Last month, Hodinkee received 3M visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Hodinkee?

1.6M people (54%) visit Hodinkee directly. 1.1M (37%) people search for them in Google. Whereas, 125.6k (4%) discover Hodinkee through Facebook, Reddit, and YouTube. 23.6k (1%) visitors come from Hodinkee's email newsletters. Finally, 1.9k (0.1%) people come from affiliates and or paid referrals.

Who uses Hodinkee?

Hodinkee's top market is the United States and they receive 1.4M (48.6%) people.
Then the 2nd is United Kingdom with 233.1k (8.0%).
The 3rd is is Canada with 127.4k (4.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hodinkee's ads on Google?

Google Ads

HODINKEE Shop - Official Site - Curated Collections

https://shop.hodinkee.com/

We Believe In Quality Worth Talking About. Discover Our Curated Watch Collections Today.

Keyword: hodinkee store

HODINKEE Shop - Official Site - Authenticity Guaranteed

https://shop.hodinkee.com/

We Believe In Quality Worth Talking About. Discover Our Curated Watch Collections Today. Find The Perfect Watch That Fits Your Lifestyle. Shop By Brand Or Watch Category. Designed For Detail. Crafted With Care. Hassle-free Returns. Sign Up For First Access.

Keyword: hodinkee

Vacheron Constantin® | American 1921 Watch | hodinkee.com‎

https://shop.hodinkee.com/collections/vacheron-constantin

Crafting Eternity Since 1755. Shop Vacheron Constantin® at Hodinkee Today. Shop Online · Authorized Retailer · 7 Days Free Returns Highlights: Founded In 1755, Provides Quality Products

HODINKEE Shop - Official Site - Exclusive Watches Available

https://shop.hodinkee.com/

We Believe In Quality Worth Talking About. Discover Our Curated Watch Collections Today. Find The Perfect Watch That Fits Your Lifestyle. Shop By Brand Or Watch Category. Designed For Detail. Curated Collections. Sign Up For First Access.

1950s Minerva Chronograph Reference 20732 - Hodinkee Shop

https://shop.hodinkee.com/products/1950s-minerva-chronograph-reference-20732

Explore Our Curated Collection Of New, Pre-Owned & Exclusive Luxury Watches. Find The Perfect Watch That Fits Your Lifestyle. Shop By Brand Or Watch Category. Designed For Detail. Authorized Watch Retailer. Exclusive Watches. Straps & Accessories.

Keyword: minerva watch

What do Hodinkee's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

HODINKEE
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4 Star
0.0%
3 Star
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2 Star
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1 Star
100.0%
Read reviews that mention
Alex

Bait and Switch?

Reviewed on 2021-05-05T19:52:26

After many months searching and researching different watch retailers and marketplaces,I was absolutely THRILLED to come across my dream watch on Crown & Caliber (a subsidiary of Hodinkee). I was familiar with the name and reputation, but a first time customer and was excited to have the opportunity to work with them. The Crown & Caliber website is very organized and has a detailed system for displaying availability and specifications of timepieces. Unfortunately, the watch was noted as 'on hold', so I decided to check back periodically to see if anything changed on the listing. Imagine my excitement when, upon review, the listing showed the watch as once again available. I immediately jumped at the opportunity to add to my cart and purchased the watch. I received email confirmation of my order, and shipping confirmation (via SMS/text message, and email confirmation). I couldn't have been more excited... Flash forward to the next day, when I received a very polite call letting me know that there was an issue with their 'trade in' system and another individual who was contemplating a trade in of their watch had already 'reserved' this model. During the evaluation period, the hold expired and I purchased the newly available watch. Unfortunately, they would not honor my purchase, would be honoring the trade in, and had no suitable alternative watches to offer. Seeing the critical reviews on here I am seeing a common pattern of Bait & Switch tactics that makes me question the credibility of these claims, and whether such a watch even existed to begin with. This is beyond disappointing and erodes my trust in Hodinkee and the Crown & Caliber brands.
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