Review (August 2025)

In-home senior care services provided by home instead of omaha, ne, helps seniors age safely at home.

1B

Estimated Revenue

283.22k

Website Visitors

2.2/5

Trustpilot Score

What do we know about Home Instead?

Estimated Revenue (2020)

$1B

Total Employees

17000

Founded

1994

Industry

Individual Family Services

Location

Omaha, United States

About

Home Instead: In-home senior care services provided by Home Instead of Omaha, NE, helps seniors age safely at home.

Social Links

Alexa Ranking: 105947

What is Home Instead's Revenue?

Home Instead's estimated revenue for 2024 is $1B.

What does Home Instead do?

The Home Instead® network is the world's leading provider of personalized in-home care services. We have over 1,100 independently owned and operated franchise offices worldwide that employ compassionate CAREGivers who share our dedication to enhancing the lives of aging adults and their families. Services span the care continuum, from companionship and personal care to specialized Alzheimer's care and hospice support. Caring for others is part of our DNA, and that includes caring for your career. The Home Instead network provides best-in-class training, education, and opportunities for career advancement. It also offers you the opportunity to be part of a supportive family-like culture where you're encouraged to talk with your local office for support, share stories, and seek guidance. Learn more at HomeInstead.com/Careers.

What are the monthly traffic metrics for Homeinstead?

6/mo Traffic Growth

-9.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

283k

Time on Site

2.2Mins

Bounce Rate

64%

How fast is Homeinstead growing?

Homeinstead has grown by -13.7% in the last 6 months according to SimilarWeb.

How do people interact with Homeinstead?

Last month, Homeinstead received 283k visitors who spent an average of 2.2 minutes on the website and visited 2.0 different pages per session. Overall, 64% of people bounce on the first visit.

How do people find Homeinstead?

92.9k people (33%) visit Homeinstead directly. 148.8k (53%) people search for them in Google. Whereas, 7.1k (3%) discover Homeinstead through Facebook, Reddit, and YouTube. 2.4k (1%) visitors come from Homeinstead's email newsletters. Finally, 9.4k (3.3%) people come from affiliates and or paid referrals.

Who uses Homeinstead?

Homeinstead's top market is the United States and they receive 263.8k (93.2%) people.
Then the 2nd is Canada with 8.5k (3.0%).
The 3rd is is Philippines with 1.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Homeinstead's ads on Google?

Google Ads

Home Instead® - Safe, At-Home Senior Care

https://www.homeinstead.com/ppc/dual/home-instead-senior-care/

Home Instead®'s Network of Caregivers Provide Essential Care Services To Seniors. Home Instead® Caregivers Are Specially Trained In Disease Prevention. Affordable Care. Opportunities Available. Flexible Hours. Hospice Care Support. Available 24/7.

Home Instead Senior Care - Explore Care Services Today‎

https://www.homeinstead.com/ppc/hisc-service-employment/

See How Home Instead Senior Care is a Better Solution for your Aging Loved One. Individualized Approach · Available 24/7 · Hospice Care Support · Ongoing Companionship Services: Dementia Care, Alzheimer's Care, Senior Companionship 400 E 56th St Suite 2,

Caregiver Jobs - Now Hiring Caregivers - HomeInstead.com‎

https://www.homeinstead.com/ppc/v3-employment/

We Provide All Training Needed. Join Our Team! Competitive Pay · Flexible Hours · Positions Available Highlights: On-Going Job Training, Flexible Scheduling…

Home Instead Senior Care® | Trained CAREGivers‎

https://www.homeinstead.com/ppc/hisc-service-employment/

Supportive Senior Care that Keeps Loved Ones Comfortable and Independent at Home. Explore Affordable, Personalized Services Now! Available 24/7. Hospice Care Support. Training Provided. Ongoing Companionship. Individualized Approach. Expert Caregivers.

Caregiver Jobs - Now Hiring Caregivers - HomeInstead.com‎

https://www.homeinstead.com/ppc/v3-employment/

We Provide All Training Needed. Join Our Team!

What do Homeinstead's customers say about them?

Review Score

2.2/5

Total Reviews

37

Info

Home Instead Senior Care
5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
charbouget

DISCRIMINATION

Reviewed on 2021-05-25T09:47:53

Went for what they called an “interview” but when I got there was just another chat like I had on the phone before having a face to face chat.The day after I was told I was not able to be employed by them because of the fact I’m pregnant, which when I spoke to manager on phone she said this was fine. If you want to be discriminated and false hopes go to this place. Absolutely appalled and disappointed
read more
julie

i went for an interview

Reviewed on 2021-04-25T15:22:39

i went for an interview, was told i had the job had to wait till after easter to start i went backinto do the dbs which they wanted to charge £40 for when its only £10 then turned around and said i didnt have a job with them afterall sooooooooooooo unprofessional
read more
Mary Glisar

They made an appointment and then never…

Reviewed on 2021-04-07T21:00:00

For Lancaster CA They made an appointment and then never showed and never called. They never called or anything.Totally unprofessional and I wouldn't trust them with my dog let alone my son.
read more
Amanda

Avoid using this company

Reviewed on 2021-02-03T15:15:27

Can only review my experience with Truro. My mother was given the wrong medication by a carer causing her to collapse.A carer also stole cash from her purse at least twice (subsequently found out that another client had money stolen too). Sadly initially we didn’t believe Mother when she told us and that caused her great distress. She got up in the middle of the night to check the contents of her purse, fell over and broke her arm. From hospital she had to go into a care home as she could no longer live independently. She now thinks that all the carers there are wanting to steal from her ... Thanks for nothing Home Instead.
read more
Charlene Woock

For the Portland

Reviewed on 2021-01-09T20:33:23

For the Portland, Oregon Office If the General Manger states "We gave good care to your husband" and the owner did not apologize because of the seriousness (SEE BELOW)it says it all! Morally wrong, breaks my heart! I had different caregivers because they could not get it right. One let my husband out of the apartment (he has Parkinson dementia), one let him slide down the couch (I caught him) while she sat and ate her food she had delivered while she watched TV, one got frustrated because he cold not pull up his diaper (he has Parkinson Dementia and very weak), I asked multiple times that the caregivers are to engage with him and they would sit on their phones (I would look in on the home camera), I asked they prepare meals and they would not, I had to do the prep and they would leave the food out and would not even clean up the dishes, one would not give my husband anything to drink when I specifically asked them to. One left my husband soiled in his diaper. There is more. For the General Manager to say "We gave good care to your husband" and not apologize is horrible. For the owner not to apologize is just as bad.
read more
Janice Trmaforosh

Home Instead Barnet living Up To Their Name

Reviewed on 2020-12-18T08:50:30

Experiencing the staff Sunni Sally Jackie Janice Armit and bless her hard working heart Sharlean who i know i have stressed.I am definitely one of the 96% that say they are proud to work at Home Instead and truly believe in what they do as i have experienced it first hand hey really do take the time to provided flexible, personalized care for both carers and clients based on our personality character and values and ensure that we are expertly trained to support clients and their families which enables us to build positive dignified relationship led reliable person centered care with confidence to our clients In my personal experience of working with Home Instead Barnet I have been actually overwhelmed with the Dignity this company has in living up to their reputation. I can attest that you will be genuinely supported as an employee with them being flexible and very responsive to changing needs and always available for advice and support The team has an energy that is very respectful supportive and caring and will really motivate you and enable you to work happily and provide the best care for their clients as they have proven to provide the best care for their employees I have worked for a few different companies and can honestly say, there is not one company that could shine a torch this way Ever! Home Instead Barnet Sunni..5 Star...
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Lizzy Martin

Really bad company very very snobbish…

Reviewed on 2020-12-11T17:32:22

Really bad company very very snobbish and rude I was forced to leave
Cindy

Unprofessional conduct

Reviewed on 2020-12-07T21:19:50

I can only speak from experience. I started my first placement with them recently and unfortunatelywhilst there I had notification that I had been in contact with someone who had been exposed to Covid. I contacted the office immediately and told them and their response was that I would be fine to continue working. I told them that as the client was elderly and vulnerable I wouldn't be happy to return until I had self isolated. That was two weeks ago, with no contact from them whatsoever. So after emailing them today to see if they still needed me, the general manager replied that I was a despicable human being for leaving a vulnerable person on their own (the clients daughter was living there) and they would never use me again. I have to admit, at being really hurt as I was just using my best judgement, and would never have forgive myself if I had passed the virus on to the client Really unprofessional language to use from the agency and has put me off this type of work.
read more

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