Review (August 2025)

Howstuffworks explains thousands of topics, ranging from the flu to black holes to conspiracy theories, with video and illustrations so you can learn how everything works.

10M

Estimated Revenue

12.87M

Website Visitors

3.1/5

Trustpilot Score

What do we know about HowStuffWorks?

Estimated Revenue (2020)

$10M

Total Funding

$90M

Total Employees

52

Founded

1998

Industry

Internet

Last Funding Date

Series A Aug 2017

Location

Atlanta, United States

About

HowStuffWorks: HowStuffWorks explains thousands of topics, ranging from the flu to black holes to conspiracy theories, with video and illustrations so you can learn how everything works.

Social Links

Alexa Ranking: 6019

What is HowStuffWorks's Revenue?

HowStuffWorks's estimated revenue for 2024 is $10M.

What does HowStuffWorks do?

Founded in 1998, HowStuffWorks is the leading for-profit publisher of entertaining and informative podcast content. The parent company of 18 leading brands including Stuff You Should Know, Stuff You Missed in History Class and Stuff Mom Never Told You, the HowStuffWorks team reaches a highly engaged fan base across multiple platforms and distribution partners and has amassed a library of more than 6,000 podcasts and 1 billion downloads. With an expansive and award winning collection of audio podcasts, HowStuffWorks is ranked #2 in global downloads and streams. The company is headquartered in Atlanta and also operates studios out of Los Angeles. For more information, visit http://www.howstuffworks.com.

What are the monthly traffic metrics for Howstuffworks?

6/mo Traffic Growth

14.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

13M

Time on Site

1.6Mins

Bounce Rate

75%

How fast is Howstuffworks growing?

Howstuffworks has grown by -5.4% in the last 6 months according to SimilarWeb.

How do people interact with Howstuffworks?

Last month, Howstuffworks received 13M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 75% of people bounce on the first visit.

How do people find Howstuffworks?

2M people (16%) visit Howstuffworks directly. 10.1M (78%) people search for them in Google. Whereas, 381.8k (3%) discover Howstuffworks through Facebook, Reddit, and YouTube. 51.7k (0%) visitors come from Howstuffworks's email newsletters. Finally, 14.3k (0.1%) people come from affiliates and or paid referrals.

Who uses Howstuffworks?

Howstuffworks's top market is the United States and they receive 7.1M (55.1%) people.
Then the 2nd is United Kingdom with 810.6k (6.3%).
The 3rd is is Canada with 721k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Howstuffworks's customers say about them?

Review Score

3.1/5

Total Reviews

2

Info

HowStuffWorks
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Pyjama Bear

No peer reviews of debunked safety claims

Reviewed on 2021-04-02T12:03:28

They often use the companies selling insecure gadgets as their source, instead of independent security researchers finding many ways to break their joke of security.They prevent any objections by not allowing comments, which is a big warning sign of bad quality information. They even spread the old debunked myth that "NFC is safe due to the short range". This was proven false by scientists when an amplified card reader could skim payment cards from several meters away, an experiment that has been repeated in many countries. NFC is only safe for the person controlling the antenna's strength and when to enable it. A payment card is passive and cannot refuse incomming requests from far away.
read more
Nicole

I love stuff you should know the…

Reviewed on 2020-01-13T20:56:44

I love stuff you should know the podcast it’s great

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