Review (August 2025)

Get real cash back on your everyday purchases with ibotta. download the free app or browser extension for cash back on in-store and online shopping.

157.1M

Estimated Revenue

7.76M

Website Visitors

3.8/5

Trustpilot Score

What do we know about Ibotta, Inc.?

Estimated Revenue (2020)

$157.1M

Total Funding

$92.92M

Total Employees

700

Founded

2012

Industry

Internet

Last Funding Date

Series D Aug 2019

Location

Denver, United States

About

Ibotta, Inc.: Get real cash back on your everyday purchases with Ibotta. Download the free app or browser extension for cash back on in-store and online purchases.

Social Links

Alexa Ranking: 26847

What is Ibotta, Inc.'s Revenue?

Ibotta, Inc.'s estimated revenue for 2024 is $157.1M.

What does Ibotta, Inc. do?

Built in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping app that gives users cash back on groceries and more. Through our partnerships with brands and retailers like Procter & Gamble, Kraft Heinz, Kellogg, Amazon, Walmart, Target and Uber, we've delivered over $750 million in cumulative cash rewards to our Savers. Guided by our values and our mission to make every purchase rewarding, we come to work energized by the business problems we get to solve, the technology we get to build, and the people we get to innovate (and have fun) with. Ibotta made Inc.'s 2020 list of the 5000 fastest-growing private companies in the U.S. for the third consecutive year. In 2019, we became the first mobile consumer technology company in Colorado to achieve $1B in valuation. Learn more about Ibotta here: https://liferewarded.ibotta.com/press-and-media/

What are the monthly traffic metrics for Ibotta?

6/mo Traffic Growth

-42.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

3.6Mins

Bounce Rate

49%

How fast is Ibotta growing?

Ibotta has grown by 4.5% in the last 6 months according to SimilarWeb.

How do people interact with Ibotta?

Last month, Ibotta received 8M visitors who spent an average of 3.6 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Ibotta?

3.8M people (49%) visit Ibotta directly. 1.4M (18%) people search for them in Google. Whereas, 245.1k (3%) discover Ibotta through Facebook, Reddit, and YouTube. 429.2k (6%) visitors come from Ibotta's email newsletters. Finally, 48.8k (0.6%) people come from affiliates and or paid referrals.

Who uses Ibotta?

Ibotta's top market is the United States and they receive 7.5M (96.8%) people.
Then the 2nd is Canada with 20.3k (0.3%).
The 3rd is is India with 19.5k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ibotta's ads on Google?

Google Ads

Ibotta.com | Ibotta: Cash Back Coupons | Top Rated App for Savings‎

https://ibotta.com/register

Savings on Your Favorite Brands at Your Favorite Stores. Register to Earn Today! Online Shopping Made Easy. $10 New User Bonus. Save Time, Earn Cash. Any Bar And Liquor Store. Earn Real Cash. Retail, Grocery and More. Brands: Uber, Groupon, eBay, Jet, Box

Ibotta Offers on your Desktop - Download the Ibotta Extension

https://home.ibotta.com/get-the-extension/

Use Ibotta and earn cash back on groceries with exclusive offers right from your computer. Download the free Ibotta extension and get cash back at all your favorite online stores. Hundreds of Offers. Grocery Coupons Online. Cash Back for Shopping. Online Coupons.

Cash Back on Groceries - Ibotta.com‎

https://ibotta.com/register

Say Goodbye to Coupons With Ibotta. Install & Earn Today! Types: Grocery Stores, Retail Chains & Outlets, Restaurants & Diners, Pharmacies, Specialty Stores, Gas Stations Brands: Walmart, Target, Albertsons, Safeway, King Soopers, Costco, Sam's Club, Whol

Ibotta Online Grocery Coupons - Cash Back on Groceries & More

https://home.ibotta.com/get-the-extension/

Use Ibotta and earn cash back on groceries with exclusive offers right from your computer. Download the free extension to receive offers and earn real cash back in stores and online. Types: Coupons, Cash Back, $20 Welcome Bonus, Online Shopping.

Local Grocery Coupons - $10 New User Bonus - ibotta.com‎

https://ibotta.com/register

Grocery Coupons Improved. Start Saving with Ibotta Today!

What do Ibotta's customers say about them?

Review Score

3.8/5

Total Reviews

555

Info

Ibotta
5 Star
75.0%
4 Star
20.0%
3 Star
0.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Marinah T C

Been using app for two weeks

Reviewed on 2021-05-24T18:07:04

Been using app for two weeks, so far so good... I've already earn $20. Getting money back for groceriesand other items we use on our every day life it's awesome!
read more
Kristy Reisinger

Not always accurate, but easy to use & wonderful to get cash back.

Reviewed on 2021-05-24T12:03:26

Sometimes does pick up on what you bought. I bought something that they claimed they were gonna give me $4 back.So where is my $4? You picked up on everything else like the bread I bought.
read more
R

Wow!

Reviewed on 2021-05-24T05:56:06

Wow this app is easy to use & who doesn’t want to earn money by buying things you already needed!!!
Tiffany Mcnutt

So far I really like this app

Reviewed on 2021-05-24T04:41:18

So far I really like this app. I have made over 30 dollars so far, just scanning receipts.
Praj

Best App for cashback

Reviewed on 2021-05-24T04:35:25

Best App for cashback. Excellent customer Service. Easiest and immediate cashback redemption compared to rakuten ,TopCashback (trash apps) . Love Ibotta ??
read more
Jean Bilsky Pigeon

Ibotta is very easy to use. You really earn money that you use to purchase the free gift card of your choice. You'll receive an egift card. Last time I checked there about 70 egift cards to

Reviewed on 2021-05-23T23:33:43

Ibotta is very easy to use.
customer

Best app I have on my phone!

Reviewed on 2021-05-23T23:06:04

Best app I have! I love the option to direct deposit your money! I'm using it to add to my Christmasspending money.
read more
Heather Bronisz

So far so good.

Reviewed on 2021-05-23T14:15:39

So far so good. I've been with iota for a long time but I really haven't done anything with it I startedup again and I already in the $50 club it really is easy as it looks.
read more

Tommybahama

Now shipping internationally | tommybahama.com... More

Category

Lifestyle

Monthly Traffic

714.64k

88.13%

Ad Spend

$78.42k

Canva

Create beautiful designs with your team. use canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.... More

Category

Computers Electronics and Technology

Monthly Traffic

172.04M

75.56%

Ad Spend

$1.48M

Bombas

Bombas is a comfort focused sock and apparel brand with a mission to help those in need. one purchased = one donated, always and forever.... More

Category

Lifestyle

Monthly Traffic

1.58M

297.61%

Ad Spend

$132.95k