Review (August 2025)

Independence blue cross (ibx) offers affordable health care, dental, vision and medicare plans in philadelphia and southeastern pennsylvania.

16.3B

Estimated Revenue

437.12k

Website Visitors

4/5

Trustpilot Score

What do we know about Independence Blue Cross?

Estimated Revenue (2020)

$16.3B

Total Employees

4200

Founded

1938

Industry

Insurance

Location

Philadelphia, United States

About

Independence Blue Cross: Independence Blue Cross (IBX) offers affordable health care, dental, vision and Medicare plans in Philadelphia and southeastern Pennsylvania.

Social Links

Alexa Ranking: 31657

What is Independence Blue Cross's Revenue?

Independence Blue Cross's estimated revenue for 2024 is $16.3B.

What does Independence Blue Cross do?

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve nearly 8.5 million people in 25 states and Washington, D.C., including more than 2.5 million in the region. For nearly 80 years, we have been enhancing the health and well-being of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote well-being. To learn more visit www.ibx.com. Connect with us on Facebook and Twitter. Independence Blue Cross is a subsidiary of Independence Health Group, Inc. — independent licensees of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.

What are the monthly traffic metrics for Ibx?

6/mo Traffic Growth

-21.50%

All Time Traffic Growth

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Monthly Hits

437k

Time on Site

6.6Mins

Bounce Rate

32%

How fast is Ibx growing?

Ibx has grown by -10.8% in the last 6 months according to SimilarWeb.

How do people interact with Ibx?

Last month, Ibx received 437k visitors who spent an average of 6.6 minutes on the website and visited 6.0 different pages per session. Overall, 32% of people bounce on the first visit.

How do people find Ibx?

284k people (65%) visit Ibx directly. 131.5k (30%) people search for them in Google. Whereas, 3.1k (1%) discover Ibx through Facebook, Reddit, and YouTube. 8.1k (2%) visitors come from Ibx's email newsletters. Finally, 538.3 (0.1%) people come from affiliates and or paid referrals.

Who uses Ibx?

Ibx's top market is the United States and they receive 429.9k (98.3%) people.
Then the 2nd is India with 1.5k (0.3%).
The 3rd is is Spain with 670.1 (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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