Review (August 2025)

Shop best laptop backpacks, camera bags, and travel carry-on luggage. sleeve and case protection for your iphone, ipad and macbook. free shipping at incase.

20.7M

Estimated Revenue

243.8k

Website Visitors

3.3/5

Trustpilot Score

What do we know about Incase?

Estimated Revenue (2020)

$20.7M

Total Employees

33

Founded

1997

Industry

Consumer Goods

Location

Irvine, United States

About

Incase: Shop Best Laptop Backpacks, Camera Bags, and Travel Carry-On Luggage. Sleeve and Case Protection for your iPhone, iPad and MacBook. Free Shipping at Incase.

Social Links

Alexa Ranking: 120291

What is Incase's Revenue?

Incase's estimated revenue for 2024 is $20.7M.

What does Incase do?

Founded in 1997, Incase is brand driven by design. We design solutions centered on protection and mobility to meet the evolving demands of today's creatives. Our heritage is deeply rooted in the lifestyles of those who create on the Apple platform, and through this dedication, we are able to focus on our consumers'​ evolving needs and continually expand our product offering while promoting creativity and the entrepreneurial spirit. Informed by the principles of good design, the ecosystem of bags and accessories we curate transcend both age and demographics to provide the widest audience with the best possible experiences while in pursuit of their passions. Our team employs exacting design protocols to ensure each Incase product meets the needs of our consumers, new emerging markets, and an ever-expanding world of Apple product experiences. The brand, our team, and the products we create thrive at the intersection of technology and lifestyle while innovation through collaboration lives at the core of our design process.

What are the monthly traffic metrics for Incase?

6/mo Traffic Growth

-21.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

244k

Time on Site

1.4Mins

Bounce Rate

62%

How fast is Incase growing?

Incase has grown by 23.2% in the last 6 months according to SimilarWeb.

How do people interact with Incase?

Last month, Incase received 244k visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Incase?

73.8k people (30%) visit Incase directly. 130.2k (53%) people search for them in Google. Whereas, 14.4k (6%) discover Incase through Facebook, Reddit, and YouTube. 721.6 (0%) visitors come from Incase's email newsletters. Finally, 15.5k (6.4%) people come from affiliates and or paid referrals.

Who uses Incase?

Incase's top market is the United States and they receive 148.2k (60.8%) people.
Then the 2nd is Canada with 14.4k (5.9%).
The 3rd is is United Kingdom with 7.9k (3.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Incase's ads on Google?

Google Ads

Incase.com - Incase - A brand driven by design

https://incase.com/

Backpacks, Luggage and Protection for MacBook and iPhone. Free Shipping, Always. Free Shipping and Returns. Free 2-Day Shipping $75+ Go Inspire. Premium Protection. Highlights: Newsletter Available, 1-Year Warranty Available, Store Locator Available.

Incase.com | Incase | Official Website‎

https://www.incase.com/

Backpacks, Luggage and Protection for MacBook and iPhone. Free Shipping, Always. Categories: Bags, Travel, Accessories, Power, Cases

Incase.com - Official Incase Site‎

https://www.incase.com/

iPhone, iPad & MacBook Protection Shop Online w/ Free Shipping Offer Free Shipping and Return · Premium Protection Categories: Bags, Accessories, Cases, Devices…

Incase | Official Website.‎

https://www.incase.com/

Backpacks, Luggage and Protection for MacBook and iPhone. Free Shipping, Always. Go Inspire.

Incase MacBook Cases | New Cases For MacBook Pro | incase.com‎

http://www.incase.com/products/protection/macbook-cases

Free Shipping & Return on All Orders Highlights: Founded In 1997, Designs Solutions Centered On Protection

What do Incase's customers say about them?

Review Score

3.3/5

Total Reviews

1

Info

Incase
5 Star
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4 Star
0.0%
3 Star
0.0%
2 Star
100.0%
1 Star
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Read reviews that mention
LG

Shabby Quality

Reviewed on 2021-02-27T20:02:49

I purchased a hardshell case for my MacBook. The fitting felt great and looked good on the MacBook.However, the flaw is that the material isn’t tough enough. You could easily crack these plastic ‘Hardshell’ cases when putting it on. Within a few weeks of wear a small crack appeared. I would say I take particular care of my stuff, always being overly careful. No matter how I handled my MacBook with this case on, I would find chips of the plastic shell fall off randomly. Incase replaced it under warranty, but not without making a big deal, even going as far as requesting the broken one be returned, after I had sent photographs of proof. The value of this item to me should be set at $5, not the prices they charge. Furthermore, the replacement came and I was given a different color (customer service couldn't careless) I put it on, and within a month cracks appeared again. Here's how Incase operate - even when I posted a review of the case on their website, it was removed. Sums up my experience with this shabby brand!
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