Instapaper: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

A simple tool for saving web pages to read later on your iphone, ipad, android, computer, or kindle.

10M

Estimated Revenue

1.34M

Website Visitors

4/5

Trustpilot Score

What do we know about Instapaper?

Estimated Revenue (2020)

$10M

Total Employees

2 Founded

2008

Industry

Internet

Location

Oakland, United States

About

Instapaper: A simple tool for saving web pages to read later on your iPhone, iPad, Android, computer, or Kindle.

Social Links

Alexa Ranking: 16069

What is Instapaper's Revenue?

Instapaper's estimated revenue for 2024 is $10M.

What does Instapaper do?

Instapaper turns web content – articles, stories, posts, videos, and even long emails – into a great reading experience. Over the course of your day, you'll encounter things you want to save for later. With Instapaper, you simply push a button in your browser, or choose "send to Instapaper" in a linked mobile app. Instapaper then saves it for you, and makes it available in a beautiful, uncluttered, reading-optimized format.

What are the monthly traffic metrics for Instapaper?

6/mo Traffic Growth

35.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

4.8Mins

Bounce Rate

39%

How fast is Instapaper growing?

Instapaper has grown by -11.1% in the last 6 months according to SimilarWeb.

How do people interact with Instapaper?

Last month, Instapaper received 1M visitors who spent an average of 4.8 minutes on the website and visited 3.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Instapaper?

909.7k people (68%) visit Instapaper directly. 133.1k (10%) people search for them in Google. Whereas, 54k (4%) discover Instapaper through Facebook, Reddit, and YouTube. 22.8k (2%) visitors come from Instapaper's email newsletters. Finally, 380 (0.0%) people come from affiliates and or paid referrals.

Who uses Instapaper?

Instapaper's top market is the United States and they receive 444.5k (33.1%) people.
Then the 2nd is India with 253.2k (18.9%).
The 3rd is is China with 51.8k (3.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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