Review (August 2025)

Insurance journal delivers the latest business news for the property & casualty insurance industry

1.26M

Estimated Revenue

318.29k

Website Visitors

4/5

Trustpilot Score

What do we know about Insurance Journal?

Estimated Revenue (2020)

$1.26M

Total Employees

27

Founded

1923

Industry

Publishing

Location

San Diego, United States

About

Insurance Journal: Insurance Journal delivers the latest business news for the Property & Casualty insurance industry

Social Links

Alexa Ranking: 31464

What is Insurance Journal's Revenue?

Insurance Journal's estimated revenue for 2024 is $1.26M.

What does Insurance Journal do?

Established in 1923 as a small Southern California publication, Insurance Journal magazine and website has grown to become the most widely read and well-respected insurance trade publications in the country, with a bi-weekly circulation of more than 47,000 readers nationwide. InsuranceJournal.com is the highest-trafficked P/C insurance new website in the world (2010-2020, confirmed by Alexa.com).

What are the monthly traffic metrics for Insurancejournal?

6/mo Traffic Growth

-8.50%

All Time Traffic Growth

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Monthly Hits

318k

Time on Site

1.1Mins

Bounce Rate

71%

How fast is Insurancejournal growing?

Insurancejournal has grown by -23.7% in the last 6 months according to SimilarWeb.

How do people interact with Insurancejournal?

Last month, Insurancejournal received 318k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Insurancejournal?

110.7k people (35%) visit Insurancejournal directly. 186.5k (59%) people search for them in Google. Whereas, 7.4k (2%) discover Insurancejournal through Facebook, Reddit, and YouTube. 2.8k (1%) visitors come from Insurancejournal's email newsletters. Finally, 1.1 (0.0%) people come from affiliates and or paid referrals.

Who uses Insurancejournal?

Insurancejournal's top market is the United States and they receive 236.7k (74.4%) people.
Then the 2nd is United Kingdom with 12k (3.8%).
The 3rd is is India with 6.9k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Insurancejournal's ads on Google?

Google Ads

Top East Region - Insurance - 2020 - Insurance Journa

https://www.insurancejournal.com/

announced in July its plans to buy National. a Pennsylvania insurance company.

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