Review (August 2025)
Luxury goods straight from the same manufacturers as your favorite brands. no logos, no markups. shop exclusively at italic.com.
8.99M
Estimated Revenue
2.36M
Website Visitors
4/5
Trustpilot Score
What do we know about Italic?
Estimated Revenue (2020)
$8.99M
Total Funding
$39.91M
Total Employees
62
Founded
2018
Industry
Internet
Last Funding Date
Venture (Round not Specified) Apr 2021
Location
Los Angeles, United States
About
Italic: Luxury goods straight from the same manufacturers as your favorite brands. No logos, no markups. Shop exclusively at Italic.com.
What is Italic's Revenue?
Italic's estimated revenue for 2024 is $8.99M.
What does Italic do?
Shop unbranded quality goods for 80% less. By working directly with manufacturers and ordering large volumes of a limited assortment of products, we cut out brands without compromising quality and pass incredible savings to our customers. Our mission is to democratize access to a high standard of living. Whether it's having the right gear to go on a camping trip, a fully-equipped kitchen to cook a meal worth sharing, or building a beautiful wardrobe of long-lasting staples, Italic was started on the notion that enjoying a happy, healthy life shouldn't cost an arm and a leg. Based in Los Angeles, Milan, and Shenzhen and backed by top investors, we are a small but diverse team of product developers, designers, supply chain aces, and engineers who passionate about actually reinventing retail. If the thrills of early-stage companies excite you and you're up for the challenge, you'd be truly hard-pressed to come by a better opportunity.
What are the monthly traffic metrics for Italic?
6/mo Traffic Growth
29.00%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
1.8Mins
Pages per Visit
3.0
Bounce Rate
49%
How fast is Italic growing?
Italic has grown by 18.4% in the last 6 months according to SimilarWeb.
How do people interact with Italic?
Last month, Italic received 2M visitors who spent an average of 1.8 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.
How do people find Italic?
1.2M people (52%) visit Italic directly. 479.2k (20%) people search for them in Google. Whereas, 378.5k (16%) discover Italic through Facebook, Reddit, and YouTube. 25.5k (1%) visitors come from Italic's email newsletters. Finally, 205.3k (8.7%) people come from affiliates and or paid referrals.
Who uses Italic?
Italic's top market is the United States and they receive 2M (87.0%) people.Then the 2nd is Philippines with 47.8k (2.0%).The 3rd is is Canada with 41.6k (1.8%).
Traffic Growth (last 6 months)
What do Italic's customers say about them?
Review Score
4/5
Total Reviews
17
Info
Italic5 Star
88.2%
4 Star
0.0%
3 Star
0.0%
2 Star
5.9%
1 Star
5.9%
Read reviews that mention
Golden Boy
WHERE IS THE PAYPAL CHECKOUT?
Reviewed on 2021-03-23T21:17:35
unfortunately, they removed their PAYPAL from the checkout without any notice, After paying my membershipnow I can't buy from them anymore!
read more
Customer
Great customer service
Reviewed on 2021-01-04T22:20:39
Great customer service. My item wasn’t eligible for a return since it’s a gift from a member but they were very nice and had a solution.They were fast and reliable.
read more
Jane Dinh
I've had to return two of my orders…
Reviewed on 2021-01-03T20:25:41
I've had to return two of my orders from Italic after being quite disappointed by the quality.The sheets degrade significantly in quality after just one wash (even when using high-end detergent and conditioner from The Laundress), and the clothes resembled H&M quality-- uncomfortable and poorly-fitted. You're better buying off from H&M because it's more expensive to buy these relabeled faux luxury clothes from Italic than to buy from H&M if you break down the membership price as an added per-item cost. What's worse is that even though they state many times on their website that they do not moderate or censor their reviews, my reviews of their sheets and clothes no longer show on their website, which makes me wonder what their actual average customer experience is if negative reviews are hidden.
Update: shortly after I posted this review, Italic tried to remove my review by claiming to Trustpilot that my review was actually for a different company (it obviously wasn't). Now I'm even more disappointed by their false claims of unmoderated, uncensored reviews.
read more
James
They provide a great servicing giving…
Reviewed on 2020-11-27T20:12:54
They provide a great servicing giving you ultra high quality goods for ridiculously lower prices thanretailers.
read more
Shrav Mehta
Amazing bedsheets
Reviewed on 2020-07-02T01:07:03
Amazing bedsheets
Christopher Maddox
Excellent! I love what this brand stands for.
Reviewed on 2020-07-02T00:28:32
Excellent products! I have multiple items from them. The cashmere pants are breathable and very comfortable,great for lounging. The pink men's sneakers are very stylish, once you break them in the are comfortable as well. It's great being able to get a quality product that isn't marked up just because of the fancy brand. #NoLableGang :) Highly recommend.
read more
Kevin
In love with the backpack I bought
Reviewed on 2020-06-25T21:07:12
Huge fan of the pricing, and pleasantly surprised by how well everything has held up!My backpack and water bottle are essential travel and work gear.
I hope their sneakers are coming back soon! I've heard great things about it on Reddit.
read more
kieran
Best deals I’ve ever gotten and the…
Reviewed on 2020-06-25T20:40:02
Best deals I’ve ever gotten and the products are superb. Ive spent at least 1k at italic and am superimpressed
read more
You May Also Find These Company Reviews Interesting
Bhphotovideo
Shop digital cameras, 35mm camera equipment, photography, photo printers, computers, home theater, authorized dealer canon, sony, nikon, apple, olympus, panasonic, kodak, jbl... More
Category
Computers Electronics and Technology