Review (August 2025)
Kaplan test prep offers test preparation, practice tests and private tutoring for more than 90 standardized tests.
250M
Estimated Revenue
1.88M
Website Visitors
4.6/5
Trustpilot Score
What do we know about Kaplan Test Prep?
Estimated Revenue (2020)
$250M
Total Employees
2200
Founded
1938
Industry
Education Management
Location
New York, United States
About
Kaplan Test Prep: Kaplan Test Prep offers test preparation, practice tests and private tutoring for more than 90 standardized tests, including SAT, GRE, GMAT, LSAT, USMLE & NCLEX.
What is Kaplan Test Prep's Revenue?
Kaplan Test Prep's estimated revenue for 2024 is $250M.
What does Kaplan Test Prep do?
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Our job is not just teaching test material, but also giving students confidence in themselves. Established in 1938, Kaplan is the world leader in the test prep industry, offering preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Additionally, Kaplan offers new economy skills training (NEST) programs and resources designed to provide training in skills that are in high demand in today's job market and prepare participants for hire. Our passion has always been helping students achieve their next big thing. As an employer, Kaplan Test Prep has been named to Forbes' "America's Best Employers" list, FastCompany's "10 Most Innovative Companies In Education" list, and FlexJobs' "100 Top Companies with Remote Jobs.."
What are the monthly traffic metrics for Kaptest?
6/mo Traffic Growth
61.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
11.1Mins
Pages per Visit
11.0
Bounce Rate
39%
How fast is Kaptest growing?
Kaptest has grown by -31.1% in the last 6 months according to SimilarWeb.
How do people interact with Kaptest?
Last month, Kaptest received 2M visitors who spent an average of 11.1 minutes on the website and visited 11.0 different pages per session. Overall, 39% of people bounce on the first visit.
How do people find Kaptest?
982.1k people (52%) visit Kaptest directly. 770.9k (41%) people search for them in Google. Whereas, 20.8k (1%) discover Kaptest through Facebook, Reddit, and YouTube. 29.2k (2%) visitors come from Kaptest's email newsletters. Finally, 9.8k (0.5%) people come from affiliates and or paid referrals.
Who uses Kaptest?
Kaptest's top market is the United States and they receive 1.5M (81.1%) people.Then the 2nd is India with 77.9k (4.2%).The 3rd is is Canada with 37.2k (2.0%).
Traffic Growth (last 6 months)
What do Kaptest's customers say about them?
Review Score
4.6/5
Total Reviews
3805
Info
Kaplan Test Prep5 Star
70.0%
4 Star
25.0%
3 Star
0.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
CK
An exceptional NCLEX review
Reviewed on 2021-05-22T04:19:51
Thank you for your help Kaplan! I am now a registered nurse. Your live NCLEX review program and the QBANK have helped me pass my board exam in just 5 weeks.I will definitely recommend Kaplan to other students. CK
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Tawiah
Super
Reviewed on 2021-05-21T00:36:33
I must confess that that Kaplan is doing an excellent job. Their tution has already allayed my anxietyand has also prepared me fully to pass my NCLEX exams with ease.
read more
Courtney
Kaplan NCLEX Prep Course
Reviewed on 2021-05-20T12:31:44
The Kaplan NCLEX-RN Prep course was incredibly beneficial towards reaching my goals and plans for preparation towards my licensure examination.Preparing for NCLEX is such a stressful time; however, with the help of the live Kaplan instructions and interactions during the three-day course, I gained much more confidence in myself and my abilities! The instructor was kind, encouraging, and motivated to help us prepare! Additionally, the mentor portion after the prep class has been incredibly beneficial towards keeping me on-track with my study plan and testing goals!
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Chad España
Eassy access anytime anywhere..
Reviewed on 2021-05-19T15:10:39
I work as a full time Nurse, always busy due to work load. But because of KAPLAN Self-paced Program,I was able to manage my schedule and study my lessons anytime and anywhere, not to mention the tons of Nursing treasures in it. Two thumbs up KAPLAN!
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Rita
Kaplan Test Prep was a beneficial…
Reviewed on 2021-05-19T04:30:11
Kaplan Test Prep was a beneficial course. I am so glad I got the chance to go through it.It made me feel a little bit better about the upcoming test and things. Everyone should go through this to help them.
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Monica
Kaplan test prep
Reviewed on 2021-05-19T02:18:11
This course was very helpful and helps me break the questions down. The instructors are awesome they give real life experience story to help you remember content.I am glad I took this course.
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MK
Good program learned a lot but a little…
Reviewed on 2021-05-19T02:11:45
Good program learned a lot but a little dry and dragged out and had multiple technicaldifficulties.
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Keisha
Kaplan Test Prep worked for me!
Reviewed on 2021-05-19T01:58:15
Kaplan Test prep is a great tool in assisting with NLCEX examination preparedness.It is important to learn how to navigate the site and take heed to the tips provided by the instructors. It may seem like a lot of tasks and a great deal of time to dedicate but it thus far has helped me tremendously. Before the test prep class I averaged a 58% of Kaplan tests, but after the course I was able to bring my score up significantly. I am now more confident in my test-taking skills because of Kaplan. Thank you!
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