Kit: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Kit is a community for recommending and finding the best products for new activities and experiences.

10.2M

Estimated Revenue

1.47M

Website Visitors

4/5

Trustpilot Score

What do we know about Kit - kit.co?

Estimated Revenue (2020)

$10.2M

Total Employees

2 Founded

2015

Industry

Consumer Goods

Last Funding Date

Seed Nov 2020

Location

San Francisco, United States

About

Kit - kit.co: {{SEO.description}}

Social Links

Alexa Ranking: 8453

What is Kit - kit.co's Revenue?

Kit - kit.co's estimated revenue for 2024 is $10.2M.

What does Kit - kit.co do?

Things worth getting – beloved products recommended by people who know The internet can be an overwhelming place to research and find the products you need, especially when you're looking to learn a new activity or hobby. Search engines and shopping sites don't understand you and give you reviews from people you don't know. It's often easier (and more fun) to get product recommendations from friends and people who know what works from experience. On Kit, you can find everything from Grammy winning-guitarist Drew Shirley's easy picks for learning to play guitar, to SoulCycle instructor Nina Rutsch's favorite products for your overall health, to tips for both your morning and evening skincare routines from YouTube star and beauty expert HeyClaire. No matter what your interests are, Kit is your authentic place to find the things worth getting. We were inspired by the Whole Earth Catalog, which was first put together in 1968 with the idea that "the user should know better what is worth getting and where and how to do the getting." Building on this inspiration, we created Kit because we believe in a community that helps each other learn and easily discover the products they need for the activities that enrich their lives. In this spirit of sharing and authenticity, we'd love to see you show off what you know. So, sign up and tell us what's in your #kit!

What are the monthly traffic metrics for Kit?

6/mo Traffic Growth

27.00%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.3Mins

Bounce Rate

50%

How fast is Kit growing?

Kit has grown by -5.0% in the last 6 months according to SimilarWeb.

How do people interact with Kit?

Last month, Kit received 1M visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Kit?

337k people (23%) visit Kit directly. 336.4k (23%) people search for them in Google. Whereas, 737.3k (50%) discover Kit through Facebook, Reddit, and YouTube. 418.2 (0%) visitors come from Kit's email newsletters. Finally, 794.2 (0.1%) people come from affiliates and or paid referrals.

Who uses Kit?

Kit's top market is the United States and they receive 471.5k (32.0%) people.
Then the 2nd is United Kingdom with 65.6k (4.5%).
The 3rd is is Germany with 63.8k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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