Kule: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Kule is a fashion brand making classic clothes with a happy wink ;) designed by cfda member nikki kule, the brand launched as a childrenswear brand in 2001, and later relaunched as a collection of perfect stripe tees in 2015. now encompassing multiple categories for women, mens, and kids.

5.83M

Estimated Revenue

63.91k

Website Visitors

4/5

Trustpilot Score

What do we know about KULE?

Estimated Revenue (2020)

$5.83M

Total Employees

12 Founded

2001

Industry

Apparel Fashion

About

KULE: KULE is a New York-based brand built on the perfect stripe shirt. Since relaunching in 2015, the brand, led by CFDA-member Nikki Kule, has grown to include solid and stripe cashmere sweaters, Italian cotton shirting, sporty accessories like socks and scrunchies, jackets, and dresses.

Social Links

Alexa Ranking: 121382

What is KULE's Revenue?

KULE's estimated revenue for 2024 is $5.83M.

What does KULE do?

From a childhood spent in Seventh Avenue's garment district to her stints as a celebrated children's clothier and Brooks Brothers designer, Nikki Kule has always been driven by a love of iconic fashion brands and the modern preppy aesthetic. Nikki credits her parents, who created the beloved 1970s brand Happy Legs, with her love of fashion. After studying at Parsons and spending the first years of her career in Italy, Nikki was inspired by the birth of her second child in 2001 to launch an eponymous line of luxury children's clothing. The success of the Kule brand led to a collaboration with Brooks Brothers, who invited her in 2009 to design its children's collection. Today, Nikki has finally returned to her roots to create a women's collection. Offering the same modern, classic luxury for which all her work is known, the Kule women's collection is Nikki's most complete expression of her signature "Preppy Luxe" aesthetic. In 2010 Nikki was selected to be a member of the CFDA.

What are the monthly traffic metrics for Kule?

6/mo Traffic Growth

-3.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

64k

Time on Site

0.6Mins

Bounce Rate

84%

How fast is Kule growing?

Kule has grown by -15.4% in the last 6 months according to SimilarWeb.

How do people interact with Kule?

Last month, Kule received 64k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 84% of people bounce on the first visit.

How do people find Kule?

17.1k people (27%) visit Kule directly. 24.6k (39%) people search for them in Google. Whereas, 3.3k (5%) discover Kule through Facebook, Reddit, and YouTube. 1.8k (3%) visitors come from Kule's email newsletters. Finally, 15.1k (23.6%) people come from affiliates and or paid referrals.

Who uses Kule?

Kule's top market is the United States and they receive 56.6k (88.6%) people.
Then the 2nd is United Kingdom with 1.3k (2.1%).
The 3rd is is France with 1.2k (1.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Kule's ads on Google?

Google Ads

KULE | The Perfect Stripe Tee‎

https://www.kule.com/

Free Shipping and Returns on Orders Over $150. Stripes are always a good idea. Tees. Sweaters. Cashmere. Accessories. Dresses. Tops. Free Shipping Over $150. Free Returns. Styles: Tees, Sweaters, Outerwear, Accessories, Dresses, Tops, Socks.

The Perfect Striped Shirt | Shop Kule's 4 fits & 10 colors‎

https://www.kule.com/collections/stripes

When in doubt, wear stripes.

KULE - Home of the Perfect Stripe Shirt - kule.com

https://www.kule.com/

Free Shipping and Returns on All Orders. Stripes are always a good idea. Tees. Sweaters. Cashmere. Accessories. Dresses. Tops. Free Returns. Free Shipping & Returns. Styles: Tees, Sweaters, Outerwear, Accessories, Dresses, Tops, Socks.

The Perfect Striped Shirt - Shop Kule's four fits & 10 colors - kule.com‎

https://www.kule.com/collections/stripes

Stripes are always a good idea.

KULE - Home of the Perfect Stripe Shirt

https://www.kule.com/

Free Shipping and Returns on All Orders. Stripes are always a good idea. Tees. Sweaters. Cashmere. Accessories. Dresses. Tops. Free Shipping Over $50. Free Returns. Styles: Tees, Sweaters, Outerwear, Accessories, Dresses, Tops, Socks.

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Review (August 2025)

Kule is a fashion brand making classic clothes with a happy wink ;) designed by cfda member nikki kule, the brand launched as a childrenswear brand in 2001, and later relaunched as a collection of perfect stripe tees in 2015. now encompassing multiple categories for women, mens, and kids.

Estimated Revenue (2020)

$5.83M

Total Employees

12

Founded

2001

Industry

Apparel Fashion

About

KULE: KULE is a New York-based brand built on the perfect stripe shirt. Since relaunching in 2015, the brand, led by CFDA-member Nikki Kule, has grown to include solid and stripe cashmere sweaters, Italian cotton shirting, sporty accessories like socks and scrunchies, jackets, and dresses.

Social Links

What is KULE's Revenue?

KULE's estimated revenue for 2024 is $5.83M.

What does KULE do?

6/mo Traffic Growth

-3.90%

All Time Traffic Growth

Monthly Hits

64k

Time on Site

0.6Mins

Pages per Visit

1.0

Bounce Rate

84%

How fast is Kule growing?

Kule has grown by -15.4% in the last 6 months according to SimilarWeb.

How do people interact with Kule?

Last month, Kule received 64k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 84% of people bounce on the first visit.

How do people find Kule?

17.1k people (27%) visit Kule directly. 24.6k (39%) people search for them in Google. Whereas, 3.3k (5%) discover Kule through Facebook, Reddit, and YouTube. 1.8k (3%) visitors come from Kule's email newsletters. Finally, 15.1k (23.6%) people come from affiliates and or paid referrals.

Who uses Kule?

Kule's top market is the United States and they receive 56.6k (88.6%) people.Then the 2nd is United Kingdom with 1.3k (2.1%).The 3rd is is France with 1.2k (1.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Kule's top market is the United States and they receive 56.6k (88.6%) people.
Then the 2nd is United Kingdom with 1.3k (2.1%).
The 3rd is is France with 1.2k (1.8%).