Review (August 2025)

Sitio web oficial del célebre brick de construcción con vínculos a productos, juegos, videos, la tienda lego®, la historia de lego, creaciones de los fans

5.78B

Estimated Revenue

36.34M

Website Visitors

1.7/5

Trustpilot Score

What do we know about the LEGO Group?

Estimated Revenue (2020)

$5.78B

Total Employees

13000

Founded

2018

Industry

Consumer Goods

Location

Billund, Denmark

About

the LEGO Group: Welcome to the world's best play date for the whole family - adults, children at heart and actual children. Join hours of creative fun and play.

Social Links

Alexa Ranking: 2692

What is the LEGO Group's Revenue?

the LEGO Group's estimated revenue for 2024 is $5.78B.

What does the LEGO Group do?

At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. Our most well-known product to do so is the LEGO brick - an amazing play system for both kids and adults. The LEGO bricks are all part of the LEGO system, which essentially means that they can easily be combined in innumerable ways – and just as easily be dismantled. The more LEGO bricks you have, the more fertile your creativity can become. The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion.

What are the monthly traffic metrics for Lego?

6/mo Traffic Growth

-13.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

36M

Time on Site

4.2Mins

Bounce Rate

43%

How fast is Lego growing?

Lego has grown by 11.7% in the last 6 months according to SimilarWeb.

How do people interact with Lego?

Last month, Lego received 36M visitors who spent an average of 4.2 minutes on the website and visited 5.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Lego?

15.6M people (43%) visit Lego directly. 16.4M (45%) people search for them in Google. Whereas, 1.2M (3%) discover Lego through Facebook, Reddit, and YouTube. 442.8k (1%) visitors come from Lego's email newsletters. Finally, 1.7M (4.7%) people come from affiliates and or paid referrals.

Who uses Lego?

Lego's top market is the United States and they receive 13.2M (36.3%) people.
Then the 2nd is Germany with 2.6M (7.0%).
The 3rd is is United Kingdom with 2.5M (6.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lego's ads on Google?

Google Ads

The Largest LEGO® Selection - Play, Display and Replay

https://www.lego.com/en-us

Explore new and exclusive sets from LEGO.com & get free shipping on orders $35+. Shop now! See what's new from LEGO®! Shop the largest selection & get free shipping on orders $35+. Order missing pieces. Free shipping every day. Browse featured sets.

The Official LEGO® Shop | Largest LEGO® Selection Online‎

https://shop.lego.com/

See What's New From LEGO®. Free Shipping On Orders $35+. Explore Today! Order missing pieces · Earn VIP rewards · LEGO® shop exclusives · Dedicated LEGO® experts 200 5th Ave, New York, NY‎ - (212) 255-3217‎

The Official LEGO® Shop | Largest LEGO® Selection Online‎

https://www.lego.com/en-us

See What's New From LEGO®. Free Shipping On Orders $35+. Explore Today! Earn VIP rewards. Order missing pieces. Frustration free returns. Quality guarantee. Dedicated LEGO experts. LEGO shop exclusives. Free shipping every day.

The Official LEGO® Shop - Shop New Sets

https://www.lego.com/en-us

Explore new and exclusive sets from LEGO.com & get free shipping on orders $35+. Shop now!

The Official LEGO® Shop | LEGO® Harry Potter™ Sets‎

https://www.lego.com/en-us/themes/harry-potter

Free shipping on all orders over $35. Don't miss out at the LEGO® shop! Quality guarantee. Earn VIP rewards. Order missing pieces. Frustration free returns. Brands: Star Wars, Marvel Super Heroes, Technic, Friends, City, Duplo, Ideas, Creator, DC Comics S

What do Lego's customers say about them?

Review Score

1.7/5

Total Reviews

534

Info

Lego
5 Star
20.0%
4 Star
5.0%
3 Star
10.0%
2 Star
0.0%
1 Star
65.0%
Read reviews that mention
PM (Dorking)

Awful delivery times for "in-stock" items

Reviewed on 2021-04-26T08:34:58

Awful delivery times for "in-stock" items. Like other, I ordered an expensive item from Lego because it was in-stock.However, it sat in the Lego warehouse for 9 days and they said I couldn't cancel the order and buy elsewhere. I got in touch with Customer Services but they never came back to me. Very poor on all aspects and I wish I'd bought from John Lewis or similar UK based company. At least they are honest about stock and delivery times. Shame on you, Lego...
read more
Will

They don't want your money

Reviewed on 2021-04-22T14:52:01

I ordered from lego 9 days ago and it has still not arrived. They say that delivery is 3-6 days however my order has just sat in the warehouse since i ordered it over 9 days ago.Furthermore, the pending payment from my bank account to lego has disappeared, its almost like they don't want my money. Finally, on their website it still says that my order is in the warehouse making me unsure if my order has been cancelled or not.
read more
David Croxson

Currently atrocious UK delivery times

Reviewed on 2021-04-20T16:38:13

Currently atrocious UK delivery times. 2 expensive sets ordered 10 days ago, marked as ‘in stock’ on their website and with 2-4 days delivery time quoted.The items are both still marked as ‘in warehouse’ but with no movement whatsoever. Customer Services have no information on when they’ll ship. Incidentally, Customer Services also have a 00800 phone number, which most mobile phone operators block. The website is clunky and the new loyalty programme is really awkward to actually use.
read more
Frank lewis

Lego has been my resource of fun many…

Reviewed on 2021-04-18T06:51:21

Lego has been my resource of fun many hours of good times I got hooked in the early years as a boy.Not only lego is just a kids toy it's a positive learning experience for me I suffer from depression I was incouraged to keep building I build on hard to say how much I invested in this fine toy. Lego is a place I can go into my own world my imagination is very strong. I don't build the most amazing things like the experts do. I build robots mechs and love building the themed sets I get do excited shopping and can't wait to get home and build them so much fun. Thank you lego your worth every penny keep it up I love you...
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Biggus G

Website & VIP points promo set purchase…

Reviewed on 2021-04-14T17:42:45

Website & VIP points promo set purchase system not good at all? Pointless as predicted trying to get a lego probe promotional set through lego Website via vip rewards,instead of just getting the chance of it once purchased the expensive exclusive space shuttle set & similar past promotional offers. #1 Ucs Falcon promo fail for a poly bag when your spending £650 you don't expect to miss out on the rare promo set offer? #2 Exclusive Batmobile promo fail for exclusive smaller Batmobile box set. I could list at least 4 others from past orders. Don't offer something unless you have enough to cover each customers purchase. Promotional items now purchased with vip in rewards instead of when you purchase a set FAIL.. Website freeze & only let's you in once all are sold out! Instead of receiving it with your exclusive space shuttle purchase if you have the vip points they require of course. It's a shame as lego are Extremely friendly kind people if you chat to them online or over the phone & if your missing a part etc then they will just help you out if it's still a production part. These things are very good from a customer point of view But as for promotional items & now the epic fail of acquiring them through vip rewards instead of with set purchase with your vip points & a website that freezes until all are sold out after wasting time is beyond a joke
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Sam Nguyen

So so customer service.

Reviewed on 2021-04-13T20:30:30

1. Boxes got damaged when arrived. No insulation whatsoever. 2. Waited for 50 minutes to talk to an agent. 3.Bought a damaged box (final sale) to have extra points, not worth it. The set got the wrong 2x2 round brick. Out of stock online. Replacement brick order got canceled. Store manager said it was the as-is item; no help could provide.
read more
Sasha

Great customer service

Reviewed on 2021-04-12T07:35:41

I faced an issue with the order confirmation and contacted the Lego support team via the live chat.Luckily, Kajsa was there and managed to resolve the issue in a couple minutes (literally). Awesome user experience! P.S. Lego, your built-in surveys seems to fail in Firefox ;)
read more
Holly - The Best

My kids love Lego and it keeps the

Reviewed on 2021-04-11T12:14:53

My kids love Lego and it keeps the busy for hours - hence the 5 stars!! Only negative is Lego please improve your website - there are some toys I cannot buy from the store.It would be good to get them directly from the website but I find it difficult to navigate.
read more

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