Review (August 2025)

Litmus empowers you to build, test and analyze emails for more conversions. hundreds of integrations. easy for everyone to use. try it free today!

8M

Estimated Revenue

557.89k

Website Visitors

3.8/5

Trustpilot Score

What do we know about Litmus?

Estimated Revenue (2020)

$8M

Total Funding

$49M

Total Employees

200

Founded

2005

Industry

Computer Software

Last Funding Date

Series A Oct 2015

Location

Cambridge, United States

About

Litmus: Litmus empowers you to build, test and analyze emails for more conversions. Hundreds of integrations. Easy for everyone to use. Try it free today!

Social Links

Alexa Ranking: 17521

What is Litmus's Revenue?

Litmus's estimated revenue for 2024 is $8M.

What does Litmus do?

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

What are the monthly traffic metrics for Litmus?

6/mo Traffic Growth

5.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

558k

Time on Site

4.5Mins

Bounce Rate

53%

How fast is Litmus growing?

Litmus has grown by -10.1% in the last 6 months according to SimilarWeb.

How do people interact with Litmus?

Last month, Litmus received 558k visitors who spent an average of 4.5 minutes on the website and visited 4.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Litmus?

251.7k people (45%) visit Litmus directly. 245.2k (44%) people search for them in Google. Whereas, 9.4k (2%) discover Litmus through Facebook, Reddit, and YouTube. 20.6k (4%) visitors come from Litmus's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Litmus?

Litmus's top market is the United States and they receive 228.3k (40.9%) people.
Then the 2nd is United Kingdom with 36.4k (6.5%).
The 3rd is is Brazil with 28.8k (5.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Litmus's customers say about them?

Review Score

3.8/5

Total Reviews

2

Info

Litmus
5 Star
100.0%
4 Star
0.0%
3 Star
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2 Star
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1 Star
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Read reviews that mention
Ruben Rodrigues

Emails testing

Reviewed on 2019-10-10T09:06:06

Great tool to send test emails!
Fabien Charpagne

One of email's most powerful tools

Reviewed on 2014-09-05T11:44:25

These guys are amazing. Maybe their most valuable offering is the reporting on subscriber engagement and mobile performances.Thumbs up!
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