Review (August 2025)

Love travel? discover, plan and book your perfect trip with expert advice, travel guides, destination information and inspiration from lonely planet.

1.32B

Estimated Revenue

3.42M

Website Visitors

2.9/5

Trustpilot Score

What do we know about Lonely Planet?

Estimated Revenue (2020)

$1.32B

Total Employees

660

Founded

1973

Industry

Publishing

Location

Franklin, United States

About

Lonely Planet: Love travel? Discover, plan and book your perfect trip with expert advice, travel guides, destination information and inspiration from Lonely Planet.

Social Links

Alexa Ranking: 10315

What is Lonely Planet's Revenue?

Lonely Planet's estimated revenue for 2024 is $1.32B.

What does Lonely Planet do?

Nothing fires people up quite like travel, and at Lonely Planet we know this better than anyone else. As the world's leading travel authority, we've brought together a massive global audience, created a unique range of travel products and established one of today's most iconic and loved travel brands. Together with us, you can elevate your business with Lonely Planet's travel content. We can help you achieve your goals with a wide range of innovative solutions including: - Major marketing campaign sponsorships - Custom content creation - Content licensing of our extensive travel content library The possibilities are endless.

What are the monthly traffic metrics for Lonelyplanet?

6/mo Traffic Growth

0.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

1.4Mins

Bounce Rate

72%

How fast is Lonelyplanet growing?

Lonelyplanet has grown by -7.2% in the last 6 months according to SimilarWeb.

How do people interact with Lonelyplanet?

Last month, Lonelyplanet received 3M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Lonelyplanet?

539.5k people (16%) visit Lonelyplanet directly. 2.7M (78%) people search for them in Google. Whereas, 118.9k (3%) discover Lonelyplanet through Facebook, Reddit, and YouTube. 13.3k (0%) visitors come from Lonelyplanet's email newsletters. Finally, 1.6k (0.0%) people come from affiliates and or paid referrals.

Who uses Lonelyplanet?

Lonelyplanet's top market is the United States and they receive 1.2M (33.8%) people.
Then the 2nd is United Kingdom with 491.8k (14.4%).
The 3rd is is Canada with 162.5k (4.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lonelyplanet's ads on Google?

Google Ads

LonelyPlanet.com | Lonely Planet Books | Subscribe For 20% Off‎

https://shop.lonelyplanet.com/

Shop New Releases, Best Sellers & Travel Classics Online At Lonely Planet. Over 500 Travel Titles. Top Sights & Itineraries. Plan your perfect trip. Gifts & Inspiration. Print & Digital Bundles. Travel Advice & Tips. eBook Chapters From $4.95. Free Shippi

LonelyPlanet.com - Lonely Planet Guidebooks‎

http://shop.lonelyplanet.com/

Venturing Somewhere New? Be Inspired By A Lonely Planet Book. Latest Editions · Print & Digital Bundles · Free Shipping Available Destinations: Africa, Antarctica, Asia, Caribbean, Central America…

Lonely Planet Best in Travel - Shop the complete range today‎

http://shop.lonelyplanet.com/

Planning features and top itineraries to help you plan the perfect trip Destinations: Africa, Antarctica, Asia, Caribbean, Central America…

Lonely Planet | Subscribe For 20% Off‎

https://shop.lonelyplanet.com/

Shop New Releases, Best Sellers & Travel Classics Online At Lonely Planet. Over 500 Travel Titles. Travel Advice & Tips. Print & Digital Bundles. Gifts & Inspiration. Free Shipping Available. Plan your perfect trip. eBook Chapters From $4.95. Top Sights &

Lonely Planet Japan - 3 for 2 on all books & ebooks - lonelyplanet.com‎

http://shop.lonelyplanet.com/

Start your journey now with the world's favourite travel guides. Print & Digital Bundles · Latest Editions · Free Shipping Available Destinations: Bali, Cambodia, India, Japan, Nepal, Philippines, Shanghai, South East Asia, Thailand, Vietnam

What do Lonelyplanet's customers say about them?

Review Score

2.9/5

Total Reviews

104

Info

Lonely Planet
5 Star
15.0%
4 Star
15.0%
3 Star
10.0%
2 Star
5.0%
1 Star
55.0%
Read reviews that mention
Naushad Ali

best online service in romania

Reviewed on 2021-05-07T10:58:04

best online service in romania
Edwards

INCOMPETENT, UNRELIABLE, UNTRUSTWORTHY

Reviewed on 2021-01-14T11:52:33

I placed an order with the L.P. Shop beginning of December. After one month (and two emails),no travel guide. I needed to receive the book so placed an order with another company (which arrived promptly). After six weeks, I had sent a further three emails requesting a refund. No reply to the emails and no refund but someone finally got around to putting the order in the post. I therefore now have a second, completely useless, version of the guide. I have better ways to spend my time than chasing refunds from such an inept, incompetent and untrustworthy company. My advice: AVOID ANY BUSINESS WITH THE L.P. SHOP AND THEIR INCOMPETENT CUST. SERVICE. A Edwards
read more
Dominik

Good in general

Reviewed on 2021-01-10T23:50:43

Guide books: the main reason I buy LP is the fact they make a solid base to plan a trip,especially due to the "how to get there/getting around" section for every city/sight. I never use the information about accommodation or food options as there is usually no reason to do so. The overall quality depends on the book, for example "South East Asia On A Shoestring" was perfect while the one about Egypt seemed to miss a lot of information. Onlineshop: fine, there is usually some kind of discount which makes an order from here cheaper as getting the book from the most competitive Swiss online store. Delivery was always about two weeks.
read more
AGNIESZKA WAJS

Service rate -0

Reviewed on 2020-12-21T21:47:08

Service rate -0 ! Placed On 11/22/2020 at 10:12 PM Status Open After a month I still haven't received my order !Sent lots of emails to customer service - Jana - who keeps sending me replies saying that she is checking and checking and checking...Absolutely ridiculous ! The order was allegedly dispatched on 16th December but nobody knows where it is. And Jana keeps saying that she is not responsible for the shipment. What I am left with is no Christmas gifts and a legal action to take against Lonely Planet. Would anybody expect that from such a reputable brand? BTW. The order was NOT placed for Madagaskar, just within EU. This is to prove that Jana from Lonely Planet keeps saying untrue information. The email was sent to me nearly a month ago. Till now I havent received any replacement order or refund. Dec 9, 2020, 6:16 PM GMT Hi Awajs, Thanks for your message. Yes, the order was shipped, but most likely lost in transit. No tracking number was supplied to me. I do apologize for this. A replacement order has been sent out. Thanks! Kind regards, Jana | Customer support team ​
read more
Gwynneth

I wish I had looked here first then I would not have purchased!!

Reviewed on 2020-12-18T06:21:30

Book order- I wish I had looked here first! I have always loved Lonely Planet, an old travel companion I trusted and looked to for awesomeness.First time ordering a book on their site.......I added express post as it was for my Dad's birthday. No email confirmation, no item arrival....now I have contacted customer service, but it sounds like I am wasting my breath. I wonder if I can do anything via my bank. So VERY disappointed !! I will never order from you again and the books I had planned to additionally order will not be purchased either. Such a shame to see the demise of such a fanatic company! (when Australian owner) the reputation is down the toilet, now it is OS owned and useless! a scam!
read more
Danny

Items never arrived.

Reviewed on 2020-10-21T19:38:42

Ordered 2 books from Lonely Planet. Waited over a week (despite paying for first class delivery at an extortionate £6 with no tracking)before contacting customer services. They assured me the products will have been dispatched and to continue waiting although they couldn't confirm with the warehouse as couldnt find the information, not the greatest of help.... Then out of the blue they sent me a refund (even though I didn't request one). The books still never arrived so clearly had not been dispatched like they originally stated. Will never shop with again.
read more
Carole Ingleby

Have been waiting for a refund for the…

Reviewed on 2020-07-14T17:23:00

Have been waiting for a refund for the subscription money taken from my bank account after the magazine was stopped.Keep being passed from pillar to post with continual promises it's being sorted. It clearly isn't. Over a month now and many many calls and emails. Very poor customer service
read more
Eric B

Terrible

Reviewed on 2020-06-18T01:57:20

Terrible. First time purchasing a book here. It has been over a month and they still have not shipped it.Been emailing them back and forth but they still will not send it. They say they have no control over the factories that hold the books. Asked to speak with a supervisor or manager and have been completely ignored. So right now I’m out $40.
read more

Employmenthero

Employment hero is australia's first cloud-based hr software, payroll and benefits platform for employers & employees. free trial for...... More

Category

Finance

Monthly Traffic

362.75k

89.29%

Ad Spend

$44.47k

Jd

京东全球版-专业的综合网上购物商城，为您提供正品低价的购物选择、优质便捷的服务体验。商品来自全球数十万品牌商家，囊括家电、手机、计算机、服装、居家、母婴、美妆、个护、食品等丰富品类，满足各种购物需求。支持香港自提、京东集运和国际卡支付，现时已覆盖香港、澳门、台湾、新加坡、马来西亚、美国、加拿大、澳大利亚、新西兰和日本等海外200多个国家和地区。... More

Category

E-commerce and Shopping

Monthly Traffic

194.83M

5.17%

Ad Spend

$226.97k

Brightpearl

Brightpearl is a retail operating system (ros) for retailers and wholesalers that’s built for hyper scalability. brightpearl automates the back office so merchants can get back time and grow fearlessly.... More

Category

Computers Electronics and Technology

Monthly Traffic

90.04k

82.07%

Ad Spend

$38.24k