Review (August 2025)

4.4M

Estimated Revenue

55.3k

Website Visitors

4/5

Trustpilot Score

What do we know about Lytics?

Estimated Revenue (2020)

$4.4M

Total Funding

$58.3M

Total Employees

89

Founded

2012

Industry

Internet

Last Funding Date

Series C Feb 2019

Location

Portland, United States

About

Lytics: Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).

Social Links

Alexa Ranking: 92086

What is Lytics's Revenue?

Lytics's estimated revenue for 2024 is $4.4M.

What does Lytics do?

Lytics is a customer data platform (CDP) built for marketing teams to improve business performance by connecting the right data to Lytics' powerful AI engine. By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user's interests and customer journey. Some of the world's most innovative brands use Lytics' CDP technology, including Nestlé Purina, AEG, Atlassian, Industry Dive, and Yamaha. Headquartered in Portland, Oregon, Lytics is led by marketing and technology veterans who have held leadership positions at Webtrends, Airship, Tripwire, and Puppet. Lytics is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures.

What are the monthly traffic metrics for Lytics?

6/mo Traffic Growth

17.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

55k

Time on Site

3.7Mins

Bounce Rate

49%

How fast is Lytics growing?

Lytics has grown by -31.4% in the last 6 months according to SimilarWeb.

How do people interact with Lytics?

Last month, Lytics received 55k visitors who spent an average of 3.7 minutes on the website and visited 8.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Lytics?

33.5k people (61%) visit Lytics directly. 16.3k (29%) people search for them in Google. Whereas, 857.2 (2%) discover Lytics through Facebook, Reddit, and YouTube. 1.1k (2%) visitors come from Lytics's email newsletters. Finally, 165.6 (0.3%) people come from affiliates and or paid referrals.

Who uses Lytics?

Lytics's top market is the United States and they receive 34.7k (62.8%) people.
Then the 2nd is Norway with 8.4k (15.1%).
The 3rd is is India with 2.6k (4.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lytics's ads on Google?

Google Ads

Lytics | Machine Learning | Customer Data Platform‎

http://www.lytics.com?utm_source=Google&utm_medium=Search&utm_campaign=Q1FastTrack&utm_term=Brand

Connect Brand Relevant Marketing To Every Customer Profile, Using Data.

Lytics | Analytics | Always on Audience Learning‎

https://www.lytics.com/?utm_source=Google&utm_medium=Search&utm_campaign=Q1FastTrack&utm_term=Analytics&gclid=EAIaIQobChMIqpyDw4qD2gIVTB0rCh2cwAxGEAAYAiAAEgJSR_D_BwE

Uncover Current Audience Insights And Behavioral Scoring.

Audience Insights Tool | Lytics™‎

https://www.lytics.com/platform

Serve Personalized and Relevant Experiences to Your Customers Across Channels. Take Control of your Customer Data and Drive Better Customer Experiences. Request a Demo! Single Customer View. Create 360º Profiles. GDPR Compliant.

Keyword: audience insight

What Is Personalization Marketing | Lytics™ Smart CDP‎

https://www.lytics.com/resources/personalization-at-scale-11-marketing-to-the-millions

Download The Free Comprehensive Guide on Personalization Marketing at Scale. Contact...

Benefit From Personalization | Lytics™ Marketing Guide‎

https://www.lytics.com/resources/personalization-at-scale-11-marketing-to-the-millions

Move From One-to-many Segmentation, To a Personalized 1-to-1 Customer Approach—Learn More. Create 360º Profiles. Book Your Demo. GDPR Compliant. Single Customer View. Services: Predictive Modeling, Omni-Channel Automation, Relationship Marketing, Unified

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