Review (August 2025)

First launched back in 1997 - macupdate is the most popular and complete mac software directory. download and read reviews of the best apps for your mac.

4.58M

Estimated Revenue

1.24M

Website Visitors

4/5

Trustpilot Score

What do we know about MacUpdate LLC?

Estimated Revenue (2020)

$4.58M

Total Employees

12

Founded

1996

Industry

Computer Software

Location

Traverse City, United States

About

MacUpdate LLC: MacUpdate is the best way to discover Free Mac Software. Download, install, or update Mac Apps, read user reviews or submit your own.

Social Links

Alexa Ranking: 18750

What is MacUpdate LLC's Revenue?

MacUpdate LLC's estimated revenue for 2024 is $4.58M.

What does MacUpdate LLC do?

MacUpdate is a website for learning about and downloading new Mac, iPhone, and iPad apps. Read and post software reviews with the brightest Mac minds from around the world. Find alternatives to the apps you already use. Keep your Mac secure and updated with our MacUpdate Desktop app. Or subscribe to our daily app discounts at MacUpdate Promo. As a company, MacUpdate is the 233rd fastest-growing privately owned company in the USA, according to Inc. Magazine (November 2010). We are amongst the "Top 50 Michigan Companies to Watch"​ in 2011, according to the State of Michigan. Also in 2011, MacUpdate's founder was named an Ernst & Young Entrepreneur of the Year finalist for Michigan and Ohio. MacUpdate has been featured in Inc. Magazine, the Wallstreet Journal, NY Times, USA Today, Detroit News & Free Press, Philadelphia Inquirer, Philadelphia Business Journal, The Leelanau Enterprise, Traverse City Business News, Macworld Magazine, macHOME Magazine (now defunct), SMMac, MacAddict (now MacLife) and more.

What are the monthly traffic metrics for Macupdate?

6/mo Traffic Growth

-29.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.7Mins

Bounce Rate

54%

How fast is Macupdate growing?

Macupdate has grown by -1.9% in the last 6 months according to SimilarWeb.

How do people interact with Macupdate?

Last month, Macupdate received 1M visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Macupdate?

402.9k people (32%) visit Macupdate directly. 771.8k (62%) people search for them in Google. Whereas, 15k (1%) discover Macupdate through Facebook, Reddit, and YouTube. 1.3k (0%) visitors come from Macupdate's email newsletters. Finally, 1.6k (0.1%) people come from affiliates and or paid referrals.

Who uses Macupdate?

Macupdate's top market is the United States and they receive 358.8k (28.8%) people.
Then the 2nd is Germany with 121.3k (9.7%).
The 3rd is is United Kingdom with 58.5k (4.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Macupdate's ads on Google?

Google Ads

5 Best Mac Cleaning Apps - macupdate.com

https://land.macupdate.com/link/d7a380da-e32b-11eb-858c-127369ec21d1

Discover which app suits your needs the best and get your Mac cleaned in seconds. Assess the features of each cleaning app to make the right choice for your needs.

Keyword: mackeeper alternative

Mac Cleaners Comparison - Which Mac Cleaner Is the Best

https://land.macupdate.com/land/best-mac-cleaner/

Discover which of these 5 Mac cleaners frees up space and removes junk most effectively. Compare the top 5 Mac cleaning solutions to choose the one that fits you best. Built-In Cleaning Tools. Auto-Scan Feature. All-In-One Software App.

Mac Cleaners Comparison - Which Mac Cleaner Is the Best

https://land.macupdate.com/land/best-mac-cleaner/

Discover which of these 5 Mac cleaners frees up space and removes junk most effectively. Compare the top 5 Mac cleaning solutions to choose the one that fits you best.

5 Best Mac Cleaning Apps - 5 Pro Mac Cleaning Apps

https://land.macupdate.com/link/d7a380da-e32b-11eb-858c-127369ec21d1

Discover which app suits your needs the best and get your Mac cleaned in seconds. Assess the features of each cleaning app to make the right choice for your needs.

5 Best Mac Cleaning Apps - 5 Pro Mac Cleaning Apps

https://land.macupdate.com/link/d7a380da-e32b-11eb-858c-127369ec21d1

Discover which app suits your needs the best and get your Mac cleaned in seconds. Assess...

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