Madison: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Read the latest madison, and dane county news. get breaking news, events and information on wisconsin sports, weather, entertainment, lifestyles and more.

12.47M

Estimated Revenue

3.4M

Website Visitors

3.6/5

Trustpilot Score

What do we know about The Capital Times?

Estimated Revenue (2020)

$12.47M

Total Employees

86 Founded

1917

Industry

Newspapers

Location

Madison, United States

About

The Capital Times:

Social Links

Alexa Ranking: 255900

What is The Capital Times's Revenue?

The Capital Times's estimated revenue for 2024 is $12.47M.

What does The Capital Times do?

The Cap Times is a news and progressive opinion organization in Madison, Wisconsin, daily online and in print every Wednesday. We have a membership program where are readers make contributions to support our newsroom, and an array of newsletter options. About us Until 2008, the Cap Times published a newspaper Mondays through Saturdays. The paper ceased daily paper publication with its April 26, 2008 edition and became a primarily Internet-based daily news operation while continuing to publish twice-weekly free paper supplements. We began publishing as an afternoon daily on Dec. 13, 1917, competing directly with the Wisconsin State Journal, Madison's other daily newspaper. The Cap Times' founder, William T. Evjue, previously served as managing editor and business manager of the State Journal, a paper that had been a supporter of the progressive Robert La Follette, whom Evjue considered a hero. When La Follette began publicly opposing World War I, the pro-war State Journal abandoned La Follette. In response, Evjue abandoned the State Journal and formed his own newspaper, The Capital Times, one that would reflect the progressive views he espoused. The newspaper's motto was and continues to be "Wisconsin's Progressive Newspaper."

What are the monthly traffic metrics for Madison?

6/mo Traffic Growth

-6.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

1.5Mins

Bounce Rate

61%

How fast is Madison growing?

Madison has grown by -32.6% in the last 6 months according to SimilarWeb.

How do people interact with Madison?

Last month, Madison received 3M visitors who spent an average of 1.5 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Madison?

1.3M people (39%) visit Madison directly. 1.7M (49%) people search for them in Google. Whereas, 272k (8%) discover Madison through Facebook, Reddit, and YouTube. 36.5k (1%) visitors come from Madison's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Madison?

Madison's top market is the United States and they receive 3.1M (91.9%) people.
Then the 2nd is Canada with 48.2k (1.4%).
The 3rd is is Australia with 17.8k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Madison's ads on Google?

Google Ads

Wisconsin State Journal | Digital on All Your Devices