Review (August 2025)

9.61M

Estimated Revenue

228.9k

Website Visitors

4/5

Trustpilot Score

What do we know about McFarlaneToys?

Estimated Revenue (2020)

$9.61M

Total Employees

53

Founded

1994

Industry

Consumer Goods

Location

Tempe, United States

About

McFarlaneToys:

Social Links

Alexa Ranking: 193372

What is McFarlaneToys's Revenue?

McFarlaneToys's estimated revenue for 2024 is $9.61M.

What does McFarlaneToys do?

The best toys. Period. Established by Todd McFarlane in 1994 to manufacture toys based on his iconic Spawn character, McFarlane Toys quickly raised the bar and redefined the art of the action figure – becoming one of the world's largest and most respected toy manufacturers. Todd McFarlane remains the creative force behind McFarlane Toys, maintaining his vision with each action figure we produce. McFarlane has elevated the action figure to art, bridging the worlds of consumers and collectors. McFarlane Toys are the most sought-after toys on the market today. Unlike anything else on the market – the competition doesn't even come close. Known for intricate detail, dynamic poses and capturing an accurate likeness, McFarlane action figures are sought by collectors of all ages around the globe.

What are the monthly traffic metrics for Mcfarlane?

6/mo Traffic Growth

-26.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

229k

Time on Site

2.4Mins

Bounce Rate

41%

How fast is Mcfarlane growing?

Mcfarlane has grown by 2.2% in the last 6 months according to SimilarWeb.

How do people interact with Mcfarlane?

Last month, Mcfarlane received 229k visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Mcfarlane?

40.5k people (18%) visit Mcfarlane directly. 169.1k (74%) people search for them in Google. Whereas, 8.6k (4%) discover Mcfarlane through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Mcfarlane's email newsletters. Finally, 106.8 (0.0%) people come from affiliates and or paid referrals.

Who uses Mcfarlane?

Mcfarlane's top market is the United States and they receive 97.9k (42.8%) people.
Then the 2nd is Canada with 18.7k (8.2%).
The 3rd is is United Kingdom with 15.2k (6.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Mcfarlane's ads on Google?

Google Ads

McFarlane.com - McFarlane Toys

https://mcfarlane.com/

The Gold Label Collection Is Here and You Might Be Asking, What's Coming to Mortal Kombat. The home all things Todd McFarlane.

Keyword: mcfarlane.com

McFarlane.com - McFarlane Toys

https://mcfarlane.com/

The Gold Label Collection Is Here and You Might Be Asking, What's Coming to Mortal Kombat. The home all things Todd McFarlane.

McFarlane.com - Todd McFarlane

https://mcfarlane.com/

The Gold Label Collection Is Here and You Might Be Asking, What's Coming to Mortal Kombat. The home all things Todd McFarlane.

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