Review (August 2025)
Official merrell site - shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active lifestyle. free shipping!
400M
Estimated Revenue
3.77M
Website Visitors
1.9/5
Trustpilot Score
What do we know about Merrell?
Estimated Revenue (2020)
$400M
Total Employees
340
Founded
1981
Industry
Retail
Location
Rockford, United States
About
Merrell: Official Merrell Site - Shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active lifestyle. Free shipping!
What is Merrell's Revenue?
Merrell's estimated revenue for 2024 is $400M.
What does Merrell do?
At Merrell, we believe in sharing the simple power of being outside. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love. Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. Merrell is a division of Wolverine Worldwide, one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
What are the monthly traffic metrics for Merrell?
6/mo Traffic Growth
6.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
4M
Time on Site
3.0Mins
Pages per Visit
3.0
Bounce Rate
46%
How fast is Merrell growing?
Merrell has grown by 2.2% in the last 6 months according to SimilarWeb.
How do people interact with Merrell?
Last month, Merrell received 4M visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.
How do people find Merrell?
1.2M people (33%) visit Merrell directly. 1.7M (46%) people search for them in Google. Whereas, 185.7k (5%) discover Merrell through Facebook, Reddit, and YouTube. 95.6k (3%) visitors come from Merrell's email newsletters. Finally, 399.7k (10.6%) people come from affiliates and or paid referrals.
Who uses Merrell?
Merrell's top market is the United States and they receive 2.9M (76.2%) people.Then the 2nd is Canada with 264.6k (7.0%).The 3rd is is United Kingdom with 194.3k (5.2%).
Traffic Growth (last 6 months)
What do Merrell's customers say about them?
Review Score
1.9/5
Total Reviews
171
Info
Merrell5 Star
5.0%
4 Star
5.0%
3 Star
0.0%
2 Star
10.0%
1 Star
80.0%
Read reviews that mention
Rob Baker
I really like the shoes but delivery…
Reviewed on 2021-05-23T11:23:50
I really like the shoes but delivery was a bit problematic.
len ross
BUYER BEWARE Merrel Moab POOR quality shoes and after sales …
Reviewed on 2021-05-13T09:11:39
I bought a pair of Moab Merrel walking shoes from Go Outdoors circa May 2018 After 18 months the sole began to detach.I contacted Go outdoors but had no receipt and they had just been taken over and no computer records. They suggested I contacted Merrel who despite no receipt accepted the shoes were faulty and issued a credit goodwill gesture for £125 Good on them so far. The credit had to be used on the website . I replaced the shoes with another pair of Moab2 in Ocltober 2019. After a year of lockdowns and little usage the boots lacing eyelet detached the other shoe is going same way, the sole is beginning to separate and the lining felt damp which is either the Goretex lining failing or leaking in through sole. This time I had online emails. After sending photos all Merrel would offer is a 20% reduction off full price so on the £130 Moab shoes I would still have to pay £104 for a pair which failed again. The bottom line for Merrell shoes is 2 pair failed in 3 years and Merrel think that is OK . they are claiming the latter pair was a goodwill gesture and refuse to replace them again. They fail to appreciate breach of contract is 6 years not 1 year. Goods have to be satisfactory quality. Also having to deface shoes and remove them out of circulation for the credit note was a contract as was the using of the credit note on a new pair shoes. This is breach of contract as the shoes are not of satisfactory quality. They are under a legal duty to repair or replace. No response yet to my 14day letter before action.
today at 3pm merrel accepted we had a contract & offered a credit of £130 to buy a new pair of shoes on their website. It still had the goodwill gesture quote which is not legally correct but that is a fiction I can live with. I’ll upgrade it one star but should not have the hassle
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Michael McCarthy
A fall from grace!
Reviewed on 2021-05-08T19:32:27
I used to swear by my Merrills years ago, now I swear at them! I have a pair which claim to be waterproof but they are not and the shoes are coming away from the soles.How disappointing. They have gone from being hardwearing and comfortable to be overpriced tat. Sad.
Mike McCarthy
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Lynn Fredrickson
Not the same quality anymore
Reviewed on 2021-05-06T14:28:44
Not the same quality anymore. Used to feel right and last. Now basically junk.
Claudia
Recieved excellent customer service
Reviewed on 2021-05-04T15:52:46
Recieved excellent customer service. Thanks!
GARETH DAVIES
Absolutely awful customer service
Reviewed on 2021-05-04T15:04:23
So wish I’d read these reviews before spending quite a lot of money on a rubbish pair of shoes!
After less than four months of light use the lining of the heel has come apart.I contacted Merrell in the hope they may have some pride in their product but as so many other of these reviews have said that was a total waste of time!
Will never be buying Merrell again!
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S H
Merrell censoring negative reviews
Reviewed on 2021-05-04T06:57:30
I recently purchased some shoes from Merrell’s and wanted to return them. The returns system for UK customers is terrible,but when I left a review on this subject on Merrell’s website it was twice rejected by their moderators, in spite of being factually accurate. Disappointing for a company like Merrell not to openly address its issues and it makes you wonder what other reviews are also being rejected.
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Nick
Always been a fan of their gear but…
Reviewed on 2021-04-29T19:05:20
Always been a fan of their gear but hugely disappointed when their Goretex boots started leaking after a couple of months use.Even more disappointing was the response from Merrill, firstly asking me a load of unnecessary questions then deciding to completely ignore my emails. Sadly that seems to be their ethos to faulty product and even though I like their walking shoes I won’t be buying any more of their gear out of principle
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