Review (August 2025)

The official home of your favorite mga entertainment kids toys and products including little tikes, lol surprise! and many more!

47.88M

Estimated Revenue

701.4k

Website Visitors

3.2/5

Trustpilot Score

What do we know about MGA Entertainment?

Estimated Revenue (2020)

$47.88M

Total Employees

770

Founded

1979

Industry

Consumer Goods

Location

Los Angeles, United States

About

MGA Entertainment: The official home of your favorite MGA Entertainment kids toys and products including Little Tikes, LOL Surprise! and many more!

Social Links

Alexa Ranking: 156525

What is MGA Entertainment's Revenue?

MGA Entertainment's estimated revenue for 2024 is $47.88M.

What does MGA Entertainment do?

ABOUT MGA ENTERTAINMENT MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™, Little Tikes®, Springlings Surprise™, Num Noms™, Poopsie Slime Surprise!™, Project Mc2™, Crate Creatures Surprise!™, VIRO Rides™, Na! Na! Na! Surprise and Zapf Creation®. Visit us at www.mgae.com. History: Isaac Larian, CEO and Founder, helped found a company called ABC Electronics in 1982, which later changed its name to Micro Games of America in the late 1980s. Then,in the late 90s when Larian looked to shift from electronic games to dolls, the company name was shorted to MGA. In 2006, MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys.

What are the monthly traffic metrics for Mgae?

6/mo Traffic Growth

-32.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

701k

Time on Site

2.5Mins

Bounce Rate

60%

How fast is Mgae growing?

Mgae has grown by 70.8% in the last 6 months according to SimilarWeb.

How do people interact with Mgae?

Last month, Mgae received 701k visitors who spent an average of 2.5 minutes on the website and visited 5.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Mgae?

419k people (60%) visit Mgae directly. 211.5k (30%) people search for them in Google. Whereas, 26.5k (4%) discover Mgae through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Mgae's email newsletters. Finally, 16.9k (2.4%) people come from affiliates and or paid referrals.

Who uses Mgae?

Mgae's top market is the United States and they receive 497.9k (71.0%) people.
Then the 2nd is Canada with 62.4k (8.9%).
The 3rd is is United Kingdom with 25.1k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Mgae's ads on Google?

Google Ads

Shop Fashion Dolls - Unbox A Plush Fashion Doll - mgae.com

https://www.mgae.com/where-to-buy/na-na-na-surprise/us

Na! Na! Na! Surprise Offers 2-in-1 Surprise: Fashion Doll + Plush Purse. Shop Today. Highlights: Founded In 1979, A Large Private Toy Company, A Diversified Portfolio Of Award-Winning Brands, Customer Care Available.

Collectible Plush Fashion Doll | Na Na Na Surprise | mgae.com

https://www.mgae.com/where-to-buy/na-na-na-surprise/us

Collect Limited Edition Plush Fashion Dolls & Fun Purses that can be Attached to Backpacks. Register Your Product. View Manuals. Award Winning Brands. Highlights: Founded In 1979, Customer Care Available.

Shop Fashion Dolls | Unbox A Plush Fashion Doll | mgae.com

https://www.mgae.com/where-to-buy/na-na-na-surprise/us

Na! Na! Na! Surprise Offers 2-in-1 Surprise: Fashion Doll + Plush Purse. Shop Today. Award Winning Brands. View Manuals. Register Your Product. Highlights: Founded In 1979, Customer Care Available.

Keyword: fashion dolls

Collectible Dolls | Toys for Girls | mgae.com

https://www.mgae.com/where-to-buy/lol-surprise/us

Unbox This Year's Hottest Toy - L.O.L. Surprise Dolls! Shop Today. Find a Retailer. Shop New Styles. Styles: Boys, Lights Glitter, OMG Lights, Tiny Toys.

Collectible Plush Fashion Doll | Na Na Na Surprise | mgae.com

https://www.mgae.com/where-to-buy/na-na-na-surprise/us

Collect Limited Edition Plush Fashion Dolls & Fun Purses that can be Attached to Backpacks. Register Your Product. View Manuals. Award Winning Brands. Highlights: Founded In 1979, Customer Care Available.

What do Mgae's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

Mgae
5 Star
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4 Star
0.0%
3 Star
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2 Star
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1 Star
100.0%
Read reviews that mention
DisneyPrincess

Quality Control Issue MGA don't care

Reviewed on 2020-12-21T17:10:14

MGA Entertainment have a quality control issue. Yes their toys are amazing, very well designed and youcan tell alot of effort has been put into them HOWEVER some of the toys clearly aren't checked before being packed and sold and MGA will NOT take responsibility for it! I purchased the LOL Surprise Remix Super Surprise set from The Entertainer. The first doll was in perfect condition, the second one turned out great too apart from slight scoffing on her boots..the third doll 'Bad Gurl' had the SAME hands on each arm basically she has 2 left hands!! Did MGA care? Did they kindly offer me a replacement hand? Did they offer a replacement doll? NOPE! They literally didn't care in the slightest. They had the audacity to basically tell me it's 'The Entertainer's' problem (when it most certainly IS NOT as they trust MGA to send them quality control checked items so no IT IS NOT upto them to solve this issue! 'Bad Gurl' having 2 left hands was not the only issue either. Metal Chick has one slightly longer leg than her other one and her corset was bent and thus wouldn't snap on her correctly as it should..it is too small for her. I wrote to MGA about all the issues even providing the photographic evidence and they point blank refused to do anything. Luckily I did end up contacting The Entertainer. I will leave a seperate review on them with more detail on how they handled this issue but they have supposedly sent me a replacement of the pack after I told them about MGA's response and sent them the photos too. Extremely disappointed with MGA. Posh high end doll company 'Integrity Toys' happily send replacement parts all the time and Hasbro have sent me replacement in the past when I lost a doll hand. I don't understand why MGA are so pretentious that they refuse to do what's right..they have no decent excuse whatsoever! Disgraceful!
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