Review (August 2025)

Mintel is a global award winning market intelligence agency. we provide expert analysis of consumer trends, market statistics and industry reports.

60M

Estimated Revenue

561.13k

Website Visitors

4/5

Trustpilot Score

What do we know about Mintel?

Estimated Revenue (2020)

$60M

Total Employees

1400

Founded

1972

Industry

Market Research

Location

London, United Kingdom

About

Mintel: Mintel is a global and award-winning provider of Market Research. We deliver top-class data, Market research, trends & insights to impact your business.

Social Links

Alexa Ranking: 130072

What is Mintel's Revenue?

Mintel's estimated revenue for 2024 is $60M.

What does Mintel do?

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals' strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That's our Market Intelligence. That's how we help businesses grow. It's why we're the leaders in it.

What are the monthly traffic metrics for Mintel?

6/mo Traffic Growth

14.70%

All Time Traffic Growth

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Monthly Hits

561k

Time on Site

4.3Mins

Bounce Rate

44%

How fast is Mintel growing?

Mintel has grown by -4.2% in the last 6 months according to SimilarWeb.

How do people interact with Mintel?

Last month, Mintel received 561k visitors who spent an average of 4.3 minutes on the website and visited 7.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Mintel?

286.8k people (51%) visit Mintel directly. 231.7k (41%) people search for them in Google. Whereas, 7k (1%) discover Mintel through Facebook, Reddit, and YouTube. 13.4k (2%) visitors come from Mintel's email newsletters. Finally, 622.1 (0.1%) people come from affiliates and or paid referrals.

Who uses Mintel?

Mintel's top market is the United Kingdom and they receive 184.4k (32.9%) people.
Then the 2nd is United States with 123.4k (22.0%).
The 3rd is is China with 31.4k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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