Review (August 2025)

Monticello—home of thomas jefferson, 3rd us president (potus3). author, declaration of independence, va statute for religious freedom. founder, university of virginia. world heritage site, charlottesville, va. daily tours.

3.37M

Estimated Revenue

238.49k

Website Visitors

4/5

Trustpilot Score

What do we know about Thomas Jefferson Foundation?

Estimated Revenue (2020)

$3.37M

Total Employees

210

Founded

1923

Industry

Museums And Institutions

Location

Charlottesville, United States

About

Thomas Jefferson Foundation:

Social Links

Alexa Ranking: 105031

What is Thomas Jefferson Foundation's Revenue?

Thomas Jefferson Foundation's estimated revenue for 2024 is $3.37M.

What does Thomas Jefferson Foundation do?

The Thomas Jefferson Foundation (formerly the Thomas Jefferson Memorial Foundation) owns and operates Monticello, the mountaintop home of Thomas Jefferson and the only home in America on the elite World Heritage List of the United Nations. Incorporated in 1923, after the federal government waived its third opportunity to acquire Monticello for the nation, the Foundation purchased the house and land from the Levy family, stewards of the estate for 89 years. As a private, nonprofit organization, the Foundation receives no regular federal or state budget support for its twofold mission of preservation and education. Since 1923, the Thomas Jefferson Foundation has steadily expanded its role as a museum and educational institution. Its facilities now include the house and gardens on nearly 2,000 of Jefferson's original 5,000 acres; the Robert H. Smith International Center for Jefferson Studies next door at Kenwood, a headquarters for Jeffersonian research and teaching and home to the Jefferson Library; and the Thomas Jefferson Center for Historic Plants, which propagates heirloom varieties and makes them available to institutions and individuals. The David M. Rubenstein Visitor Center and Smith Education Center hosts state-of-the art exhibits for visitors of all ages. It serves as the gateway to Jefferson's timeless Monticello, preparing guests for their trips to the historic mountaintop through dynamic content presenting fresh perspectives on Monticello and the enduring significance of Jefferson's life and ideas. About a half a million people visit Monticello each year.

What are the monthly traffic metrics for Monticello?

6/mo Traffic Growth

-27.30%

All Time Traffic Growth

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Monthly Hits

238k

Time on Site

2.9Mins

Bounce Rate

64%

How fast is Monticello growing?

Monticello has grown by -12.5% in the last 6 months according to SimilarWeb.

How do people interact with Monticello?

Last month, Monticello received 238k visitors who spent an average of 2.9 minutes on the website and visited 2.0 different pages per session. Overall, 64% of people bounce on the first visit.

How do people find Monticello?

41.5k people (17%) visit Monticello directly. 182.3k (76%) people search for them in Google. Whereas, 4.9k (2%) discover Monticello through Facebook, Reddit, and YouTube. 344.6 (0%) visitors come from Monticello's email newsletters. Finally, 114.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Monticello?

Monticello's top market is the United States and they receive 203k (85.1%) people.
Then the 2nd is United Kingdom with 4.3k (1.8%).
The 3rd is is Canada with 3.8k (1.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Monticello's ads on Google?

Google Ads

Thomas Jefferson's Monticello - Enjoy Monticello Year Round

https://visit.monticello.org/reopening/

Come Experience Enhanced Safety Measures & A Redesigned, Family-Friendly Experience. Dine, Take A Hike, Explore Our Gardens & Tour The Estate. Save When You Buy Tickets Online. Dine. Museum. Explore Our Gardens. Take A Hike. Gardens. Calendar. Tours. Gifts.

Jefferson's Monticello‎

https://www.monticello.org/

Official Site for Tickets & Hours. Info to Make the Most of your Visit. Make A Donation. Buy Online. Plan A Visit. Get Email Updates. Find A Quote. Brands: Meet our 3rd President, Get the facts of his life, Watch videos.

Monticello.org - Jefferson's Monticello‎

http://home.monticello.org/

Official Site for Tickets & Hours. Info to Make the Most of your Visit Categories: Furniture, Home Accents, Gifts For Him

Thomas Jefferson's Monticello - Enjoy Monticello Year Round

https://visit.monticello.org/reopening/

Come Experience Enhanced Safety Measures & A Redesigned, Family-Friendly Experience. Dine, Take A Hike, Explore Our Gardens & Tour The Estate. Save When You Buy Tickets Online. Gifts. Tours. Take A Hike. Gardens. Calendar. Museum. Explore Our Gardens.

Jefferson's Monticello - Monticello.org‎

http://home.monticello.org/

Official Site for Tickets, Hours, & Info to Make the Most of your Visit Categories: Furniture, Home Accents, Entertaining & Serveware, Gifts For Him…

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