Review (April 2024)

Shop morphe.com to blend the rules. iconic eyeshadow palettes, makeup brushes and lip colors. a beauty brand created for the creators.

2M

Estimated Revenue

3.39M

Website Visitors

3.6/5

Trustpilot Score

What do we know about Morphe?

Estimated Revenue (2020)

$2M

Total Employees

440

Founded

2009

Industry

Cosmetics

Last Funding Date

Private Equity Jan 2017

Location

San Francisco, United States

About

Morphe: Shop Morphe.com to blend the rules. Eyeshadow palettes, makeup brushes and lip colors from James Charles, Jaclyn Hill, and others. A beauty brand created for the creators.

Social Links

Alexa Ranking: 66043

What is Morphe's Revenue?

Morphe's estimated revenue for 2023 is $2M.

What does Morphe do?

Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally. A beauty brand created for the creators. For the dreamers. For those looking for killer makeup without killing their wallet. A place where our #MorpheBabe can let their passion and creativity for beauty fly high. We're more than just a brand; we're a ride-or-die fam.

What are the monthly traffic metrics for Morphe?

6/mo Traffic Growth

-16.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

3.2Mins

Bounce Rate

49%

How fast is Morphe growing?

Morphe has grown by 54.6% in the last 6 months according to SimilarWeb.

How do people interact with Morphe?

Last month, Morphe received 3M visitors who spent an average of 3.2 minutes on the website and visited 4.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Morphe?

1.3M people (38%) visit Morphe directly. 1.7M (51%) people search for them in Google. Whereas, 158k (5%) discover Morphe through Facebook, Reddit, and YouTube. 37.9k (1%) visitors come from Morphe's email newsletters. Finally, 73.8k (2.2%) people come from affiliates and or paid referrals.

Who uses Morphe?

Morphe's top market is the United States and they receive 1.5M (43.7%) people.
Then the 2nd is Australia with 536.8k (15.8%).
The 3rd is is United Kingdom with 320.8k (9.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Morphe's customers say about them?

Review Score

3.6/5

Total Reviews

18

Info

Morphe Brushes
5 Star
62.5%
4 Star
0.0%
3 Star
0.0%
2 Star
6.3%
1 Star
31.3%
Read reviews that mention
Chans

Happy with Morphe would be happy to…

Reviewed on 2021-04-06T17:43:31

Happy with Morphe would be happy to shop again slight issue but Morphe solved right away.
Jay

Surprisingly fast shipping during COVID! (Shipping to London)

Reviewed on 2021-03-19T12:51:19

Reading the other reviews I was concerned that my package was going to be really late.I ordered two pallets and they actually came within the same week of ordering them! They do mention that it could take up to 14 working days (extra 10 working days on to of the 4 working day delivery). Very surprised by the outcome. I haven't tried the make-up yet so I will review that once I have used them. Overall really good experience ordering online.
read more
cait driscoll

Very impressed!

Reviewed on 2021-02-05T11:36:29

Recently received an order of a palette and eyeshadow base and I’m very impressed.The actual products themselves are great but it was easy to navigate my way around the site and the package came on time, even in the midst of a pandemic!
read more
Howard

Great quality.

Reviewed on 2020-12-21T17:28:52

I put an order in, it did take a while to deliver as the dreaded Hermes were the courier.Parcel arrived battered, damp with a hole in it. Reported to to Morphe and they replace the missing brush. Eyeshadow sets are beauty and have amazing staying power even without the use of a primer.
read more
Sharri Farrimond

never had issue

Reviewed on 2020-12-15T19:28:10

never had an with products or delivery ordered 3 JACLYN HILL pallets some brushes for my daughters for christmas they arrived fast and are of the quality i expected.I like the brands on offer and they do some really good deals.
read more
John Harrison

Lipstick came broken.

Reviewed on 2020-12-10T12:59:09

Lipstick came broken.. They asked me to pay for the return of a faulty item!!! The item was around £40 would have cost £10 to return!!Had to give a broken product to family for xmas... Will never use Morphe again and my partner LOVES using them aswell.... We're stubern and will swap brands now.. All for the price of the postage... Greedy company
read more
Adreena

Order did not arrive

Reviewed on 2020-10-25T23:12:21

Order did not arrive. No responsive customer service and no refund.
Mary James

Great products and fair price

Reviewed on 2020-08-26T22:11:21

Great products and fair price! My favorites are the liquid lipsticks, lipglosses and the original Jaclyn Hill pallete.I use it every day!!
read more

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