Review (August 2025)

Join emerald club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).

15.48M

Estimated Revenue

1.46M

Website Visitors

2.7/5

Trustpilot Score

What do we know about National Car Rental?

Estimated Revenue (2020)

$15.48M

Total Employees

870

Founded

1947

Industry

Leisure Travel Tourism

Location

Clayton, United States

About

National Car Rental: Join Emerald Club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).

Social Links

Alexa Ranking: 28182

What is National Car Rental's Revenue?

National Car Rental's estimated revenue for 2024 is $15.48M.

What does National Car Rental do?

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry's first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. In addition, Emerald Club members can choose to receive EmeraldAlertsSM – emailed communications that include Arrival and Return Alerts, and Drop & GoSM service with convenient eReceipts. In 2012, National was named "Best Rental Car Company in North America" by Business Traveler magazine. Executive Travel magazine also recognized National in 2011 as the top rental car service in the travel industry, honoring the brand with its "Leading Edge Awards." In addition, the SmarterTravel Editors Choice Award went to Emerald Club in 2010 and 2011 as the "Best Rental Car Loyalty Program." National is the Official Car Rental Company of the PGA of America.

What are the monthly traffic metrics for Nationalcar?

6/mo Traffic Growth

86.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

4.5Mins

Bounce Rate

37%

How fast is Nationalcar growing?

Nationalcar has grown by 5.8% in the last 6 months according to SimilarWeb.

How do people interact with Nationalcar?

Last month, Nationalcar received 1M visitors who spent an average of 4.5 minutes on the website and visited 4.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Nationalcar?

605k people (41%) visit Nationalcar directly. 704.2k (48%) people search for them in Google. Whereas, 14.2k (1%) discover Nationalcar through Facebook, Reddit, and YouTube. 65.8k (5%) visitors come from Nationalcar's email newsletters. Finally, 10k (0.7%) people come from affiliates and or paid referrals.

Who uses Nationalcar?

Nationalcar's top market is the United States and they receive 1.4M (94.1%) people.
Then the 2nd is Canada with 11.3k (0.8%).
The 3rd is is Brazil with 8.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nationalcar's ads on Google?

Google Ads

National® Car Rental

https://www.nationalcar.com/en/home.html

Book Direct. National® understands that travel plans may change so we have made it easy to do so. As an essential service provider, we're dedicated to helping you reach your destination. Benefits for Business. Bypass the Counter Today. Join Emerald Club Now.

nationalcar.com - National® Car Rental - Go Like A Pro™‎

https://www.nationalcar.com/

Enjoy travel specials & online exclusive deals with National®. Reserve today! Get GPS & other amenities · Online check-in · Award-winning service · Worldwide locations Types: Intermediate Car, Standard Car, Full Size Car, SUV/Crossover

NationalCar.com - National® Car Rental - Book With Confidence

https://www.nationalcar.com/en/home.html

Feel safe and confident when it's time to hit the road again. Your trip is backed by our extended no-fee cancellation policy so you can book worry free. Specials in Your Inbox. Choose Any Car & Go. Emerald Priority Service. Join Emerald Club Now.

NationalCar.com - National® Car Rental‎

https://www.nationalcar.com/en_US/car-rental/home.html

Reserve now for last minute travel specials & Internet only deals! Online check-in · Earn points with rentals · Get discounts as a member · Worldwide locations 239 State St, Brooklyn, NY‎ - (347) 763-1902‎ - Open today · 9:00 AM – 1:00 PM Sunday 9:00 AM –

National® Emerald Club®‎

https://www.nationalcar.com/en/emerald-club.html

Choose any rental car and only pay the Midsize rate! Go Like a Pro. Frequent Traveler Rewards. Reserve via Mobile App. Choose Any Car You'd Like. Leave the Lines Behind. Convenient eReceipts. Choose Your Rewards. Bypass the counter. Types: Intermediate Ca

What do Nationalcar's customers say about them?

Review Score

2.7/5

Total Reviews

8

Info

Nationalcar
5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
25.0%
1 Star
50.0%
Read reviews that mention
Robert

They used to be great

Reviewed on 2021-03-15T21:16:53

They used to be great. I don't know what happened. Now I have to spend more time with customer service to get things right than ever before.Waste of time in my opinion. I should just be able to rent a car and return it. They promise one price then charge another on return. I ask/reserve a specific car type and when I get there, it's not available. I am an executive elite member, I used them a lot... No more. Time getting what's expected it more valuable than time waiting on the phone with customer service. I'm done with national.
read more
Nick

National Can Not Be Trusted!

Reviewed on 2020-03-12T10:49:01

Booked a car with National for Villahermosa airport in Mexico for 24th November 2019.I arrived at the airport only to be met by their agent saying that the car I booked was not available and that they had no other cars available at all, and I had to request a full refund through the booking website. The booking website refused a refund saying they only provide partial refunds even though no service was provided. I attempted a chargeback only for it to be refused as National claimed it was a no-show and denied that no cars where available. National acted very dishonestly and the booking company holidayautos.com can not be trusted to honour service obligations. I had to book a car with another rental company costing even more, plus the original booking amount that was lost. Not only should the car I booked have been available, or at the very least an alternative, National should also be honest about this when trying to get a refund for services not provided! DO NOT EVER BOOK WITH NATIONAL OR HOLIDAYAUTOS.
read more
Appie

Booked (and paid 1000 euro's) the…

Reviewed on 2020-02-23T02:42:24

Booked (and paid 1000 euro's) the rental car upfront. Upon arrival at the desk of National in New Orleans Airport a lady called Merrel (or Merryl)offered no service at all. What a horrible person!!! After showing the voucher and credit card she told us that the name on the booking was not the same as the name on the credit card and therefor she could not give the car to us???? What??? I paid that car in full upfront! They only needed the credit card to charge the safety deposit of 200 USD. What a BS! It was the beginning of my holiday.... No rental car!!! I had to book a new rental car (again over 1000,- euro) because of her and lost not only an extra 1000 euro but also almost a day to get that arranged. National Rental Car -> NEVER! NO MORE!
read more
Cecilie Poulsen

Great experiences both in Denmark and Spain

Reviewed on 2019-10-18T14:53:13

I have used National 2 times both in DK and in Spain and both have been a wonderful experience. Ialready booked them for my next trip to Denmark in November.
read more
Andreas

Downgrade sold as "same class" without compensation

Reviewed on 2016-06-07T10:40:33

I have recently completed my rental of one of National's vehicles in LA, USA. I booked a "Jeep Grand Cherokee or similar" online.However, upon arrival I got to choose between a Jeep Compass and a Dodge Journey. I know that I cannot expect to get the exact Jeep G.C., but I do expect a car in a similar class - this was not the case, as only much cheaper options were presented to me. I ended up taking the Dodge, but with no discount. I used National (and not the cheaper competitors) to avoid situations like this. Is this really what to expect from National?!
read more
Christian Andersen

Car rental made easy, at a high standard

Reviewed on 2014-12-10T10:58:00

I have now rented cars with National 8 times in the last few years. They have actually managed to fulfill my expectations almost to perfection.The very limited issues have been solved to my satisfaction. - The Emerald club system allows me to pick my car. This means a lot to me. - Good cars, mostly almost new with low milage. - Cars have en all been very clean inside and out. - The attendants have always been very friendly and efficient. - When renting at National, I have never tried to wait in line, for more than 2 minutes, for check out or return. (very much unlike my experiences with other establishments) Bottom line for me it is worth the extra pennies.
read more
Arcy

Heavens forbid getting in the way of the CSRs weekend plans

Reviewed on 2014-11-25T18:29:12

The customer service attendant who I spoke with when picking up the car (Friday November 21, 2014),couldn't be bothered with anything that would take time away from his scheduled Friday night activities. The customer ahead of me was missing proof of address (a bill) and asked the attendant if he could run to his place to get it (he mentioned he lived 5 minutes away in the same neighborhood). The attendant without hesitation said NO, it would be closing time by the time he got back. When it was my turn, due to it being past closing time, the attendant could not be bothered with properly checking the car with me nor giving me any sort of instructions about the basics of the vehicle I was renting. He handed me the keys, asked a co-worker to open the gate for me so that I could leave.... Simply appalling!
read more
Mig Selv

Good cars, but they try to trick you with expensive deals (Vancouver Airport)

Reviewed on 2014-01-04T22:23:27

Had it booked from home, but arriving at Vancouver Airport, they did not have my car. They asked med to transfer down to a smaller car without a good reduction in the price,also they tried to sell me all kinds of insurances you don't need. Also a very long waiting time, even though the no que at the desk. The staff was very rude in their way of speaking. Not recommended.
read more

Strikingly

Strikingly is the best free website builder for anyone to create a gorgeous, mobile-friendly website easily. quick, simple and stylish. make your own free website today.... More

Category

Computers Electronics and Technology

Monthly Traffic

645.02k

92.46%

Ad Spend

$319.89k

Fidelity

Fidelity investments offers financial planning and advice, retirement plans, wealth management services, trading and brokerage services, and a wide range of investment products including mutual funds, etfs, fixed income bonds and cds and much more.... More

Category

Finance

Monthly Traffic

78.95M

29.55%

Ad Spend

$1.26M

Dell

Shop the latest dell computers & technology solutions. laptops, desktops, gaming pcs, monitors, workstations & servers. free & fast delivery... More

Category

Computers Electronics and Technology

Monthly Traffic

57.67M

15.16%

Ad Spend

$675.53k