Review (August 2025)

Wmtv - nbc15 | wisconsin local news, weather, sports | madison, wi

505k

Estimated Revenue

1.9M

Website Visitors

4/5

Trustpilot Score

What do we know about WMTV NBC 15?

Estimated Revenue (2020)

$505k

Total Employees

75

Founded

1954

Industry

Broadcast Media

Location

Madison, United States

About

WMTV NBC 15: WMTV | News, Weather, and Sports | Madison, WI

Social Links

Alexa Ranking: 259173

What is WMTV NBC 15's Revenue?

WMTV NBC 15's estimated revenue for 2024 is $505k.

What does WMTV NBC 15 do?

Leading Broadcast affiliate in Madison Wisconsin. WMTV signed on the air in July 1953 on channel 33 and was an affiliate of ABC, DuMont, and NBC. In 1956, WKOW-TV, which had the CBS affiliation, picked up the ABC affiliation from WMTV after losing CBS to then-new VHF station WISC-TV, thus resulting in WMTV becoming solely affiliated with NBC. In 1960, WMTV switched channels from 33 to 15, where it remained until analog broadcasting ceased just before midnight on February 17, 2009. The station's over-the-air broadcasts are now on digital channel 19, though it is found through PSIP protocol on virtual channel 15. WMTV's digital signal initially had 2 subchannels, 15.1 (NBC) and 15.2 (The AccuWeather Channel); a third subchannel, 15.3, formally launched on April 1, 2013, affiliated with the classic TV and movie network Antenna TV.[1] On October 16, 2010, WMTV became the second commercial TV station in Madison to produce all of its newscasts in high-definition, the first being WISC-TV. On October 18, 2010, the station also began airing its flagship syndicated programs Jeopardy! and Wheel of Fortune in HD.

What are the monthly traffic metrics for Nbc15?

6/mo Traffic Growth

-23.80%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

1.1Mins

Bounce Rate

67%

How fast is Nbc15 growing?

Nbc15 has grown by -35.3% in the last 6 months according to SimilarWeb.

How do people interact with Nbc15?

Last month, Nbc15 received 2M visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Nbc15?

627.7k people (33%) visit Nbc15 directly. 577.8k (30%) people search for them in Google. Whereas, 658.1k (35%) discover Nbc15 through Facebook, Reddit, and YouTube. 3.6k (0%) visitors come from Nbc15's email newsletters. Finally, 452.4 (0.0%) people come from affiliates and or paid referrals.

Who uses Nbc15?

Nbc15's top market is the United States and they receive 1.8M (96.3%) people.
Then the 2nd is Canada with 14k (0.7%).
The 3rd is is United Kingdom with 6.9k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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