Review (August 2025)
Netmums is the uk's biggest parenting website offering local info, expert parenting advice, chat, competitions, recipes and friendly support
3.71M
Estimated Revenue
2.97M
Website Visitors
2.6/5
Trustpilot Score
What do we know about Netmums?
Estimated Revenue (2020)
$3.71M
Total Funding
$2.6M
Total Employees
57
Founded
2000
Industry
Internet
Last Funding Date
Venture (Round not Specified) Sep 2016
Location
London, United Kingdom
About
Netmums: Netmums is the UK's biggest parenting website offering local info, expert parenting advice, chat, competitions, recipes and friendly support
What is Netmums's Revenue?
Netmums's estimated revenue for 2024 is $3.71M.
What does Netmums do?
Netmums was launched in 2000 Engaging with three out of four UK mums, Netmums is the UK's most diverse, inclusive and supportive parenting community. Netmums not only attracts millions of unique users on site every month - with over 2 million registered members generating more than 200,000 posts in the Netmums forum every month - it also hosts the UK's largest parent Facebook audience of 1.3 million followers, and more than 300,000 subscribers to its daily and weekly newsletters. In addition to the forum, the site's unique structure combines the most comprehensive national parenting, pregnancy and fertility content with a local listings channel that spans the entire UK, with more listings than any other family listings site. It is also the only UK site to offer a free online Parent Supporter Service (PSS), which provides free one-to-one support for thousands of the UK's most vulnerable parents via a specially trained team of Parent Supporters, including Health Visitors and staff from Women's Aid. The PSS extended its user support offering in 2017 by launching Netmums Daily Drop-In Clinic that operates every week night in the Netmums forum.
What are the monthly traffic metrics for Netmums?
6/mo Traffic Growth
-8.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
1.2Mins
Pages per Visit
1.0
Bounce Rate
78%
How fast is Netmums growing?
Netmums has grown by 25.8% in the last 6 months according to SimilarWeb.
How do people interact with Netmums?
Last month, Netmums received 3M visitors who spent an average of 1.2 minutes on the website and visited 1.0 different pages per session. Overall, 78% of people bounce on the first visit.
How do people find Netmums?
377.8k people (13%) visit Netmums directly. 2.5M (84%) people search for them in Google. Whereas, 40.1k (1%) discover Netmums through Facebook, Reddit, and YouTube. 37.1k (1%) visitors come from Netmums's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.
Who uses Netmums?
Netmums's top market is the United Kingdom and they receive 1.7M (58.9%) people.Then the 2nd is United States with 580.1k (19.5%).The 3rd is is Australia with 98.3k (3.3%).
Traffic Growth (last 6 months)
What are Netmums's ads on Google?
Google Ads
Netmums - www.Netmums.com
https://www.netmums.com/baby/tell-tale-signs-that-a-nappys-a-good-fit
Educate, inform, inspire & support mums & dads for the duration of their parenting journey. Netmums is trusted, supportive and inclusive of all parents for nearly 20 years. Advertise With Us. View Events. Subscribe To Emails.
Keyword: net mums uk
Netmums - www.Netmums.com
https://www.netmums.com/life/food-the-truth-about-your-foods-carbon-footprint
The good news is that there are plenty of things we can all do to eat greener.
Keyword: netmums uk
What do Netmums's customers say about them?
Review Score
2.6/5
Total Reviews
7
Info
Netmums5 Star
14.3%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
85.7%
Read reviews that mention
Cat Davis
Spam Spam and more Spam
Reviewed on 2020-09-18T16:51:39
Rubbish! Full of adverts and they send 10 emails a day. It's impossible to delete your accounts and they refuse to remove previous posts you have made.I'm sure this goes against my privacy rights!
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Grainne okane
fake reviews recently tried to review…
Reviewed on 2020-06-30T09:54:40
fake reviews recently tried to review someone who i had a bad experience with that i found on netmumswho had glowing 5 star reviews and they would not allow my review to stay up as it was negative and the truth
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Laura
Easy set up
Reviewed on 2020-02-26T13:23:33
Easy set up, found what I was looking for. Answered my questions. Will use more
James Reckons
I'm a long term advertiser
Reviewed on 2019-08-15T15:34:45
I'm a long term advertiser. Years ago it was fab but they got greedy.
As well as all the usual paid listing they started using an external feed of popups which now swamp the site.The result is it's unusable - especially on a desktop.
I also find the site one of the most ugliest web experiences ever. Obviously as a user it bothers me but more so as an advertiser because I want to be sure customers are getting a good experience if I'm paying to advertise on a website.
The update in March is the straw that broke the camels back. They updated the way local listings are shown so that the search is now based on postcode rather than local area. Advertising hasn't been the same since. I monitor how much work I get from Netmums and the stats show a huge decrease since the changes. One of the main issues is that the box to type your post code isn't big enough so customers aren't using it how it's supposed to be used.
I've been over all this with customer service many times over the last year but the bunch in head office are standoffish and unhelpful.
Most of my colleagues have stopped advertising with Netmums because of the detrimental changes, the bombardment of banner ads and the attitude of the staff. They simply do not care.
I'm completely done with Netmums and if they carry on the way they're going they'll lose advertisers as well as site visitors.
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Just another mum
Peddling consumerism & harmful views
Reviewed on 2018-12-04T11:45:41
It’s just peddling consumerism & sensationalised stigmatisated tabloid media hype. e.g; look what they are wearing,you can dress your kids like this too! this is the latest must have toy...
The forums are unregulated and largely perpetuate very harmful views, e.g; “how do I get domestic abuse charges dropped, rape culture doesnt exist, is calling people gay homophobic, what does LGBT mean, Golly wogs are not racist, do we need sex education, am I pregnant, where can I buy prescription fertility drugs online, I found illegal drugs in the babies changing bag, my child only eats chicken nuggets, is my partner cheating, What do you think of this drama at the school gates.
It’s where you go if you want to have these conversations ..... it’s Jeremy Kyle meets the stooges.
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Camilla Willson
Full of ads and click bait
Reviewed on 2017-06-21T21:16:02
Full of ads and click bait - don't care a fig about the users. Terrible moderation and reviews seemto be mostly from business owners plugging their businesses.
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Bella B
Don't trust their reviews
Reviewed on 2016-02-29T05:58:14.105
recently reviewed a handful of mother and toddlers groups. There were two particular classes that I didn't enjoy parts of abd stated so,I think from memory I gave the class a 3 star as it wasn't all bad.
I was stunned this evening to receive an email saying my review was removed as the class owner had challenged. My review was fair, honest and factual. I explained the content of the class trust and what aspects I enjoyed. I now know why all the reviews are 5 stars for the class. Netmums doesn't print reviews that don't gloat about classes. Do not trust this site for reviews!!!!!
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