Networkadvertising: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

The network advertising initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.

14.97M

Estimated Revenue

548.42k

Website Visitors

4/5

Trustpilot Score

What do we know about Network Advertising Initiative (NAI)?

Estimated Revenue (2020)

$14.97M

Total Employees

18 Founded

2000

Industry

Marketing And Advertising

Location

Washington, United States

About

Network Advertising Initiative (NAI):

Social Links

Alexa Ranking: 35672

What is Network Advertising Initiative (NAI)'s Revenue?

Network Advertising Initiative (NAI)'s estimated revenue for 2024 is $14.97M.

What does Network Advertising Initiative (NAI) do?

Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. With nearly 100 members, just about every Internet ad served in the US involves the technology of one or more NAI companies. These third-party services are crucial for a diverse Internet ecosystem and digital economy as they help to facilitate the dynamic, free, ad-supported Internet that consumers love and expect. But privacy and consumer trust are also crucial. The NAI's role, therefore, is to ensure the health of the online ecosystem by maintaining and enforcing high standards for data collection and use in interest-based advertising on desktop, mobile, and beyond. With buy-in and support from our member companies, the NAI sets the bar for consumer privacy through a body of self-regulatory policies – the NAI Code – and through a robust compliance enforcement program that helps members live up to our high standards, but holds them accountable when they don't.

What are the monthly traffic metrics for Networkadvertising?

6/mo Traffic Growth

24.70%

All Time Traffic Growth

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Monthly Hits

548k

Time on Site

1.3Mins

Bounce Rate

61%

How fast is Networkadvertising growing?

Networkadvertising has grown by -23.7% in the last 6 months according to SimilarWeb.

How do people interact with Networkadvertising?

Last month, Networkadvertising received 548k visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Networkadvertising?

454.3k people (83%) visit Networkadvertising directly. 16.5k (3%) people search for them in Google. Whereas, 11.1k (2%) discover Networkadvertising through Facebook, Reddit, and YouTube. 8.3k (2%) visitors come from Networkadvertising's email newsletters. Finally, 1.8k (0.3%) people come from affiliates and or paid referrals.

Who uses Networkadvertising?

Networkadvertising's top market is the United States and they receive 369.2k (67.3%) people.
Then the 2nd is Germany with 14.9k (2.7%).
The 3rd is is United Kingdom with 14.2k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Networkadvertising's ads on Google?

Google Ads

Opt out of IBA - networkadvertising.org‎

https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options

Learn how to opt out of interest based advertising Options: Browser Controls, Mobile Advertising ID Controls, Add-Ons…

Opt out of IBA - NetworkAdvertising.org‎

https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options/

Learn how to opt out of interest based advertising. Mobile Ad ID Controls. Opt-out Tools. Browser Controls. Types: Browser Controls, Mobile Ad ID Controls, Opt-out Tools.

Network Advertising Initiative | NAI‎

https://www.networkadvertising.org/join-nai/

Learn the privacy rules of the road for your company. Data Collection. Code of Conduct. Third-Party Advertising. Types: Browser Controls, Mobile Ad ID Controls, Opt-out Tools.

Opt out of IBA - NetworkAdvertising.org