Review (August 2025)

Nolo makes the law accessible to everyone by offering an extensive library of free, legal articles and a catalog of diy products and legal services designed to help you solve your everyday legal problems.

35M

Estimated Revenue

5.71M

Website Visitors

1.4/5

Trustpilot Score

What do we know about Nolo?

Estimated Revenue (2020)

$35M

Total Employees

130

Founded

1971

Industry

Legal Services

Location

Pleasanton, United States

About

Nolo: Nolo's law firm advertising and legal lead generation platform can help lawyers drive new clients in a cost effective way.

Social Links

Alexa Ranking: 3873

What is Nolo's Revenue?

Nolo's estimated revenue for 2024 is $35M.

What does Nolo do?

Today, over 76% of consumers start their search for legal information or an attorney online.[i] Yet, with all of the resources available, the law can still be hard to understand and intimidating. We strive to make the law accessible to everyone—to help people find answers to everyday legal and business questions. Also, for the 500,000 solo and small law firms in the U.S., the Martindale Legal Marketing Network division provides a cost-effective way to gain exposure and connect with prospective clients who come to our sites for legal information. Consumer Legal Information & Attorney Directory Our network of sites is one of the Internet's largest libraries of consumer-friendly legal articles–all available for free. Whether consumers are looking for information about their "first DUI" or "chapter 7 bankruptcy," they can find relevant articles. Nolo's editorial team delivers complex legal information in simple-to-understand terms. Through either the Nolo.com or Lawyers.com directories, consumers can also research and connect with attorneys in their area who handle their particular kind of legal matter. Do-It-Yourself Products Consumers and small business owners can handle many legal matters themselves with Nolo's do-it-yourself products, which range from online forms and software to books and eGuides. Our bestselling will software, WillMaker, and our easy-to-use Online LLC form are just a few of our featured products. For more information, visit our store. Attorney Lead Generation & Marketing For many solo and small law firms, marketing isn't their expertise, and they just don't have the budget and staff to compete against larger law firms. The Martindale Legal Marketing Network's comprehensive marketing solution provides smaller law firms with a cost-effective way to gain exposure to our 15 million consumer visitors and to receive real-time leads from among the 100,000 people requesting legal help. Our services include lead generation, professional websites and profiles, and live chat services.

What are the monthly traffic metrics for Nolo?

6/mo Traffic Growth

15.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

1.4Mins

Bounce Rate

77%

How fast is Nolo growing?

Nolo has grown by -4.8% in the last 6 months according to SimilarWeb.

How do people interact with Nolo?

Last month, Nolo received 6M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Nolo?

664.6k people (12%) visit Nolo directly. 4.9M (86%) people search for them in Google. Whereas, 24.5k (0%) discover Nolo through Facebook, Reddit, and YouTube. 8.8k (0%) visitors come from Nolo's email newsletters. Finally, 8.9k (0.2%) people come from affiliates and or paid referrals.

Who uses Nolo?

Nolo's top market is the United States and they receive 5M (87.6%) people.
Then the 2nd is Canada with 91.3k (1.6%).
The 3rd is is India with 74.6k (1.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nolo's ads on Google?

Google Ads

Nolo.com - Nolo - Official Site - Legal Forms, Books & Software

https://store.nolo.com/products/

America's #1 DIY Legal Forms, Books & Software. Easily Download Hundreds Of Products. Create Documents For Your Business Or Personal Needs Including Your Will, Trust, And LLC. Do It Yourself. Estate Planning. Executor Documents. Personal Finance. All Legal Issues.

Low Cost Civil Lawyer | 100% Free Case Evaluation | nolo.com‎

https://www.nolo.com/sem/find-a-lawyer

Get Your Free Settlement Claim Review With A Top Law Firm Now. Easy 4-Step Process.

#1 Low Cost Attorney | Best Attorneys in New York | nolo.com‎

https://www.nolo.com/sem/find-a-lawyer

You Have Rights! We Win Cases — Free Evaluation — Get Started. Since 2008. Nolo® Legal Network. Rated Excellent 4.5/5. Free Case Review. Most Comprehensive. Types: Personal Injury, SSDI, Bankruptcy, Workers Comp, DUI/DWI, Criminal Defense, Probate, Asbest

Low Cost Civil Lawyer | 100% Free Case Evaluation

https://www.nolo.com/sem/find-a-lawyer

Get Your Free Settlement Claim Review With A Top Law Firm Now. Easy 4-Step Process. Largest Network Of Lawyers. Search by Practice Area. Start Fighting For Your Rights! Since 2008. Free Case Review. Most Comprehensive. Rated Excellent 4.5/5. Nolo® Legal Network.

Low Cost Civil Lawyer - 100% Free Case Evaluation - nolo.com

https://www.nolo.com/sem/find-a-lawyer

Largest Network Of Lawyers. Search by Practice Area. Start Fighting For Your Rights!

What do Nolo's customers say about them?

Review Score

1.4/5

Total Reviews

85

Info

Nolo - Law for All
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
95.0%
Read reviews that mention
Brandon L.

Terrible service

Reviewed on 2021-03-26T16:49:56

Terrible service, and shady business practices. The "leads" are not well vetted at all.We were initially persuaded by a sales rep Jimmy Le, who made numerous, false claims and promises. When we attempted to follow up and address issues/concerns with Jimmy Le, he vanished, refusing to respond to e-mails. But, back to the "leads" that we received... many came from people that never requested to speak with a lawyer, were not interested in hiring a lawyer, were inquiring on behalf of someone else, etc. We've spent hours disputing leads and requesting refunds. About half of the requests were fulfilled, while the other half were denied and no refund/credit given. When you appeal the denial, they almost immediately respond upholding the denial without justification. Do not waste your money or time!
read more
Allysyn Overton

Doesn't work--won't issue a refund

Reviewed on 2021-03-02T01:13:34

The people who work there are very nice, but I'm not paying for very nice, I'm paying for leads.I've given countless consultations, and even spoken to leads who wouldn't even give me their info, because they didn't trust me. I have a very high conversion rate normally. This system just doesn't work. These people are doing internet searches for their matters because they cannot afford to hire a lawyer to do the research for them. They don't have money. They only want a free handout and help for free. I requested a refund, but they refused.
read more
Steve

Read the reviews FROM OTHER LAWYERS…

Reviewed on 2021-03-01T23:13:23

Read the reviews FROM OTHER LAWYERS (not those seeking free advice and not from people who use NOLO for forms and the like),they are universally 1 star. Take the hint. I only wish I found this site BEFORE I paid for leads. The deserve less than zero stars, and based on their comments, they know its crap.
read more
marshal Garmo

Attorneys stay away from this company

Reviewed on 2021-02-23T23:57:29

I would never do business with Martindale Nolo. Although they asked me to try them for a month and charged me $1,062 for 20 legal leads,they charged me another $1,062 just 8 days later. They kept sending me useless leads Attorney Marshal Garmo
read more
Richard Eagles

Attorneys: Avoid the Pay Per Lead Service. It is Trash

Reviewed on 2020-12-17T11:08:08

The leads are trash. The leads are from people who can’t afford even the most modest of fees (at least half already had court appointed counsel and were declared indigent),fake/spam sources, were people seeking free legal advice who would lie on their submissions, or from consumers who don’t understand what practice area they need and select the wrong option (example: a crime victim mistakenly asking for criminal defense lawyer to sue the perpetrator). Nolo will deny your request for a credit about half of the time even if it blatantly falls into one of the categories eligible for credit under their policy. The leads are basically people who Googled a generic lawyer phrase, found Nolo or one of its affiliate websites, was asked for their email, phone number, and what type of lawyer they were looking for, and it is then forwarded to a subscribing attorney without any other vetting or clarification. At $50-$60 per lead, it is not worth it in the slightest. There are better ways to invest your money.
read more
Kris Meyli

Goog company

Reviewed on 2020-12-12T11:51:26

Goog company. I leave a good review. Thanks to the workers
margaret H browning

If I could give a minus star I would

Reviewed on 2020-11-28T10:29:50

If I could give a minus star I would. This company is very good at taking their fees and not providingany legal assistance short of advising you in email they are not avalaible.
read more
Margaret M. Priesmeyer-Masinte

Did not work for me.

Reviewed on 2020-11-23T18:17:36

I talked to some very nice NOLO representatives who were very convincing. Unfortunately,The product was no good. While I did get referrals all were a waste of time. Virtually all contacts had no money to pay even the lowest retainer. Some contacts appeared generated or fake. I signed up for one month only to try it out and was shocked when it auto renewed. I was out $1,200.00 got zero for it. They would not refund the auto renew. I do not recommend this company.
read more

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