Npd: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Data-driven growth. the npd group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world.

386.25M

Estimated Revenue

258.51k

Website Visitors

4/5

Trustpilot Score

What do we know about The NPD Group?

Estimated Revenue (2020)

$386.25M

Total Employees

1800

Founded

1966

Industry

Market Research

Location

Port Washington, United States

About

The NPD Group: NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.

Social Links

Alexa Ranking: 81097

What is The NPD Group's Revenue?

The NPD Group's estimated revenue for 2024 is $386.25M.

What does The NPD Group do?

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry.

What are the monthly traffic metrics for Npd?

6/mo Traffic Growth

7.00%

All Time Traffic Growth

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Monthly Hits

259k

Time on Site

2.3Mins

Bounce Rate

65%

How fast is Npd growing?

Npd has grown by -8.1% in the last 6 months according to SimilarWeb.

How do people interact with Npd?

Last month, Npd received 259k visitors who spent an average of 2.3 minutes on the website and visited 3.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Npd?

112k people (43%) visit Npd directly. 110.8k (43%) people search for them in Google. Whereas, 6.4k (2%) discover Npd through Facebook, Reddit, and YouTube. 5.5k (2%) visitors come from Npd's email newsletters. Finally, 15k (5.8%) people come from affiliates and or paid referrals.

Who uses Npd?

Npd's top market is the United States and they receive 158.7k (61.4%) people.
Then the 2nd is Canada with 12.7k (4.9%).
The 3rd is is Mexico with 9.8k (3.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Npd's ads on Google?

Google Ads

Industry Reports Available | Understand Consumer Behavior‎