Review (August 2025)

Nu-in | fashion. sustainably driven.

6.67M

Estimated Revenue

212.2k

Website Visitors

3.6/5

Trustpilot Score

What do we know about nu-in.com?

Estimated Revenue (2020)

$6.67M

Total Employees

46

Founded

2019

Industry

Retail

Location

Gothenburg, Sweden

About

nu-in.com: nu-in | Fashion. Sustainably driven.

Social Links

Alexa Ranking: 566545

What is nu-in.com's Revenue?

nu-in.com's estimated revenue for 2024 is $6.67M.

What does nu-in.com do?

Founded in 2019 by a small group of friends who have worked in the fashion industry for a combined duration of 50+ years, nu-in grew from a desire to create a sustainable clothing brand, both fashion forward and affordable. nu-in is born out of necessity and with responsibility to protect our planet and its inhabitants. Having the lowest possible impact on the environment underpins every decision made. It's simply a given. We have three simple missions - Fashion first. Sustainable Always. All whilst being affordable. But how, we hear you ask? For many reasons we will reveal over time, but first and foremost, we're savvy with our buying model. Marrying data driven technology and our creativity, we ensure we produce what the consumer wants meaning there will be a limited number of items per design. There's nothing to hide, in fact, we have everything to share. Education regarding our factories is actively encouraged, and when the world heals again, nu-in will be offering factory tours to see where and how products are made. We're extremely proud of our process, people and product. We hope you will be too. Welcome to nu-in.

What are the monthly traffic metrics for Nu-in?

6/mo Traffic Growth

-56.20%

All Time Traffic Growth

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Monthly Hits

212k

Time on Site

6.0Mins

Bounce Rate

32%

How fast is Nu-in growing?

Nu-in has grown by -39.5% in the last 6 months according to SimilarWeb.

How do people interact with Nu-in?

Last month, Nu-in received 212k visitors who spent an average of 6.0 minutes on the website and visited 7.0 different pages per session. Overall, 32% of people bounce on the first visit.

How do people find Nu-in?

82.5k people (39%) visit Nu-in directly. 91.6k (43%) people search for them in Google. Whereas, 17.9k (8%) discover Nu-in through Facebook, Reddit, and YouTube. 1.5k (1%) visitors come from Nu-in's email newsletters. Finally, 464 (0.2%) people come from affiliates and or paid referrals.

Who uses Nu-in?

Nu-in's top market is the Germany and they receive 48.4k (22.8%) people.
Then the 2nd is United Kingdom with 34.3k (16.2%).
The 3rd is is United States with 27.5k (13.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Nu-in's customers say about them?

Review Score

3.6/5

Total Reviews

64

Info

nu-in.com
5 Star
60.0%
4 Star
10.0%
3 Star
10.0%
2 Star
0.0%
1 Star
20.0%
Read reviews that mention
Holly Chadwick

really great styles

Reviewed on 2021-05-24T10:35:38

really great styles and types of clothes, customer service was super helpful when i had a questionabout returns as sadly one pair of jeans just didn't fit right. refund was prompt and in full. love the ethics and environmental aspects of what they do
read more
Taylor Russell

Very disappointed!

Reviewed on 2021-05-23T19:34:48

The products are very expensive for the quality of the items. I bought two pairs of shorts that cost $50 each.When I looked at the product I thought it would be high quality pieces especially because of the price. I am very disappointed with my purchases. I didn’t return my items because I would have to pay a large fee for the shipping. The shorts were not soft and after wearing them for 1 day the material wore out. It seems it stretched. The material feels very ruff and cheap. I ordered a similar pair of shorts that were similar to the ones I bought from nuin from H&M and those shorts were 10 times better and cost a fraction of the price. I will never buy from nuin again. I probably would have to throw them away, that’s how bad they are.
read more
L C

Great quality, great customer service

Reviewed on 2021-05-13T11:00:13

I have bought from nu-in several times and every item has been of really good quality and reasonableprice (their trousers in particular are some of my favourites - really amazing fit). My last order there was a bit of a mix up with customs, but they sorted it out really quickly and were very understanding. Will definitely recommend to friends looking to buy more sustainably - I'm sure I'll be buying more things as well. Love seeing a brand like this!
read more
Maela

Bad quality

Reviewed on 2021-04-23T14:20:13

I bought clothes months ago from NU-IN, like many other customers, it was the worst experience ever.The clothes quality is really bad and clothes smelt like chemicals (sustainable?). They don't look like the pictures on the website. All the articles were too big, even though I took S size (I am usually an M) and they do not correspond to the pictures on your website at all. The worst is that some of the articles arrived stained with small flash pink drops and the white part was greyish.
read more
Costumer, Ireland

Amazing brand!

Reviewed on 2021-04-23T10:06:03

I ordered two pairs of jeans from Nu-In. Both are absolutely beautiful, the quality is high and the fit is perfect!!I just ordered a third pair :) The customer service is also amazing- they make sure to help you with any inquiry. So happy to find such a great sustainable fashion brand!
read more
Stefania

Great Jeans and even better Customer Care

Reviewed on 2021-04-13T09:58:47

It was my first time ordering from nu-in and I got the size wrong the first time but I could returnthem easily and get the right size (huge thanks to Johanna from customer care who was extremely nice and helpful even though I made a mistake during the return process and made sure I got my refund as soon as possible). I am very happy with my new Jeans: they fit nicely and the quality is also very good. I love that there is a shop that offers affordable sustainable options - will definitely order again!
read more
Milja Norberg

I've found my new favourite brand

Reviewed on 2021-04-10T15:13:28

Incredibly impressed by nu-in so far! I had never heard about it before and were slightly nervous before placing my order last Wednesday around lunch.I have been looking for quality lounge wear and I'm a huge sustainability supporter, so I decided to give it a go since I really liked the style of the clothes as well! Delivery arrived already on Friday - much faster than expected (especially since I'm in the UK!). The quality of the clothes is amazing, well-made clothes that fall beautifully when worn. I decided to keep every single item I bought! I think I've found a new favourite brand. My only wish is that nu-in would clearly mark which items that match in colour. I went for lots of beige ones thinking that these would match (it's hard to see on the pictures) but all of them were slightly different in colour. Not a massive problem but it would be super useful to know which ones that have the same beige in case the customer wants a matching set.
read more
Emma

Amazing jeans

Reviewed on 2021-04-08T15:12:21

I bought my first pair of jeans from Nu-in recently, after looking for a long time for sustainable denim.They're fully recycled and the best-made pair of jeans I've bought in a long time. Fit was spot on and true to description, and I love how high-quality the fabric is.
read more

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