Nulo: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

At nulo, we believe the key to your dog or cat’s health — and happiness — starts with their diet. find out which food is right for your pet.

145.5M

Estimated Revenue

89.85k

Website Visitors

4/5

Trustpilot Score

What do we know about Nulo Pet Food?

Estimated Revenue (2020)

$145.5M

Total Funding

$28.4M

Total Employees

120 Founded

2009

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Jun 2018

Location

Austin, United States

About

Nulo Pet Food: At Nulo, we believe the key to your dog or cat’s health — and happiness — starts with their diet. Find out which food is right for your pet.

Social Links

Alexa Ranking: 207944

What is Nulo Pet Food's Revenue?

Nulo Pet Food's estimated revenue for 2024 is $145.5M.

What does Nulo Pet Food do?

Nulo is pet nutrition inspired by world class athletes. We believe in living "Healthier Together" and our mission is to inspire people to live active, healthy lifestyles with their pets. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo's nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.

What are the monthly traffic metrics for Nulo?

6/mo Traffic Growth

10.10%

All Time Traffic Growth

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Monthly Hits

90k

Time on Site

1.0Mins

Bounce Rate

65%

How fast is Nulo growing?

Nulo has grown by 15.7% in the last 6 months according to SimilarWeb.

How do people interact with Nulo?

Last month, Nulo received 90k visitors who spent an average of 1.0 minutes on the website and visited 2.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Nulo?

21.3k people (24%) visit Nulo directly. 62.6k (70%) people search for them in Google. Whereas, 2.1k (2%) discover Nulo through Facebook, Reddit, and YouTube. 180.2 (0%) visitors come from Nulo's email newsletters. Finally, 2k (2.2%) people come from affiliates and or paid referrals.

Who uses Nulo?

Nulo's top market is the United States and they receive 71.9k (80.0%) people.
Then the 2nd is Canada with 5.2k (5.8%).
The 3rd is is Colombia with 3.2k (3.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nulo's ads on Google?

Google Ads

Nulo Pet Food - Protein-Rich Pet Food & Treats

https://nulo.com/

Nulo's mission is to inspire people to live active, healthy lifestyles with their pets. At Nulo, we believe the key to your pet's health and happiness starts with their diet. Low Glycemic Ingredients. GanedenBC30 Probiotic. High Animal-Based Protein.

Nulo Pet Food | Limited Ingredient Dog Food

https://nulo.com/collections/limited-ingredient-for-dog

Learn more about higher protein, lower carb options for dogs preferring a simplified diet. Sensitive dogs are athletes too - they deserve high quality nutrition without compromise.

Nulo Cat Food - Nulo High-Protein Cat Food

https://nulo.com/pages/for-cats

Provide your favorite companion with nutrition that nourishes their mind, body, and soul. Nulo has dozens of recipes, all made to nourish the healthiest and happiest pets around. Low Glycemic Ingredients. High Animal-Based Protein. GanedenBC30 Probiotic.

Nulo Pet Food For Puppies - High-Meat, Low-Carb Nutrition

https://nulo.com/collections/puppy

Nulo's recipes are high in animal-based protein and low in carbs - as nature intended.

Nulo Pet Food - Top Nutrition For Dogs & Cats