Review (July 2025)

We provide the real-time consumer insights brands and retailers need to understand consumer buying behavior and the advertising, promotions and pricing that drive it. get your demo now!

246.5M

Estimated Revenue

103.81k

Website Visitors

4/5

Trustpilot Score

What do we know about Numerator?

Estimated Revenue (2020)

$246.5M

Total Funding

$28M

Total Employees

1700

Founded

1990

Industry

Market Research

Last Funding Date

Series B Jun 2014

Location

Chicago, United States

About

Numerator: We provide the real-time consumer insights brands and retailers need to understand consumer buying behavior and the advertising, promotions and pricing that drive it. Get your demo now!

Social Links

Alexa Ranking: 36662

What is Numerator's Revenue?

Numerator's estimated revenue for 2024 is $246.5M.

What does Numerator do?

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

What are the monthly traffic metrics for Numerator?

6/mo Traffic Growth

9.30%

All Time Traffic Growth

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Monthly Hits

104k

Time on Site

5.4Mins

Bounce Rate

48%

How fast is Numerator growing?

Numerator has grown by -13.0% in the last 6 months according to SimilarWeb.

How do people interact with Numerator?

Last month, Numerator received 104k visitors who spent an average of 5.4 minutes on the website and visited 4.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Numerator?

59.3k people (57%) visit Numerator directly. 36k (35%) people search for them in Google. Whereas, 1.7k (2%) discover Numerator through Facebook, Reddit, and YouTube. 1.2k (1%) visitors come from Numerator's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Numerator?

Numerator's top market is the United States and they receive 62.3k (60.0%) people.
Then the 2nd is India with 21.7k (20.9%).
The 3rd is is Canada with 5.9k (5.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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