Review (July 2025)

Buy cosmetics & beauty products online from nykaa, the online shopping beauty store. browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ cash on delivery

166.54M

Estimated Revenue

16.1M

Website Visitors

1.7/5

Trustpilot Score

What do we know about Nykaa?

Estimated Revenue (2020)

$166.54M

Total Funding

$341.93M

Total Employees

1700

Founded

2012

Industry

Internet

Last Funding Date

Other Nov 2020

Location

Mumbai, India

About

Nykaa: Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery

Social Links

Alexa Ranking: 5072

What is Nykaa's Revenue?

Nykaa's estimated revenue for 2024 is $166.54M.

What does Nykaa do?

Nykaa.com is India's biggest online destination for beauty & wellness. With over 2500+ brands, 5 lakh+ products and delivery all across India, we strive to be the one-stop-shop for a consumer. We retail only 100% authentic products sourced directly from brands (a rarity in the market!) and provide a superior delivery experience - all reinforcing a deep commitment to the customer. Apart from retailing, Nykaa strives to provide advice through its various platforms, like the BeautyBook (bi-monthly magazine), the expert portal and the virtual makeover studio. Creating a community and being a trusted source of information and products is at the heart of Nykaa's mission.

What are the monthly traffic metrics for Nykaa?

6/mo Traffic Growth

-4.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

16M

Time on Site

3.3Mins

Bounce Rate

55%

How fast is Nykaa growing?

Nykaa has grown by 5.4% in the last 6 months according to SimilarWeb.

How do people interact with Nykaa?

Last month, Nykaa received 16M visitors who spent an average of 3.3 minutes on the website and visited 5.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Nykaa?

5.9M people (37%) visit Nykaa directly. 8.7M (54%) people search for them in Google. Whereas, 988.1k (6%) discover Nykaa through Facebook, Reddit, and YouTube. 134.4k (1%) visitors come from Nykaa's email newsletters. Finally, 158.8k (1.0%) people come from affiliates and or paid referrals.

Who uses Nykaa?

Nykaa's top market is the India and they receive 14.8M (91.6%) people.
Then the 2nd is United States with 394k (2.4%).
The 3rd is is United Arab Emirates with 122.2k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nykaa's ads on Google?

Google Ads

NykaaCosmetics | Skin friendly cosmetics Nykaa‎

https://www.nykaa.com/

Beauty Bonanza : get you daily dose of Amazing Offers. Upto 35% off on purchases Shop now! Store Locator. Genuine Products. Gift Cards Available. Categories: Makeup, Skin, Hair, Personal Care, Herbal.

Keyword: shop cosmetics

NykaaBuy Cosmetics Online | Skin friendly cosmetics Nykaa‎

https://www.nykaa.com/

Beauty Bonanza : get you daily dose of Amazing Offers. Upto 35% off on purchases Shop now! Store Locator. Gift Cards Available. Genuine Products. Categories: Makeup, Skin, Hair, Personal Care, Herbal.

NykaaBuy Cosmetics Online | skin friendly cosmetics‎

https://www.nykaa.com/

Beauty Bonanza : get you daily dose of Amazing Offers. Upto 35% off on purchases Shop now! Store Locator. Genuine Products. Gift Cards Available. Categories: Makeup, Skin, Hair, Personal Care, Herbal.

Keyword: make up online

Which is the best shampoo for oily scalp and dry hair?‎

https://www.nykaa.com/nykaa-network/which-is-the-best-shampoo-for-oily-scalp-and-dry-hair/discussion/893

Nykaa fashion special edition just available for you, avail the exciting offers. Nyka Great Deals , try various products available at your nearby stores.

NykaaCosmetics | skin friendly cosmetics‎

https://www.nykaa.com/

Beauty Bonanza : get you daily dose of Amazing Offers. Upto 35% off on purchases Shop now! Genuine Products. Store Locator. Gift Cards Available. Categories: Makeup, Skin, Hair, Personal Care, Herbal.

What do Nykaa's customers say about them?

Review Score

1.7/5

Total Reviews

48

Info

Nykaa.com
5 Star
0.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Dhristi patel

Very bad quality experience with all…

Reviewed on 2021-05-10T14:03:30

Very bad quality experience with all the cosmetic products ordered from nykaa. No doubt all productswere duplicate.
read more
Sara M

VERY BAD EXPERIENCE REGARDING THE…

Reviewed on 2021-04-13T08:51:40

VERY BAD EXPERIENCE REGARDING THE PRODUCT WHICH WAS DEFECTIVE AND WHICH CAUSED ME BURNING AND SWELLINGOF MY EYES AFTER APPLICATION THEY WANTED THE PROOF OF MY SWOLLEN
read more
Ankita Dalal

Worst customer service

Reviewed on 2021-04-04T12:56:08

I have given one rating because there is no 0 rating option. Worst customer service. It feels like they don't even read your email.Keep asking same information again and again. My request was to delete account but they kept asking order number to cancel order. ?
read more
Sarah Shrivastava

Duplicate products

Reviewed on 2021-02-15T16:57:24

Very bad quality experience with all the cosmetic products ordered from nykaa. No doubt all products were duplicate and really harmful to the hair and skin.No more ordering from nykaa at all.
read more
Cherry Pahwa

Pathetic service

Reviewed on 2021-02-10T14:23:49

Pathetic service, they just keep you on hold for a week or more, they do not read client concern even and just reply on irrelevant point instead of reading the client issue.Wasted money on their website and didn’t received any product but as per their feedback product is delivered god know to whom they have delivered. I believe they are raising their company funds or turnover by doing these kinds of fraud.
read more
Arpita Gupta

Worst customer service of Nykaa.com

Reviewed on 2020-12-17T14:37:35

Worst customer service of Nykaa.com
Shobhna Vikrant

Highly disappointed

Reviewed on 2020-12-06T14:41:29

Highly disappointed. As per the aap my products have been delivered however i did not receive any nor i shared oto with the delivery person.I raised the complain but i just get an assurance. Its been 9 days and they couldn't figure out the solution. They sent a copy of some proof of delivery wherein it tells about the delivery person's name and address. How lame! Wat kind of proof is that..... not going to order anything from nykaa.... their delivery agents do this frequently
read more
Anjan Roy

This is a big fraudulent website in…

Reviewed on 2020-11-10T05:43:02

This is a big fraudulent website in India. With the trade laws being too weak in India,websites like Nykaa takes advantage to sustain and cheat customer in India and across the globe for ever. There are no valid customer contact number and the chat bot also do not work. I purchased items worth about Rs. 30k and there is no trace of what has happened to my order and if it will ever be delivered. This website is a well organised scam. Please be aware and careful before you buy anything Nykaa.com. Absolutely disgusting to see a Scam website still surviving with hundreds of cases of people losing their money everyday
read more

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