Review (July 2024)

Discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

545.3M

Estimated Revenue

1.32M

Website Visitors

2.4/5

Trustpilot Score

What do we know about NYX Professional Makeup?

Estimated Revenue (2020)

$545.3M

Total Employees

1200

Founded

1999

Industry

Cosmetics

Location

El Segundo, United States

About

NYX Professional Makeup: Discover NYX Professional Makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

Social Links

Alexa Ranking: 122062

What is NYX Professional Makeup's Revenue?

NYX Professional Makeup's estimated revenue for 2023 is $545.3M.

What does NYX Professional Makeup do?

NYX Professional Makeup, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. Rich pigments and high payoff in products is what places NYX Professional Makeup in a class of its own and distinguishes the line as a leader in the massive color cosmetics industry. With origins in the US, NYX Professional Makeup is a global brand available at thousands of retailers including department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.

What are the monthly traffic metrics for Nyxcosmetics?

6/mo Traffic Growth

37.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.8Mins

Bounce Rate

53%

How fast is Nyxcosmetics growing?

Nyxcosmetics has grown by -20.2% in the last 6 months according to SimilarWeb.

How do people interact with Nyxcosmetics?

Last month, Nyxcosmetics received 1M visitors who spent an average of 2.8 minutes on the website and visited 4.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Nyxcosmetics?

511.8k people (39%) visit Nyxcosmetics directly. 700.9k (53%) people search for them in Google. Whereas, 43.4k (3%) discover Nyxcosmetics through Facebook, Reddit, and YouTube. 2.7k (0%) visitors come from Nyxcosmetics's email newsletters. Finally, 41.6k (3.1%) people come from affiliates and or paid referrals.

Who uses Nyxcosmetics?

Nyxcosmetics's top market is the United States and they receive 934.8k (70.6%) people.
Then the 2nd is United Kingdom with 27.6k (2.1%).
The 3rd is is Canada with 26.4k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nyxcosmetics's ads on Google?

Google Ads

NYX Professional Makeup | Fuel Your Makeup Obsession‎

https://www.nyxcosmetics.com/

Calling Beauty Lovers Everywhere. Shop Makeup with Rich Pigments & High Payoff. Free Shipping Over $25. Cruelty-Free Cosmetics. Professional Quality. Free Shipping on Returns. Types: Lipstick, Lipgloss, Foundation, Eyeliner, Eyeshadow, Setting Spray, Conc

NYX Professional Makeup - NYX Cosmetics

https://www.nyxcosmetics.com/

Give Your Makeup Bag A Boost With NYX & Enjoy Limited-Time Free Shipping With Sign-Up. For The Makeup Artist In All Of Us, Shop The Latest Makeup Products & Beauty Tools.

NYX Cosmetics - NYX Professional Makeup

https://www.nyxcosmetics.com/

Give Your Makeup Bag A Boost With NYX & Enjoy Limited-Time Free Shipping With Sign-Up. For The Makeup Artist In All Of Us, Shop The Latest Makeup Products & Beauty Tools. Professional Quality. Free Shipping on Returns. Cruelty-Free Cosmetics.

NYX Cosmetics - Fuel Your Makeup Obsession

https://www.nyxcosmetics.com/

Give Your Makeup Bag A Boost With NYX & Enjoy Limited-Time Free Shipping With Sign-Up. For The Makeup Artist In All Of Us, Shop The Latest Makeup Products & Beauty Tools. Free Shipping on Returns. Cruelty-Free Cosmetics. Professional Quality. Types: Lipstick, Lipgloss.

NYX Professional Makeup | Free Gifts with $50 Purchase

https://www.nyxcosmetics.com/best-sellers

Free Away We Glow Highlighter + 2 Pin-Up Pout Revolution Lipsticks with $50 Purchase. Cruelty-Free Cosmetics. Free Shipping on Returns. Professional Quality. Free Shipping Over $25. Types: Lipstick, Lipgloss, Foundation, Eyeliner, Eyeshadow, Setting Spray

What do Nyxcosmetics's customers say about them?

Review Score

2.4/5

Total Reviews

104

Info

NYX Cosmetics
5 Star
25.0%
4 Star
10.0%
3 Star
5.0%
2 Star
5.0%
1 Star
55.0%
Read reviews that mention
leah

amazing waterproof mascara!

Reviewed on 2021-05-16T13:11:16

I recently bought the nyx waterproof mascara and I am VERY happy with my purchase.I wear mascara very often and constantly my eyelashes become wet due to my face mask and the air from breathing. My everyday mascara isn’t waterproof and so I figured buying a waterproof mascara would prevent the wet eyelashes and it has done just that, it also looks incredible on my lashes! i 100% recommend this if you suffer with the wet eyelashes and just in general want a waterproof mascara! I will say though that around the 5 hour mark of wearing this they felt slightly wet but good enough for me
read more
Mrs Sharon Baker

Best ever liquid eyeliner

Reviewed on 2021-04-21T12:48:12

I’ve bought lots of liquid eyeliners over the years - some very expensive ones and some less,but I have to say that the Epic Ink Liner from NYX is the BEST I have ever had that I felt I had to write a review. I bought mine in Boots so can’t comment on customer service but the eyeliner is my new must have!
read more
Consumer

The item sucks

Reviewed on 2021-04-17T06:27:15

The item sucks! I read reviews on how great the product is. Just to find out it sucks.I read that most of the reviewers received the product free and that’s why the great reviews. Just cause you get it fir free they give good money d reviews. The company is giving them free products for good reviews. How honest is that? They suck! Can’t believe anything ppl says just cause they get free products. Shame on you!
read more
Janet Paynter

I wouldn’t even give one star if at all…

Reviewed on 2021-04-11T22:42:47

I wouldn’t even give one star if at all possible due to the following experience: during the pandemicand lack of opportunity to trial the nyx product I followed their advice and scanned the colour and suitability procedures. However, when I actually applied the product (foundation) it turned me into an out span orange !!!! When I contacted the company they were completely unsympathetic or understanding despite being aware of my financial circumstances and physical disabilities - what an apocalyptic company
read more
Kayleen

Decent products... if and when you get it

Reviewed on 2021-04-03T01:54:45

I've made quite a few purchases from Nyx over the last few months and have been pleased I'd had relatively few complaints other than slow shipping.About a month ago I ordered a few lipsticks. When I received the package one of the tubes was missing. I reached out to customer service and they sent out a replacement. Shipping was still slow but I finally got it. So I ordered a foundation and was sent the wrong shade. I thought it was possible I accidentally ordered the wrong shade so reluctantly ordered again. Almost 3 weeks later I finally get the package and they sent me the wrong shade again. I've now spent over $ 40 on products I can't use. I've tried contacting customer service but have received no reply. It definitely will make me think twice before ordering from them again.
read more
Yuly Ampilova

I love it.

Reviewed on 2021-03-30T14:52:34

I love it. Ordered this more then once Especially like red lipsticks.
Kris S

First company I've ever ordered from…

Reviewed on 2021-02-25T23:13:29

First company I've ever ordered from that verifies your order via email but without an order no. ,nor do they reply to shipment inquiries, nor do they bother to ship. Watch for being charged and never getting item.
read more
Sachiko Morino

NO order cancell! NO changing address!

Reviewed on 2021-01-27T02:07:25

I've made couple hundred worth of products, and somehow enter the wrong shipping address.I don't live there and don't know the person who lives there. I realized right when I received the email copy of my order, and right away replied to email as well as send message through costumer service about changing the address or better yet just go ahead and cancel the order, so that I can remake the order with the correct address. Not only I have received the email asking customer service feedback first, the reply from customer service regarding my case was very disappointing. You can see the actual reply below, but long story short,,,, I was told, once order has made, NYX cosmetics can NOT cancel order. Also, they can NOT change the shipping address. Seriously? I have never heard of well known brand like NYX cosmetics using such a poor system. I hope the person whoever they are living in the address my order is shipped to, is nice enough to refuse the package and return it. Because that's the only way I can get my money back. ---------------- Thank you for contacting NYX. Thank you for contacting us about your recent purchase. Once an order is placed, we are unable to cancel or make any order modifications. If an order is returned to sender, a refund is automatically issued to the original method of payment within 7 to 10 business days of being delivered. We sincerely apologize for any inconvenience this may cause and appreciate your understanding. --------------
read more

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