Review (August 2025)

The open university offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

1.19B

Estimated Revenue

2.22M

Website Visitors

4/5

Trustpilot Score

What do we know about The Open University?

Estimated Revenue (2020)

$1.19B

Total Employees

8200

Founded

1969

Industry

Higher Education

Location

Milton Keynes, United Kingdom

About

The Open University: The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

Social Links

Alexa Ranking: 16016

What is The Open University's Revenue?

The Open University's estimated revenue for 2024 is $1.19B.

What does The Open University do?

The Open University is an expert in flexible higher education that fits around your working life. We don't make you choose between a degree and a salary – more than 76% of our students are in full or part time work, while 86% FTSE 100 companies have funded staff on OU courses. Employers including IBM, The Metropolitan Police, Unilever and many more recognise the value for money we provide, while students appreciate the range of affordable routes we offer. As a result, we are the largest academic institution in the UK, with nearly 180,000 current undergraduates, postgraduates and students on validated programmes - plus almost 1.8 million who have studied with us since our foundation in 1969. When you join the OU, you gain a vast international network of support from university staff, alumni and fellow students (including more than 15,000 overseas) with a truly global reach. Wherever you are based, we offer flexible study with structure and support and we have been rated in the top ten UK universities for student satisfaction in the National Student Survey since its foundation in 2005. Our commitment to distance learning and access to education enables us to cater for the widest range of students - not only those who are in paid work but also the retired, those returning to education, registered carers, single parents and more disabled people than any other UK-based university. Flexible, affordable, respected and connected. Don't take our word for it: Listen to what our students say at www.youtube.com/user/OUlife or click on the ‘Recommendations' tab at the top of this page.

What are the monthly traffic metrics for Open?

6/mo Traffic Growth

-2.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.7Mins

Bounce Rate

66%

How fast is Open growing?

Open has grown by -22.9% in the last 6 months according to SimilarWeb.

How do people interact with Open?

Last month, Open received 2M visitors who spent an average of 2.7 minutes on the website and visited 3.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Open?

540.8k people (24%) visit Open directly. 1.5M (69%) people search for them in Google. Whereas, 43.2k (2%) discover Open through Facebook, Reddit, and YouTube. 17.6k (1%) visitors come from Open's email newsletters. Finally, 7k (0.3%) people come from affiliates and or paid referrals.

Who uses Open?

Open's top market is the United Kingdom and they receive 648.6k (29.3%) people.
Then the 2nd is United States with 281k (12.7%).
The 3rd is is Philippines with 176k (7.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Open's ads on Google?

Google Ads

Learning French For Free - open.edu‎

http://www.open.edu/openlearn/languages/french

Free University Level Courses Written and Audio. Explore Today!

Free Online Courses - open.edu‎

http://www.open.edu/openlearn/about-openlearn/try?LKCAMPAIGN=Google_grant_FreeLearning&MEDIA=oltry

Browse Our A-Z list of Free Courses From Introductory to Masters Levels Work At Your Own Pace · Open Learn Free Courses

Learn Spanish For Free - open.edu‎

http://www.open.edu/openlearn/languages/spanish

Get Free Access To Spanish Learning Courses With The OU Types: Introductory, Intermediate, Advanced…

Keyword: spanish learn

Learning French For Free - open.edu‎

http://www.open.edu/openlearn/languages/french?media_filter[]=702&level_filter=&duration_filter=&sort_by=date&per_page=50

Free University Level Courses Written and Audio. Explore Today!

Learn English Grammar - open.edu‎

http://www.open.edu/openlearn/education/educational-technology-and-practice/educational-practice/english-grammar-context/content-section-0?LKCAMPAIGN=Google_grant_OpenLearn&MEDIA=olstudyunit

Gives You Free Access To English Grammar Course Materials Curriculum: Developments In Grammatical Description, Grammar & Contextual Variation…

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